Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time

1. Digital Marketing
Revolution

2. Digital Marketing Overview
What is Digital
Marketing?
Why are
people going
online?
Benefits of
digital
marketing
digital
marketing
consist of
Digital Media
Revolution
The future of the
web is social
media (Web 2.0)

3. What is Digital Marketing
Digital marketing is the process of
building and maintaining customer
relationships through online activities
to facilitate the exchange of ideas,
products, and services that satisfy the
goals of both parties. Plain English:
Getting found online
The thing is, with digital marketing, we’re still just getting started

4. Why are people going online?
o For information on a new product, service or location
o If they have a question
o If they are looking for help
o If they want more information on certain individuals
or organizations
With the constant growth of the web, and more people
getting connected every day, digital marketing has
become a necessity for many organizations. This also
includes small businesses that wants to trade online and
make a name for themselves on the web. The web is
crowded with information.

5. Benefits of digital marketing?
 Puts the consumer in control
 Provides convenience
 Increases satisfaction
 Drives brand loyalty
 Reduces the selling cycle
 Reduces the cost of sales
 Builds your brand
 Provides targeted results
 It is measurable *
 Cost effective *
Over traditional marketing *

6. What does digital marketing consist of?
 Website design (user experience)
 Search engine optimization (SEO) *
 Pay per click (PPC) *
 Social media marketing (SMM) *
 Email marketing
 Display advertising (banner ads)
 Affiliate marketing
 Content marketing
 Online reputation management (ORM)

7. Situation Analysis

8. Situation Analysis 2

9. Situation Analysis (3) ?

10. Situation Analysis (4) ?

11. Situation Analysis (5) ?

12. Situation Analysis (6) ?

13. Situation Analysis (7) ?

14. Situation Analysis (8) ?

15. Situation Analysis (9) ?

16. Digital Media Revolution
The media and advertising industries are evolving. Print
journalists leaving for digital used to get chided, but now
it’s normal. But there’s still some disparity when it comes
to print and digital budgets. We’re spending 6% of our
time on print but spending nearly 25% of our budget on
print

17. Why go Digital?
• 89% of Internet users regularly use a search engine for
products and services
• Usage of Internet across the world increasing
exponentially
• Internet is no longer a niche marketing channel worthy
of investment for the future
• Most Economical Marketing Medium to reach a large,
astute and knowledgeable audience

18. The future of the web is social media (Web 2.0)
 Facebook 500+ million active users
 Twitter 165+ million users
 LinkedIn 85 million users
 YouTube over 3 billion views / day

19.  Digital marketing methodology is designed to drive
company’s online success.
 We start by understanding what winning means to your
business and where your current challenges lie.
 The approach is to bring together the power of Search
Engine Optimization (SEO), Pay Per Click (PPC)
advertising, and Social Media Marketing (SMM) to
create remarkable, results-driven marketing programs.
Conclusion !
9/16/2015 Digital Marketing @ maestro

20. Thank you…Thank you…