Buongiorno has developed for several Telecom Operators around the world Customer Loyalty Programmes. These CRM projects are being developed, implemented, hosted and managed completely by Buongiorno. In Belgium Buongiorno is currently running such a programme for Proximus.

1. Proximus Loyalty Programme
Introduction 2010 who have participated to the
programme and are connecting to discover
Buongiorno has developed for several Telecom and redeem their prize.
Operators around the world Customer Loyalty Some viral functionalities will be added to
Programmes. These CRM projects are being the site, in order to better distribute the
developed, implemented, hosted and managed information about the prizes and brands won
completely by Buongiorno. In Belgium by Proximus customers, towards their
Buongiorno is currently running such a network and friends.
programme for Proximus. The next campaign will start on June 16th
2010
Objectives Proximus
Reduce churn / increase loyalty
Increase ARPU / global prepaid revenue
Improve the image of Proximus and its
offers which are being considered as more
expensive than its competitors, on the
market.
Indirectly: collect data on its prepaid
customer base
Scope of the Programme
Long-term loyalty / revenue development
programme based on real-time rewards
Managed in campaign periods of 3 months. Advertising Options
Where customers are communicated their
eligibility to win a prize, in real-time right Depending on the prize package the
after their top-up. Communication is done following marketing instruments are
through SMS messaging. available to the advertiser:
The prize redemption will be done through a o Fixed placement with banner /
dedicated website. button on the Homepage
o Logo & introduction text in the email
Rules of prize distribution newsletter (250.000 subscribers)
o Banner/clickable logo on the prize
Level of prizes (Silver or Gold) are attributed page
according to the amount recharged. o Banner/clickable logo on the
redemption page
Network prizes are attributed according to
o Banner/clickable logo on the prize
customer profile.
winners page
Each time a customer is connecting to
o A contract will be set up directly with
redeem his prize, he will have a chance of
Belgacom.
getting a physical prize. Physical prizes are
attributed randomly.
Contact
Advertising Proposition Voor meer informatie zijn wij bereikbaar op
telefoonnummer 020 530 87 60 of per email via
The website has 650,000 visitors per nederland@buongiorno.com.
month and 350.000 customers in January
Tel.: 020 530 87 60 - Email: nederland@buongiorno.com - Web: www.buongiornodigital.com