As a trusted IT partner, Bull designs, implements, maintains and runs leading-edge digital solutions that effectively combine processing power, security and the integration of complex, heterogeneous systems. With its broad portfolio of technological expertise and its positioning as an independent supplier, Bull works alongside customers, supporting their digital transformation, helping them to reap the full benefit and manage risk. Revenue: €1.3 billion - 9,300 employees - Operates in over 50 countries

1. Bull corporate vision
March 2013
Philippe Vannier
Chief Executive Officer
© Bull, 2013
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2. Explosion in
computing
requirements
THE INTERNET OF THINGS
COMPUTING POWER PLANTS
Digital revolution: a changing world
Transition to ‘as a
service’ provision
Development of
business computing
Consumerization and
M2M
Increasingly major challenges: security and sovereignty
© Bull, 2013
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3. Mastering value chain for critical processes
From infrastructures to business applications: design, build and operate powerful and trusted solutions
Cyberdefense
e-Banking
e-Government
Mobiles services
Smart Grid
Smart transportation
Computer maker
Integrator / Outsourcer
Service provider
Solution provider
Security provider and operator
#4 in Europe
#1 in Europe
Key player worldwide
#1 in Europe
Manage explosion in
processing needs
Drive digital
transformation
Guarantee
trust
INNOVATE
© Bull, 2013
Support shift
towards Cloud
OPTIMIZE
INTEGRATE
SECURE
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4. Manage explosion in processing needs
Towards generation of 30 to 100 Pflops…
… and race to Exaflop
> Accelerate innovation
and time-to-market
Innovative
Interconnexion
networks
> Foster business
applications and BI
to fine-tune
business decisions
Ultimately
low power
consumption
2011
2012
> Streamline critical
enterprise business
processes
2013
A background favouring traditional mainframe values:
centralization, reliability and performance
© Bull, 2013
CRITICAL SERVERS & MIDDLEWARE
bullion
Tomorrow’s critical,
open systems
bullion, mobull
Supercomputers
without compromise
blades, super-nodes
EXTREME COMPUTING
bullx &
Extreme
Factory
We help…
OPEN MAINFRAMES
GCOS
Open mainframes
for critical legacy
systems
GCOS 7, GCOS 8
Mainfraime Big systems HPC
Extreme Cloud: Numinnov
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5. Support shift towards Cloud
CLOUDIZE
OUTSOURCE
VIRTUALIZE
DATA CENTER INTEGRATION
Infrastructure
solutions
Servers, storage &
network solutions
Bullx,Escala, StoreWay...
© Bull, 2013
Advisory Services...
BENCHMARK & CONSULTING
> Transition from Capex to
Opex and gain agility
OPERATIONS
Outsourcing
& Cloud
Hosting, outsourcing
and Cloud
Level 3+ data centers
A gradual transition, with appropriate SLAs at every stage
Consulting, integration,
implementation,
support, continuity and
maintenance services
> Rationalize infrastructures
to increase competitiveness
and reallocate budget to
innovation
> Streamline service
assurance for critical
processes
CONSOLIDATE
Advisory
Services
We help…
#1 European Award
for best Data Center
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6. Drive digital transformation
We help…
CONSULTING &
Software solutions
INTEGRATION
Third-party
APPLICATION
MAINTENANCE
TECHNICAL
SUPPORT
> Develop innovative
services and digital
business
> Foster excellence in
business processes and
operations
> Streamline customer
experience and
relationship management
Helping companies move towards custom, high value-added business applications
E-government , Finance, Telecoms,
Taxes and Customs, Postal services,
Digitalization
‘Core’ technologies
CRM, Business Intelligence, Portals
© Bull, 2013
Innovative applications
M2M, Fraud Management
Innovative solutions
‘Core’ sectors
INNOVATIVE SERVICES
Core solution
‘CORE’ SERVICES
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7. Guarantee trust
We help to…
> Protect and run efficiently
your IT & Communications
systems
>Protect physically
your vital infrastructures
> Protect your sensitive data
>Fight against terrorism
(government)
Our strength is to combine technical know-how and industrial know-how to deliver critical systems.
Cyber-security
Consulting,
ingeniériing, audit
and evaluation
© Bull, 2013
TIC & electronics
for critical systems
Electronic
warfare
Microelectronics, embedded
industrial and scientific
software, mobility , critical
system integration, …
Electronic warfare,
Comint, Elint, Jamming
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8. A Group operating in over 50 countries
WITH ITS CENTER OF GRAVITY IN EUROPE…
Benelux,
France,
Germany,
Spain,
UK
…A STRONG
BUSINESS IN
EMERGING
ECONOMIES:
LAM, MENA,
EE…
International support for key
accounts
© Bull, 2013
Asia : India, Singapore, Taiwan
Africa
Brazil
… AND A GLOBAL
PRESENCE THROUGH
EXPORTS
A presence in over 50
countries and worldwide
expertise
Major strategic partnerships
8

9. Key vertical expertise
PUBLIC SECTOR
FINANCE
© Bull, 2013
ENERGY
DEFENSE
Business Innovation
TELECOM
TRANSPORT
Customer experience
Operational excellence
9

10. Bull momentum and objectives
2012 figures
Revenues
EBIT
Order intake
Employees
Actionnariat
€1,285 million
+16.2% at €50.7million
+7.7%
9,000
Crescendo Industrie
France Télécom
Pothar Investments
Other
Total
Revenue 2010 > 2013
100%
Profitability 2010 > 2013
M€
'BullWay 2013'
EBIT target reached
one year ahead of
schedule
M€
Objective
Revenue growth 50%
above that of the
market at large
© Bull, 2013
20%
8%
4%
68%
+84%
Objective
EBIT of between
50 and €60 million
10

11. The Bull group is transforming itself
We are accelerating the roll out of
our strategy
We are investing heavily in the Cloud
We are gaining market share
Our commitments towards our customers
Technological
excellence
© Bull, 2013
People
Trust
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12. Some key realizations: INNOVATE
Deploy new
cloud services
Unleash critical
business applications
With Bull, Brazilian oil leader is
developing new technologies for
imaging and simulation
With bullion and virtualization,
Xerox expands outsourcing
activities in Cloud
With Bull, French Social Insurance
manages € 69 billion payments /
year on open mainframe server
> Innovation fostering
> New biz + cost reduction
> Legacy rejuvenation
AND ALSO…
Accelerate
oil exploration
© Bull, 2013
#4 Supercomputer in Europe - #9 in the world
12

13. Some key realizations: OPTIMIZE
Face explosion
of user data
Deploy global outsourcing Predict changes in
for 22 subsidiaries
financial markets
With Bull, leading Brazilian telco
operator takes control of 50% /
year growth in storage
With Bull, PaperlinX consolidates
22 data centers, and operates all
of its information system
> Complete outsourcing
> HPC on-demand
AND ALSO…
> Storage consolidation
With Bull, SG powers on demand
equity derivatives market
simulation and risk analysis
© Bull, 2013
13

14. Some key realizations: INTEGRATE
Create "factory"
for dematerialization
Sustain growth of
leading bank in Brazil
Eurocontrol awards 43 million
euro contract to Bull and partners
to develop its critical systems
With Bull, French Central Govt.
Automates design and launch of
new on-line services
With Bull, leading bank in Brazil
develops secure services: cash
management, checks, transfers ...
> Air control safety
> Better citizen experience
> Business process excellence
AND ALSO…
Develop critical business
applications
© Bull, 2013
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15. Some key realizations: SECURE
Protect one of largest
Protect against terrorism
critical networks in Europe
Deploy complete solution for
access control based on
identity management
Sovereign solutions for
defence operated from
hosted platform
Shadow: the most advanced smart
jamming (RCIED) solution for
preventing terrorism
> Critical applications
> High End Network security
> Technological supremacy
AND ALSO…
Access control for
trading floor
© Bull, 2013
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16. © Bull, 2013
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