As many marketing companies were engaged in their marketing through SMS & call services which became like harassment to the ordinary people at the certain point who had to attain such calls & SMS every now & then, so in order to give them a little relief, The Telecom Regulatory Authority of India brought a new structure for the SMS & Call service in India. Actually, there was certain structure defined from prior only like National Do Not Call Registry, by registering in which will avoid you such unwanted marketing calls & SMS. But the problem was that no one was taking it seriously & neither was it implemented seriously.

1. Difference between transactional
SMS and promotional SMS

2. Transactional SMS
These messages are those which are necessary for the user. In Short it is
termed as service messages. These messages include the information that
is needed for the clients and not any promotion or marketing messages.
They are merely informative messages.

3. Transactional SMS
For Example:
1. Messages related to account balance of the bank account holder.
2. Messages to the client regarding his invoice amount.
These messages even reach to the DND numbers with a particular Sender
ID of 6 alphabetical formats. Since it reaches DND numbers it involves
some documentary formalities and hence the SMS generator has to
undergo certain legalities.

4. Examples of Transactional templates:
"Your order no %d has been shipped. You will receive this order by %s.
Thanks for using our services."
"Thanks for participating in our missed call campaign to save nature.
Your enrollment id is %d“
Note: %d is used to substitute numbers and %s is used to substitute
alpha-numeric strings.

5. Promotional SMS
The SMS that are sent with the objective of promoting one’s
goods or services are mapped as promotional route. This
category includes any sales and marketing which may or may not
be preferred by the recipient. These messages will not be
delivered to DND (Do Not Disturb) registered number.

6. Examples of promotional SMS:
Dear Travel Agents, Now Get Flat 10% Off on Flight (Basic
Fare) , Same has been updated on the portal. Login now and
start booking !
Dear %s, Our team wishes you a very Happy %s. We have
mailed you a dining voucher at your address with 20%
discount on Food and Buffet. Valid till %s. You can also show
this SMS with voucher code %s to avail it.
As a thumb rule, SMSes that have offers, coupons etc can
be considered as promotional content.

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