Buffy Andrews

York, Pennsylvania Area United States

AME/Social media and Engagement

Writing / Publishing

My responsibilities include leading the company’s social media strategy and development. I train the staff on new and emerging social media tools and how to integrate these tools into their workflows to better serve our readers. I also develop social media initiatives while functioning in an integrated communications capacity. I oversee a plethora of social networking channels/platforms, including Facebook, Twitter, Tout, and Google+. I am in charge of “social listening” for all newspaper accounts and engaging with social media audiences, including responding promptly to their questions and concerns. I also lead content marketing, finding the right audience for our content, whethe...