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I F D O N D R A P E R
T W E E T E D
I F D O N D R A P E R
T W E E T E D
10 Best
Copywriting
Formulas
10 Best
Copywriting
Formulas
For Great Engagement on Social Media!*
*
To be an efficient writer,
keep your tools handy.
You don’t have to recreate
the wheel every time.
- Demian Farnworth
1. Before – After – Bridge
Before – Here’s your world …
After – Imagine what it’d be like,
having Problem A solved …
Bridge – Here’s how to get there.
2. Problem – Agitate – Solve
Identify a problem
Agitate the problem
Solve the problem
3. F.A.B.
Features – What you or your product
can do
Advantages – Why this is helpful
Benefits – What it means for the
person reading
4. The 4 C’s
Clear
Concise
Compelling
Credible
5. The 4 U’s
Useful – Be useful to the reader
Urgent – Provide a sense of urgency
Unique – Convey the idea that the main benefit is
somehow unique
Ultra-specific – Be ultra-specific with all of the
above
6. AIDA
Attention – Get the reader’s attention
Interest – Interesting and fresh information that
appeals to the reader
Desire – Benefits of your product/service/idea and
proof that it does what you say
Action – Ask for a response
7. A FOREST
A – Alliteration
F – Facts
O – Opinions
R – Repetition
E – Examples
S – Statistics
T – Threes (Repeat something three times
to make it memorable)
8. The 5 basic objections
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.
9. PPPP
Picture – Paint a picture that gets attention and
creates desire
Promise – Describe how your
product/service/idea will deliver
Prove – Provide support for your promise
Push – Ask your reader to commit
10. The 1 – 2 – 3 – 4 Formula
1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next
See the Full List
of 27 Copywriting
Formulas
http://bit.ly/copy-formulas

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The 10 Best Copywriting Formulas for Social Media Headlines

  • 1. I F D O N D R A P E R T W E E T E D I F D O N D R A P E R T W E E T E D
  • 4. To be an efficient writer, keep your tools handy. You don’t have to recreate the wheel every time. - Demian Farnworth
  • 5. 1. Before – After – Bridge Before – Here’s your world … After – Imagine what it’d be like, having Problem A solved … Bridge – Here’s how to get there.
  • 6.
  • 7. 2. Problem – Agitate – Solve Identify a problem Agitate the problem Solve the problem
  • 8.
  • 9. 3. F.A.B. Features – What you or your product can do Advantages – Why this is helpful Benefits – What it means for the person reading
  • 10.
  • 11. 4. The 4 C’s Clear Concise Compelling Credible
  • 12.
  • 13. 5. The 4 U’s Useful – Be useful to the reader Urgent – Provide a sense of urgency Unique – Convey the idea that the main benefit is somehow unique Ultra-specific – Be ultra-specific with all of the above
  • 14.
  • 15. 6. AIDA Attention – Get the reader’s attention Interest – Interesting and fresh information that appeals to the reader Desire – Benefits of your product/service/idea and proof that it does what you say Action – Ask for a response
  • 16.
  • 17. 7. A FOREST A – Alliteration F – Facts O – Opinions R – Repetition E – Examples S – Statistics T – Threes (Repeat something three times to make it memorable)
  • 18.
  • 19. 8. The 5 basic objections 1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe you. 5. I don’t need it.
  • 20.
  • 21. 9. PPPP Picture – Paint a picture that gets attention and creates desire Promise – Describe how your product/service/idea will deliver Prove – Provide support for your promise Push – Ask your reader to commit
  • 22.
  • 23. 10. The 1 – 2 – 3 – 4 Formula 1. What I’ve got for you 2. What it’s going to do for you 3. Who am I? 4. What you need to do next
  • 24.
  • 25. See the Full List of 27 Copywriting Formulas http://bit.ly/copy-formulas