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Social Media Strategy: How Much Time Does a Good Strategy Take?

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The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.

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How much time does social media take?
The short answer ...
12 hours per week
The longer answer ...
A good social media strategy involves three parts
1. Plan 2. Implement 3. Measure
Then repeat. Weekly.
What Planning Looks Like
Awareness Sales Loyalty Choose a focus
Growth Likes Clicks Conversions Engagement Influence Identify success metrics
What Implementing Looks Like
How we create
What Measuring Looks Like
Chart your key metrics
Discover opportunities
Even more: bit.ly/smmtime Sources: Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske

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