#tweetscience The Science of Creating
Must-Click Content on Twitter Courtney Seiter Jimmy Hang + @courtneyseiter @jimmyhang

#tweetscience Today’s Agenda • Writing
Great Tweets • Timing It Right • Measuring and Testing

#tweetscience Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on Twitter. Buffer can help you plan, post and analyze the results. Source: Twitter

#tweetscience Twitter is Growing Fast
• There are 255 million active Twitter users • More than 500 million Tweets are generated every day • 76% of active users access Twitter via mobile device • Link clicks account for 92% of all user interaction with Tweets Sources: Twitter, Salesforce

#tweetscience Unlock the Value of
Twitter for Your Business Source: Twitter + DB5 Research Study

#tweetscience Establish Your Business Personality
Be authentic. Tweet like you would talk to a good friend.

#tweetscience
Writing Great Tweets

#tweetscience The Most Shareable Phrases
Source: Buffer, Dan Zarrella

#tweetscience Formatting Your Posts Source:
Conductor

#tweetscience The Science of Hashtags
Source: Salesforce

#tweetscience The Science of Tweet
Length Source: Track Social

#tweetscience
Images and More

#tweetscience The Power of Images
Source: Buffer

#tweetscience
Twitter Promotions

#tweetscience
Direct Response

#tweetscience
Lead Gen Cards

#tweetscience When Should I Tweet?When
Should I Tweet? #tweetscience

#tweetscience The Science of Timing:
Weekends Source: Salesforce

#tweetscience The Science of Timing:
Weekdays Source: Argyle Social

#tweetscience The Science of Timing:
Daytime Source: Salesforce There is a 30% greater engagement rate when Tweets are published during the day (between 8AM-7PM).

#tweetscience The Science of Timing:
Afternoons Source: KISSMetrics

#tweetscience The Science of Timing:
Mobile Source: Compete

#tweetscience How Often Should I
Tweet?

#tweetscience More Frequency = More
Engagement Source: Track Social

#tweetscience But Pace Yourself Source:
Dan Zarrella

#tweetscience Try a Content Calendar
Download the kit

#tweetscience
Measuring and Testing
#tweetscience

#tweetscience Measurement • Follower growth:
How many new followers you get every day, week or month. • Follower quality and engagement: How many users interact with your account. • Reach: How many users favorite or retweet your Tweets. • Clicks: How many users click on your links. • Conversion: How many users sign up for your service or buy your product.

#tweetscience
Testing: Timing

#tweetscience
Testing: Headlines

#tweetscience Resources • business.twitter.com •
blog.twitter.com/small-business • blog.bufferapp.com • open.bufferapp.com • Follow @TwitterSmallBiz • Follow @buffer

#tweetscience Try Buffer For a
Month - Free! bufferapp.com/twitterbiz

#tweetscience $50 Twitter Ads Credit!
twitter.com/twittersmallbiz

#tweetscience
Questions?