11. Augmented Reality App
types
• Marker based AR
– Adding virtual content
to prints, products
• GPS based AR
– Adding virtual content to locations
• Panoramic 360 AR
– Immersing users in surroundings
18. Augmented Reality App
types
• Marker based AR
– Adding virtual content
to prints, products
• GPS based AR
– Adding virtual content to locations
• Panoramic 360 AR
– Immersing users in surroundings
23. Augmented Reality App
types
• Marker based AR
– Adding virtual content
to prints, products
• GPS based AR
– Adding virtual content to locations
• Panoramic 360 AR
– Immersing users in surroundings
25. Advantages
• Smartphone (vs other digital)
– Always with the customer
– THE interactive digital channel
• App (vs mobile web)
– Works Off-line
– Stays on the phone
– Uses sensors, camera, etc
• Augmented Reality (vs regular)
– Interactive 3D content
– Direct link to the product/shop
– Long standing effect
30. AR in communication
Marker
• Interactive
products
• TV Spot on
Citylight
• Talking
billboards
• 3D manuals
• Holographic
Expo stands
GPS
• Exclusive
content at
outlets
• Navigation to
your shops
• Treasure hunt
Panoramic
• Interior designs
• Spectacular
places
• Virtual shops
• Space Travel
• Impossible
viewpoints
31. AR App Tips
Don’t Use AR
• just for the sake of it
• without any added
value
• when you can have
the same effect
without it
Do Use AR
• design and
interaction is
important
• content is better in
3D
• locality is important
• customer has to be
immersed
32. App Tips
Avoid complex games
Motivate download with
exclusive content
Add product connected
useful features
Advertise
Good Morning Everyone,My Name is Sab Budahazy – and in the next 30 minutes I’d like to give you a quick overview of Smartohone Augmented Reality and its possibilites in Marketing. Since AR is actually just a type of visual content representation on mobile, lets stat with a couple of figures
2013 1.4 smartphonesTVMobilmarketingHere is the device – companies, agencies are tring to find the way how to use itScreens are getting bigger, networks faster, sensors finer
So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things
How to use apps and ArWhy use apps and ArBoth question to e answered
We’re moving away from the passive media consumption to the active generation and interacitonNot read but write, not jus view but shoot,AR makes it possible to interact with the real lifeAR adds tetszőleges content to the real lifeDevice of interaction – mobile instead of paper, Tv or PC – always on, always with me, with camera and GPSKnwoing where you are and what you see
On the other hand – its nothing special. Its an application with special visual functionVisiual – not tet and much better - its 3D, reflects real things, closer to reality
POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
POINT OF REFERENCEExperiencing, enjoying visual content connected to what you see – seeing the adding contentThere are 3 types of AR depending on what is the reference point to which the content is displayedThe refernce point is:-what you seeWhere you areOr simply you
Lets go beck 2 steps again
Best way of representing, selling a product - besides showing it in the shop as it is.
IdézetésfotófelhőésmontázsVenture beat articleGoogle GlassVisual Evolution:Photo …. Video …. 3D
Just for the sake of it – if you’re in the tlekom industry – ehat may you want is just to show what is possibleBut still, it has to make sense – video on product – there are videos which are better full screen
Képeketenni ide
So if you use the XXIstceinturies digital channel and you with Apps you should ocnsiderArYou have to decide to use it or not – to make this decisin you have to know 3 things