Challenges In Augmented Reality
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Augmented Reality presentation of ARworks
- 1. Smartphone Apps in Marketing using Augmented Reality (AR) Sab Budahazy ARworks CEO
- 2. The Mobile World 1.400.000.000 pcs 3 hours 13.5 bn USD
- 3. Go Mobile Make Apps Use Augmented Reality (AR)
- 4. What is AR How to use Why use
- 5. What is AR?
- 6. AUGMENTED REALITY Adding multimedia content to the real world through the smartphone’s live camera view
- 7. Text Content Sound, music Image Video 3D models 3D animation
- 8. Showreel video Video link: https://www.youtube.com/watch?v=yU1fp4sBk7M
- 9. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
- 10. Marker – Print Ad
- 11. Ikea -Video Video Link: https://www.youtube.com/watch?v=vDNzTasuYEw
- 12. Marker – Billboard
- 13. Beetle Video Video link: https://www.youtube.com/watch?v=KRA0SZhKNyo
- 14. Marker - Product
- 15. Bulmers video Video link: https://www.youtube.com/watch?v=__4MdUB_M7E
- 16. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
- 17. GPS
- 18. Vodafone Video Video link: https://www.youtube.com/watch?v=nv2aHbWi0Gk
- 19. Panorama -360
- 20. Mercedes Video Video link: https://www.youtube.com/watch?v=b8HO9jD71GA
- 21. Augmented Reality App types • Marker based AR – Adding virtual content to prints, products • GPS based AR – Adding virtual content to locations • Panoramic 360 AR – Immersing users in surroundings
- 22. Why use it?
- 23. Advantages • Smartphone (vs other digital) – Always with the customer – THE interactive digital channel • App (vs mobile web) – Works Off-line – Stays on the phone – Uses sensors, camera, etc • Augmented Reality (vs regular) – Interactive 3D content – Direct link to the product/shop – Long standing effect
- 24. Visual evolution Text Photo Video 3D/AR Augmented Reality is the same now what moving image was 100 years ago
- 25. Visual evolution “This is the nicest diamond of the world – you should really buy it” Videolink: https://www.youtube.com/watch?v=FMkRW82GLHk
- 26. Future
- 27. How to use it?
- 28. AR in communication Marker • Interactive products • TV Spot on Citylight • Talking billboards • 3D manuals • Holographic Expo stands GPS • Exclusive content at outlets • Navigation to your shops • Treasure hunt Panoramic • Interior designs • Spectacular places • Virtual shops • Space Travel • Impossible viewpoints
- 29. AR App Tips Don’t Use AR • just for the sake of it • without any added value • when you can have the same effect without it Do Use AR • design and interaction is important • content is better in 3D • locality is important • customer has to be immersed
- 30. App Tips Avoid complex games Motivate download with exclusive content Add product connected useful features Advertise
- 31. Go Mobile Make Apps Use Augmented Reality (AR)
- 32. Use smartphone apps with augmented reality and other impressive 3D visual technics to win your customer
- 33. Thank you More examples at the stand outside www.ARworks.com
