The Best Pitch Deck Format To Attract Investors

THE PERFECT
PITCH DECK
FORMATTO ATTRACT INVESTORS

Pitch Deck Master Class
2
Traction is
EVERYTHING!
www.dontbealittlepitch.com

3An Investment is the NEXT Step
After first having done something
interesting on your own…

4Investors are NOT here to give
you permission to:
Start any idea
or
put together any team

5So Stop Chasing Investors
&
Start Gaining Traction That Attracts Them

6
LAST THING…

7NO one is going to steal your
idea, so don’t shoot yourself
in the foot by not pitching to
everyone you see!

Pitch Deck Master Course
8Before going further…
While you are making your pitch deck, you need to
read these 7 Fatal Pitch Deck Mistakes Scaring Away
Investors!
Click Here To Get The FREE Ebook Now
This link is clickable!

What problem are you
solving?
2 Big Questions:
What solution do you
offer?

10
Problem/Need
Solution
Market Size
Competition
Reality Check
…but what is the
investor looking
for?
What we pitch…
Financials
Etc.

11Is there money to
be made?
Are these the right people?
Reality Check
What the investor
hears!How much money can
we make?

12Reality Check
An investor will invest ONLY if:
The team is right + total market size
is big enough to grow in

13
Investors invest in
businesses, not ideas!

Types of
Pitches What they are
&
How to use them

Verbal Pitch
a. High-Concept
b. Elevator Pitch
The Pitch Deck
A. Presentation Deck
B. Email Deck

16HIGH CONCEPT ELEVATOR PRESENTATION EMAIL
Duration 140 Char. <1 Min 3 to 10 Min N/A
Purpose To Summarize To Interest To Excite To Inform
Usage Every Day Everyone Live Email
Format High-Level Clear Structured Data Intensive
Verbal Pitch
 
Deck

17In Summary
Pitch Progression
A high-concept pitch
gets people's attention
An elevator pitch convinces
investors to read your deck
A deck sells investors on taking
a meeting
A meeting will lead to a funding
decision
$

18Title
Problem
Solution/Product
Business Model
Formal Pitch Deck
Underlying Magic
Validation, Testimonials, Press
Competition
Management Team
Investors, Advisors, Board Members
Operational Timeline
Financial Projections
Ask / Use of funds
CloseMarket Size, Growth Strategy,
Channel Partners

Pitch Deck Master Course Company Address Goes Here
19Business name
Your name, title
Contact
Logo
Title
Tagline
*30PT fonts or higher

20Avoid looking for a solution that is
searching for problem
Eliminate citations of consulting
studies about the future of the
market
Problem
Do not get into product yet -
Describe Problem
*Tips - Be quick, be emotional

21Describe how you alleviate this pain
and the meaning you make
- Do without stating your offering
and make it quick and dirty
Solution
Your offering - Make sure
audience understands what you
sell and your value proposition
*Not the place for an in-depth
technical explanation. Provide gist.

22How do you make money?
Biz Model
Gross margins
*Drop names of companies using
your product/service
Who pays you?
Your channels of distribution
Revenue model
Partnerships?

23Describe technology
Underlying Magic
Aim for less with more diagrams
What is secret sauce behind your
product or service?
Patents, trademarks?
Explain your tech here

24Sales/user growth
Validation
App downloads
Awards, key milestones, articles
Letters of intent, purchase orders
Conversion rate
Accepted into accelerators?
Have you closed a round?
Are you revenue positive?

25How will you reach your customer?
Marketing/Sales
What is your go-to-market strategy?
What are your marketing leverage
points?
Include: Market size, how you will
launch, CAC, CLTV, growth rates,
activation rates, etc.

CEO TrapTap Inc.Pitch Deck Master Course
KEY
METRICSE X P L A I N E D
CAC = Customer
Acquisition Cost
LTV = Customer
Lifetime Value
A CAC : LTV
ratio of 1:3 or
better = good
Growth Rate Formula:
>5% a week = good

27Provide view of competition
Competition
Never dismiss your competition
Too much is better than too little
Describe why people use you
instead
Never deny competition
Why you are good, not why they
are bad

28Describe team players, board of
directors, and board of advisors
Man. Team
BRAG why your team is AWESOME!
Highlight past accomplishments
Show why you were successful
before
Put yourself last in team… It seems
humble ☺

29Explain the current status of your
offering
Operational
Timeline
What does the near future look like?
Share your positive momentum
and traction
Have a detailed timeline of your
progress to date, starting from your
inception or most major milestones

30Provide 3-5 year forecast
containing dollars and key metrics
- eg. number of customer and
conversion rates
Financials
Bottom up forecast
Include sales cycles
Include underlying assumptions
* This is very high level and not taken
seriously. Focus on milestones and high
level view of projections.

31Explain how much money you are
trying to raise
What will the money be used for?
How much equity are you giving
away?
Be careful about setting valuation.
Try this: “We believe we will create
significantly more value with an
investment of $X and we are prepared
to sell up to Y% or our company
Ask/Use Of Funds

32Rinse, Lather, & Repeat
Conclusion
Tell a story and keep it simple as
you would tell a 6 year old
Be inspirational
Recap your vision and how the
company could do if these plans
are realized

www.website.com
Company Address Goes HerePitch Deck Master Course
33
Pitching
Tips & Tricks

34Q&A
H o w t o c r u s h t h e q u e s t i o n a n d a n s w e r p e r i o d
Do NOT Rush
Practice, Practice, Practice
Timing
Say: "I don’t know, but if you give me
your business card, I promise to get
back to you with the answer tomorrow"
Never Lie or Fluff
Do NOT Drag On With Sentences
Practice and Bait
Keep It Short
~2 for 15-20 Min Pitch
1 for 90 Second
1 Person Pitching Only

35
GET
THIS

36SO HOW DOES YOUR PITCH
DECK STACK UP?
Before you even think about sending an investor your
pitch deck, you need to read these 7 Fatal Pitch
Deck Mistakes Scaring Away Investors!
Click Here To Get The FREE Ebook Now
This link is clickable!

The Best Pitch Deck Format To Attract Investors

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