Personal Brand Power Point

1. PERSONAL BRAND EXPLORATION
Bryce Hatten
Project & Portfolio I: Week 1
09/04/2022

2. I have been in sports all my life. I have played
basketball in college and I have played against
NBA players. Being apart of teams has made
me into a reliable, trustworthy, hardworking,
leader. I believe in leading by example. Putting
your best foot forward and the rest will fall into
place.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Coordinator, Basketball
Communications
• Marketing Partner Measurements
& Insight Lead
• Analyst, Marketing & Digital
BRAND ARCHETYPE – I always
try to improve. Always showing
progress. I have never been one to
care about how great people tell me
I am doing. I only care that I am
progressing and my team is
progressing to our goals each and
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Adam Silver
Outreach Plan:
• Finishing my degree is a start.
• I will reach out through Linkedin.
• As well I follow up through Linkedin. After about three
days.
Commissioner Of the NBA
Amy Brooks
Outreach Plan:
• Finish my degree and gain experience in the field
• Linkdein, if I am working in the same building I would
use the face to face approach as well.
• Message on Linkedin for a follow after two days..
PROFILE
PICTURE President, Team Marketing &
Business Operations and
Chief Innovation Officer
Brendan Donohuge Outreach Plan:
• Play in the 2k league as well as finish my degree
• I will message and apply on Lnkedin to make contact.
• Face to face or Linkedin is how I would follow up after
about two days
PROFILE
PICTURE President of NBA 2k League

5. GOALS
Short Term: 2024
• Get an entry level or mid-level position within the
NBA
‣Add to my linkedin profile. As well as
participate in internships in my last year of
school.
Mid Term: 2026
• Become somewhat established in the NBA. Have a
mid-senior level position
‣Excel in my internship, and entry level position.
Use my knowledge of Basketball to excel
Long Term: (2030
• Manager or senior level position
‣Excel in all prior positions. As well as network
with as many different individuals as possible.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Excel
SOFT
HARD
Novice / Adept / Expert
Data research Novice / Adept / Expert
Time Management Novice / Adept / Expert
Reliable/consistant Novice / Adept / Expert
Teamwork
SOFT
HARD
Novice / Adept / Expert
Data analyst Novice / Adept / Expert
Novice / Adept / Expert
Multitasking Novice / Adept / Expert
Communication

7. I help __NBA___ do __Expand_____ by
___Creating different ways for the NBA to be
viewed___.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Captain of college basketball team
• Leader of the black excellence club in
high school
Education:
• Associates in history from Colby
Community College
• Pursuing my B.A in sports media and marketing from Full Sail University (2024)
Awards:
• Sportsmanship award 2019
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Luis Campos
Industry Experience:
• None
Education:
• Under grad in sportscasting at Full Sail University
Leadership Experience:
• N/A
Skills and Proficiencies:
• Class A Drivers License
Bryce Hatten
Overall Online Presence:
• 140 connections,, banner image is customized,
headshot is not very professional, the profile is
somewhat detailed, no published articles, Linkedin URL
is not customized
• Grade: Average 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Pursuing degree in sports media and marketing (2024)
Leadership Experience:
• Captain of college basketball team
• Leader of black excellence in high school
Skills and Proficiencies:
• Leadership
• Somewhat proficient in Microsoft Excel
• Teamwork from all my years of playing basketball
Overall Online Presence:
• My URL is not customized. My banner image is
customized. Headshot very professional. I have no
published articles. I am very active on other socials. I
have 324 connections.
• Grade: average 70 out of 100

10. COMPETITION
Haley Ehrlich
Noteworthy Experience:
• Associate Marketing Manager
• Growth Marketing Manager
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• MBA entertainment marketing
Skills and Proficiencies:
• Microsoft Excel-16
• Public speaking-5
• Microsoft Office-15
Overall Online Presence:
• 500 plus connections, banner image is customized,
headshot is very professional, the profile is very
detailed?, no published articles, I cannot find if she is
active or not, their LinkedIn URL is not customized?
• Grade: superior- 90 out of 100
Industry Experience:
• None
Education:
• Pursuing degree in sports media and marketing (2024)
Leadership Experience:
• Captain of college basketball team
• Leader of black excellence in high school
Skills and Proficiencies:
• Leadership
• Somewhat proficient in Microsoft Excel
• Teamwork from all my years of playing basketball
Overall Online Presence:
• My URL is not customized. My banner image is
customized. Headshot very professional. I have no
published articles. I am very active on other socials. I
have 324 connections.
• Grade: average 70 out of 100

11. BRAND POSITION
For [Adam Silver] who [is the commissioner of the
NBA], I provide [A GREAT HARDWORKING
ATTITUDE. I HAVE ALWAYS BEEN A TEAM
PLAYER] because [I HAVE BEEN IN SPORTS
SPECIFICALLY BASKETBALL ALL OF MY LIFE.
I LEAD BY EXAMPLE. I WAS CHOSEN AS THE
LEADER AND CAPTAIN OF MY COLLEGE
BASKETBALL TEAM.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Smart Events International
‣ 09/13/22 | online
• Reesby
‣ 09/06/22| online
• Future-proof your career in marketing by Sam Dey
‣ 09/12/22 | online
Digital Marketing
• Primary Content: I will create motivational content. That
inspires individuals to be the best they can.
• Primary Tools: I will use youtube, linkedin, Instagram,
facebook, twitter, and web pages. Posting atleast two to three
times a week.
• Website: By embracing networking and putting my best
foot forward on my digital footprint
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Finishing B.A in sports media and marketing(2024).
Technical Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
Soft Skills
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR
• Specific task to address a technical skill gap -
organization name, MONTH YEAR

14. Bryce Hatten
You know [PROBLEM]? Well, what I do is [SOLUTION]. In fact, [PROOF].
Picture of You
Goes Here

15. REFERENCES
Sign up.
LinkedIn. (n.d.).
Retrieved
September 4,
2022, from
https://www.linke
din.com/video/ev
ent/urn:li:ugcPost
:6968518126552
424448/
Leadership. NBA Careers.
(n.d.). Retrieved
September 4, 2022, from
https://careers.nba.com/le
adership/
Adam Silver. NBA Careers.
(2022, February 3). Retrieved
September 4, 2022, from
https://careers.nba.com/executi
ve/adam-silver/