This slideshow contains guidelines for brand design for the Pretty Penny fashion brand created by Bryant Santos

1. Pretty Penny
Brand Design
Guidelines

2. Color
Violet - RGB: 97/28/145, HEX: 611C91
Used for headings on lighter backgrounds and word mark
White - RGB: 255/255/255, HEX: FFFFFF
Used for body text on darker backgrounds
Black - RGB: 0/0/0, HEX: 000000
Used for body text on lighter backgrounds
Fuchsia - RGB: 200/107/234, HEX: C86BEA
Used for headings on darker backgrounds

3. Type Plan
Heading: Avenir Next, Ultra Light Weight, 50
pt font or higher, Violet Color
Subheading: Avenir Next, Regular Weight, 40 pt font or
lower, Black Color
Body: Avenir Next, Regular Weight, 25 pt font or lower, Black Color
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

4. Heading: Avenir Next, Ultra Light Weight, 50
pt font or higher, Fuchsia Color
Subheading: Avenir Next, Regular Weight, 40 pt font or
lower, White Color
Body: Avenir Next, Regular Weight, 25 pt font or lower, White Color
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Type Plan

5. Wordmark
Pretty Penny
• “Pretty Penny”
• Upper and lower cases
• Avenir Next
• Ultra Light Weight
• Violet - RGB: 97/28/145, HEX: 611C91

6. Logo Mockup