This document summarizes a presentation given by Bryan O'Rourke at the Hotel Pullman Skipper in Barcelona, Spain from October 8-10, 2014 about technology's influence on the future of the health and fitness sector. The presentation discusses trends in globalism, consumers, and technology that are driving changes in the industry. It argues that technology will significantly impact areas like wearables, quantified self, mobile, cloud computing, and big data and create major opportunities in primary prevention care. The future of the industry depends on embracing these trends and collaborating through strategic alliances.

1. Hotel Pullman Skipper
Barcelona Spain October 8-10 2014
Technology’s Influence On The
Future Of The Health & Fitness Sector
@bryankorourke
1

2. bryankorourke.com
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3. @bryankorourke | bryankorourke@gmail.com
Please tweet comments
and or email me

4. “it promised to put technology in the hands
of the people”
#NewEra

5. 5
Globalism
CONVERGENCE CREATING A REVOLUTION
People
CHANGE
Technology

6. GLOBALISM 6
@bryankorourke

7. URBAN / BRIC 7
@bryankorourke
88%2016 World Population
In Emerging Markets

8. Globalism : Middle Class Doubles 8
@bryankorourke
2,500,000,000 More In 15 Years

9. CONSUMERS 9
@bryankorourke

10. THE CONSUMER IS KING 10
@bryankorourke
Information
Ubiquity

11. 11
Technologies Influence #SocialTrends

12. 12
Technologies Influence #SocialTrends

13. CONSUMER’S DIGITAL LIFESTYLE13
@bryankorourke
CONNECTIVITY

14. The Connected Consumer Is Here
14
Consumer Expectations Regarding Convenience
Are Rising. Banking, Shopping, Health.
The FUTURE Of WELLNESS
IS CONNECTED HEALTH

15. @bryankorourke #FutureofFitness
TECHNOLOGY
the biggest driver of change

16. NEW FORMS OF CARDIO16
New Technologies

17. INTERACTION AND ENTERTAINMENT17
New Technologies

18. 18
GymBox
benkellydesign.comDESIGN - UX INNOVATION

19. @bryankorourke
EMBEDED TECHNOLOGY 19

20. SUSTAINING, EFFICIENCY OR
EMPOWERING INNOVATION20
Clay Christensen: Different Types Of Innovation
@bryankorourke
#Disruption

21. Taking a product and making it simpler and
more affordable, so many more people have
access to it = #disruptive
#Empowering

22. Bringing The “Pieces” Together22
“...the greatest transformation that’s
brought about by technology is
when you bring these various pieces
and have them work together in
combination. It’s the synergies
between these tools that bring about
the greatest changes in the world.”
Malcolm Gladwell
Author Outliers, David & Goliath
http://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-
keynotes-healthcare-data-interoperability-summit/

23. DISRUPTION PERSPECTIVE23
@bryankorourke
HISTORYfrom Latin historia “finding out”

24. 24
6
MicroGrowth
Transparency
Awareness
Redistribution
Orchestration
Disruption
REVOLUTIONconsistent process throughout time

25. PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE25
PRINTING PRESS
15th Century Gutenberg’s
MicroGrowth
Transparency
Awareness
Redistribution
Orchestration
Disruption

26. 26
8,000,000Number of Books Published In Europe From 1454 - 1500
http://en.wikipedia.org/wiki/Global_spread_of_the_printing_press#Europe

27. 27http://www.economist.com/node/21541719

28. 28
REVOLUTIONtoday a much faster time frame

29. PRIOR TECHNOLOGIES PROVIDE PERSPECTIVE29
MP3 FORMAT
1987 Dieter Seitzer and Karlheinz Brandenburg
MicroGrowth
Transparency
Awareness
Redistribution
Orchestration
Disruption

30. 30
300%Global Increase In Number Of Albums Sold And Live
Performance Attended 2000-2010
http://www.forbes.com/sites/danmunro/2014/03/02/malcolm-gladwell-keynotes-healthcare-data-interoperability-summit/

31. THE ERA OF DISRUPTION31
87%Of Fortune 500 Firms
Vanished from 1955 vs. 2011
While Thousands Of Others
Took Their Place

32. 32
IS TECH A THREAT OR OPPORTUNITY ?

33. 33
@Peterdiamandis
Abundance

34. DISRUPTION GROWS MARKETS 34
How ?

35. 35
Technologies Influence

36. MOBILE 36
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>70%

37. 37
@bryankorourke
>7,000,000,000
Mobile Devices Connected To The Internet
ABI Research 2013

38. 38
@bryankorourke
>100,000,000,000
Number Of Mobile Apps Downloaded
ABI Research 2013

39. 39
Technologies Influence #MobileTrends

40. 40
Apps Are A Big Part Of The Smartphone Environment

41. WEARABLES 41
@bryankorourke
35 Million US Adults Have Used Devices #InternetOfThings

42. 42QUANTIFIED SELF MOVEMENT

43. 43
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
JUST NOW STARTING

44. Technologies Influence #BioSensing
44
Vast Rapid Technology Advancements

45. Lactate Threshold Sensor
45
Wide Ranging Technology Advancements

46. Technologies Influence #NotJustWatches
46
Wellness Technology Advancements

47. KINSEOWEAR | EXOSKELETONS 47
@bryankorourke
Low Cost, Powerful Tools and Platforms

48. CLOUD COMPUTING 48
@bryankorourke
More Powerful, Less Expensive

49. 49
>4 Million Users
NEW DIGITAL BUSINESS MODELS

50. 50BIG DATA AND AI
A REVOLUTION IN INSIGHTS
AND CUSTOMIZATION

51. Networked Health Is Here
51
Fragmentation Inside & Outside

52. Digital Health Companies
52
Venturing Funding Has Surged

53. Top Digital Health Trends
53
Capital Flows To Growth

54. 54
@bryankorourke
“The Health Of Humanity
Is The Most Significant
Opportunity In History”
-Bryan O’Rourke

55. WHAT DOES THE FUTURE HOLD ?55
GIVEN THESE TRENDS

56. SIGNIFICANT OPPORTUNITIES56
PRIMARY PREVENTION CARE

57. global industry growth could easily exceed
300% in the next decade
500,000,000
by 2025

58. VAST COMPETITIVE LANDSCAPE58
PRIMARY PREVENTION CARE

59. S CURVE- REINVENTION & FRAGMENTATION
59
@bryankorourke
New Era : New Formats
Digital Options
Wellness
Mind Body
THE NEW ERA
CHANGE DRIVING

60. COMPETITORS TO WATCH60
A NEW

61. COMPETITORS TO WATCH61
A NEW

62. COMPETITORS TO WATCH
62
A NEW

63. WE ARE SPENDING CENTS ON THE
EURO FOR PREVENTION63
A NEW
HEALTH CARE SPENDING
10% OF EU GDP 2012
14% BY 2030

64. MOTHER OF ALL OPPORTUNITIES64
A NEW
PRIMARY PREVENTION

65. 65
@bryankorourke
We Can Be A Part Of The Solution
The Same Forces Reshaping Health And
Fitness Are Reshaping Sick Care

66. Technology Will Help To Engage The 85%
WELLNESS | ACTIVE AGING 66
@bryankorourke
NEW MARKETS

67. Health Outcomes Will Matter
Not Fee For Service 67@bryankorourke
TECHNOLOGY MAKES THIS POSSIBLE

68. our biggest competitors aren’t each
other its other industries
RITA MCGRATH
SHIFTING FROM INDUSTRIES
TO ARENAS

69. @bryankorourke
COLLABORATION & STANDARDS 69
FIT-C

70. WE MUST COLLABORATE
OUR BIGGEST THREAT IS OTHER INDUSTRIES 70
A NEW
STRATEGIC TECHNOLOGY ALLIANCE

71. Opportunities Networked Fitness & Wellness
Creates To Grow The Industry
71
Other Industries Prove Interoperability Grows The Market

72. 72
“The best way to predict the future
is to create it “ - Peter Drucker

73. 73
Globalism
EMBRACE THESE TRENDS
Consumers
CHANGE
Technology

74. 74
6
MicroGrowth
Transparency
Awareness
Redistribution
Orchestration
Disruption
REVOLUTIONWe are moving to the fourth stage now

75. WE CAN CREATE THIS FUTURE75
@bryankorourke
ERA
WE ARE IN A NEW
OF GROWTH

76. Hotel Pullman Skipper
Barcelona Spain October 8-10 2014
Technology’s Influence On The
Future Of The Fitness Sector
@bryankorourke
76