Technologies Impact On The Fitness Industry - Bryan O'Rourke
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This content on the impact of technology on the fitness industry was presented at the 2011 Orlando, Florida Athletic Business Convention by Bryan O'Rourke. It addresses key trends that will create a new future for the fitness business.
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Technologies Impact On The Fitness Industry - Bryan O'Rourke
- 1. Bryan K. O’Rourke Technology’s Approaching Impact On The Fitness Industry www.bryankorourke.com 1
- 2. Thank You all content available @ 2
- 3. technology & fitness 3
- 4. The Impact of Technology On The Fitness Industry 4 vast
- 5. O 5
- 6. technology 3 6
- 7. <3> 1 demographic - consumer shifts 4 7
- 8. <3> 2 globalization 4 8
- 9. <3> 3 technology 4 9
- 10. revolution 10
- 11. European Crisis 11 revolution 4
- 12. fitness industry 4 12
- 13. 3 13
- 14. 1 trends 14
- 15. 2 innovation 15
- 16. 3 future 16
- 17. 1st trends 17
- 18. technology 18
- 19. ray kurzweil 19
- 20. 20 ray kurzweil
- 21. Kurzweil law of accelerating returns 21
- 22. Gordon Moore number of transistors on a chip will double every two years. “Moore’s Law” 22
- 23. 1,2,3,4,5,6,7,8,9,10....... 2,4, 8,16, 32, 64 ........... 23
- 24. technology is progressing much faster than you realize 24
- 25. 25
- 26. fastest adoption ever ipad $9 billion 4th biggest consumer electronic catagory 26
- 27. 6tech trends to watch 27
- 28. 1 CLOUD COMPUTING 28
- 29. 2 MOBILITY 29
- 30. 15 billion devices - 2015 30
- 31. 4 3 Augmented 31 Reality
- 32. 4 SOCIALIZATION OF THE WEB 32
- 33. 5 4 Gamification 33
- 34. 6 4 Intelligent Monitoring 34
- 35. digitization of all experience 35
- 36. including fitness 36
- 37. www.trendwatching.com PEOPLE TRENDS 37
- 38. generosity, caring, authenticity 38 G
- 39. Mobility, Connected, Applications Special Deals 39
- 40. Online Culture, Online Status 40
- 41. 500 Million Using Health Apps By 2015 73% Consumers 41
- 42. INTERESTING 2011 CONSUMER TRENDS WWW.TRENDWATCHING.COM eco-friendly yet superior functionality, design & savings. 42
- 43. 11. FREE LOVE “83% of US consumers want products, services and retailers to support more causes.” Generation G - Insights
- 44. consumer & technology trends converge 44
- 45. 3 45
- 46. what does it 46 mean ? revolution 4
- 47. 47
- 48. O 48
- 49. embrace don’t fear 49
- 50. we can make a bigger impact 50
- 51. what would our world be without it ? 51
- 52. what can our world become with it ? 52
- 53. 53
- 54. 2 innovation 54
- 55. disruption Of the ten leading vacuum tube companies, none participated in the transistor revolution. 55
- 56. the revolution of consumer behavior 56
- 57. when society & technology evolve faster 57
- 58. than we can adapt..... 58
- 59. 59
- 60. 60
- 61. 61 economics
- 62. business model - new models INDUSTRY SUPPLIER PARTNER CUSTOMER NETWORK RELATIONSHIPS CORE VALUE CUSTOMER CAPABILITIES PROPOSITION SEGMENTS ACTIVITY DISTRIBUTION CONFIGURATION CHANNELS COST REVENUE STRUCTURE STREAMS DEMAND CUSTOMER digital technologies 62
- 63. We are in the era of the humanization of business. We're living by small town rules again." Business Is Changing
- 64. Supply 64
- 65. 65
- 66. Li & Fung Group retail clothing 66
- 67. Demand Industry Convergence 67
- 68. "It may be fatal to assume that minor adjustments to current business models will keep the fitness industry abreast of changing times." http://futureoffitnesswhitepaper.ning.com/ 68
- 70. Business Models & Trends - Core Economics Average membership dues fairly flat since 1980 Car Today = $28,400 | Car 1980 = $7,210 44
- 71. Business Models & Trends - Core Economics Average membership dues flat since 1980 2009 Profiles of Success Today = $49.95 1980 = About $40.00 43
- 72. Michael Silverstein Treasure Hunt - Market “Bifurcation” “I have seen that consumers will always trade down and buy the cheapest product in a category if suppliers fail to deliver a stream of innovation a nd build loyalty based on product superiority.” 74
- 73. Prevalent Business Models & Trends - Emerging Budget competitors 83
- 74. Prevalent Business Models & Trends - Emerging New niche trends - engaging personal experience “drop-in” fees unlimited $89 - $17 - $40 $140 month 84
- 75. Prevalent Business Models & Trends - Emerging http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 75
- 76. new business models 76
- 77. collaborative consumption 77
- 78. 3 future 78
- 79. different 79
- 80. 5 80
- 81. 1. non-bricks & mortar alternatives will surge 81
- 82. 82
- 83. 83
- 84. 2. facilities will deliver new models 84
- 85. Technology Platform Must Be At The Center 85
- 86. 86
- 88. 88
- 89. 89
- 90. 90
- 91. 4. fitness pros will be trained in new efficient ways 91
- 92. 92
- 93. 5. market will bifurcate and niche 93
- 94. Prevalent Business Models & Trends - Emerging http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control 94
- 95. conclusion 95
- 96. the future is what we make it 96
- 97. Thank You all content available @ 97