Africa's image as a tourism destination needs repositioning to focus on its success stories, growth, culture and adventures. A comprehensive PR strategy is needed including proactive messaging on social media, media relations, influencer engagement and crisis communications. Key audiences like high-net worth individuals, youth travelers, African Americans and African immigrants should be targeted and their interest in Africa's culture and heritage engaged to spread positive messaging.
David Ogilvy said it first and we have stood by his words “We exist to build the business of our clients.” If at the end of the day, your business is not better off as the result of having worked with us, then we have failed to do our job. Our success is wholly-measured by our client’s success in solving the problems presented to us. Our efforts can never be separated from your overall marketing goals; our job is to help you get there.
David Ogilvy said it first and we have stood by his words “We exist to build the business of our clients.” If at the end of the day, your business is not better off as the result of having worked with us, then we have failed to do our job. Our success is wholly-measured by our client’s success in solving the problems presented to us. Our efforts can never be separated from your overall marketing goals; our job is to help you get there.
