1. Go Big Or Go Home
Social Media for Large Groups

2. It’s Like… Crab Fishing?

3. It’s Like… Crab Fishing?
 Limited window of opportunity

4. It’s Like… Crab Fishing?
 Limited window of opportunity
 Requires a skilled team working together over long hours

5. It’s Like… Crab Fishing?
 Limited window of opportunity
 Requires a skilled team working together over long hours
 Should result in a “haul” that sets you up for months

6. Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude

7. Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude
During
•Encourage social sharing
•Post exclusive event content

8. Turn Days Into Months
Before
•Grow your social audience
•Include, don’t exclude
During
•Encourage social sharing
•Post exclusive event content
After
•Share content from the event
•Remember next year

9. Before: Grow & Involve

10. Before: Grow & Involve
 Include, don’t exclude – most of your audience
probably will not be in attendance
 Find ways to involve them, even if they’re not attending

11. Before: Grow & Involve
 Include, don’t exclude – most of your audience
probably will not be in attendance
 Find ways to involve them, even if they’re not attending
 In every post about the upcoming event, ask your
audience what they want to hear about
 “Chet King, CEO of OmniSoft, is our keynote speaker. If
you could ask him any question, what would it be?”

12. Before: Grow & Involve
 Include, don’t exclude – most of your audience
probably will not be in attendance
 Find ways to involve them, even if they’re not attending
 In every post about the upcoming event, ask your
audience what they want to hear about
 “Chet King, CEO of OmniSoft, is our keynote speaker. If
you could ask him any question, what would it be?”
 Promote these posts with paid media
 The true value of social media is self-reported consumer
data – but you have to pay to play

13. During: Be Social

14. During: Be Social
 Encourage attendees to post social content
 Even if you have to bribe them to do it!

15. During: Be Social
 Encourage attendees to post social content
 Even if you have to bribe them to do it!
 Share attendees’ content during the event
 It’s an opportunity to talk about yourself without
talking about yourself

16. During: Be Social
 Encourage attendees to post social content
 Even if you have to bribe them to do it!
 Share attendees’ content during the event
 It’s an opportunity to talk about yourself without
talking about yourself
 Create exclusive content for the social audience
 Use questions/topics suggested before the event as
your guide
 Don’t exclude non-attendees by focusing on what
they missed out on

17. After: Keep It Going

18. After: Keep It Going
 Continue creating and posting content from the
event and its speakers
 Doesn’t have to tie back to the event explicitly
 Pay attention to what works and incorporate that
into your content and event strategy

19. After: Keep It Going
 Continue creating and posting content from the
event and its speakers
 Doesn’t have to tie back to the event explicitly
 Pay attention to what works and incorporate that
into your content and event strategy
 For annual events, repost some content in the
lead up to next year’s

20. After: Keep It Going
 Continue creating and posting content from the
event and its speakers
 Doesn’t have to tie back to the event explicitly
 Pay attention to what works and incorporate that
into your content and event strategy
 For annual events, repost some content in the
lead up to next year’s
 Promote, promote, promote this content!
 It’s exclusive, you own it, and it should be what sets
your brand apart

21. Key Takeaways
Include, don’t exclude

22. Key Takeaways
Include, don’t exclude
Encourage social
sharing

23. Key Takeaways
Include, don’t exclude
Encourage social
sharing
Leverage and
promote content

24. Thank You
bryan.stratton@gmail.com
@bryanstratton
www.linkedin.com/in/bryanstratton