Evaluating a Startup's business model by the "10x" technique

6. 10x Pain What is the large customer pain? Problem: Resumes are NOT ranked Only time to read 200 of 40,000 Job Boards return 40,000+ unranked resumes resumes

7. 10x Solution How is the problem Solved? Fixed: Resumes are ranked Immediate access to BEST from millions

8. Financial Transaction Show one financial transaction Customer Acquisition Cost: $x Price: $y Cost to Service: $z

9. Scale Transactions How Many Transactions until Max? Market Size 78 mil Transactions My Market Size 10% of market Total Revenue: $x mil

10. AoA Slides : Angel Check List With 10x, the other areas of your company need to be solid

11. The Marketing Beast

12. Conversion Rates Drop off rates RADICALLY drive up Customer-Acquisition-Costs Conversion Rate $1 per click (CPC) Create Account Create Account Free Account Create Account Task 2 Paid Account Landing Page $1.00 $4.00 Task 1 $8.00 $4.00 $20.00 $25.00

14. Organic Growth is being hopeful… … Hope is Not a Strategy … founder, “ I need Marketing for Customers ” Reply, “ Your problem is upstream ” Famous Quote: -vs- -Tony Wright or Mark Mauder (?)

15. Total Customer Acquisition Costs: $20/2 = $10 CAC Organic vs Paid Traffic $1 per click (CPC) Conversion Rate results in $20 CAC Organic Traffic 1-to-1 Word of Mouth

16. Creating Businesses Key Steps 10x Pain 10x Solution

17. Creating Businesses Key Steps 10x Pain 10x Solution Conversion Rates are Brutal Customer Acquisition Costs are often $20 to $100 Don’t under estimate this impact in your business model