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Calculate the ROI of your SEO efforts
- 7. We want to forecast what our results will be in the future to
make better decisions today
- 8. Project 4
Project 1
Project 13
Project 9
Project 12
Project 10
Project 3
Project 5
Project 6
Project 2
Project 14
Project 8
Project 11
Project 7
Project 15
- 9. If we know what the expected return is on a project we
can prioritize budget and timing accordingly
1 2 3
- 30. Y X1 X2 X3 X4 X5 X6
Simple Linear
Regression
Multiple Linear
Regression
Impact Analysis
Model
- 32. SUMMARY OUTPUT
Regression Statistics
Multiple R 0.965191602
R Square 0.931594828
Adjusted R Square 0.921334052
Standard Error 24471.86153
Observations 47
ANOVA
df SS MS F Significance F
Regression 6 3.26236E+11 54372697863 90.79185077 1.01597E-21
Residual 40 23954880267 598872006.7
Total 46 3.50191E+11
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept -211689.758 79289.07527 -2.669847734 0.010914217 -371938.9567 -51440.55921 -371938.9567 -51440.55921
Time Period -1275.010992 885.2614569 -1.440264887 0.157574216 -3064.191137 514.1691525 -3064.191137 514.1691525
Org Search -1 0.527304039 0.100059542 5.269902583 4.99216E-06 0.325076161 0.729531917 0.325076161 0.729531917
Paid Search 0.13032282 0.08955843 1.455170883 0.153425553 -0.050681519 0.311327159 -0.050681519 0.311327159
Banner -1 0.076153623 0.03014928 2.525885294 0.015603426 0.015219655 0.137087591 0.015219655 0.137087591
adj close -1 204.7412205 73.66025964 2.779534331 0.008255112 55.86828251 353.6141585 55.86828251 353.6141585
Seasonal Low -32470.77424 9234.82791 -3.516121206 0.001105407 -51135.05767 -13806.49082 -51135.05767 -13806.49082
Simple Linear
Regression
Multiple Linear
Regression
Impact Analysis
Model
- 33. SUMMARY OUTPUT
Regression Statistics
Multiple R 0.965191602
R Square 0.931594828
Adjusted R Square 0.921334052
Standard Error 24471.86153
Observations 47
ANOVA
df SS MS F Significance F
Regression 6 3.26236E+11 54372697863 90.79185077 1.01597E-21
Residual 40 23954880267 598872006.7
Total 46 3.50191E+11
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0%
Intercept -211689.758 79289.07527 -2.669847734 0.010914217 -371938.9567 -51440.55921 -371938.9567
Time Period -1275.010992 885.2614569 -1.440264887 0.157574216 -3064.191137 514.1691525 -3064.191137
Org Search -1 0.527304039 0.100059542 5.269902583 4.99216E-06 0.325076161 0.729531917 0.325076161
Paid Search 0.13032282 0.08955843 1.455170883 0.153425553 -0.050681519 0.311327159 -0.050681519
Banner -1 0.076153623 0.03014928 2.525885294 0.015603426 0.015219655 0.137087591 0.015219655
adj close -1 204.7412205 73.66025964 2.779534331 0.008255112 55.86828251 353.6141585 55.86828251
Seasonal Low -32470.77424 9234.82791 -3.516121206 0.001105407 -51135.05767 -13806.49082 -51135.05767
- 34. Y X1 X2 X3 X4 X5 X6
Regression Statistics
Multiple R 0.965191602
R Square 0.931594828
Adjusted R Square 0.921334052
Standard Error 24471.86153
Observations 47
ANOVA
df SS MS F Significance F
Regression 6 3.26236E+11 54372697863 90.79185077 1.01597E-21
Residual 40 23954880267 598872006.7
Total 46 3.50191E+11
Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Up
Intercept -211689.758 79289.07527 -2.669847734 0.010914217 -371938.9567 -51440.55921 -371938.9567 -5
Time Period -1275.010992 885.2614569 -1.440264887 0.157574216 -3064.191137 514.1691525 -3064.191137 5
Org Search -1 0.527304039 0.100059542 5.269902583 4.99216E-06 0.325076161 0.729531917 0.325076161 0
Paid Search 0.13032282 0.08955843 1.455170883 0.153425553 -0.050681519 0.311327159 -0.050681519 0
Banner -1 0.076153623 0.03014928 2.525885294 0.015603426 0.015219655 0.137087591 0.015219655 0
adj close -1 204.7412205 73.66025964 2.779534331 0.008255112 55.86828251 353.6141585 55.86828251 3
Seasonal Low -32470.77424 9234.82791 -3.516121206 0.001105407 -51135.05767 -13806.49082 -51135.05767 -1
Simple Linear
Regression
Multiple Linear
Regression
Impact Analysis
Model
- 35. Y X1 X2 X3 X4 X5 X6
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Forecast
Organic Search Visits Organic Search ForecastSimple Linear
Regression
Multiple Linear
Regression
Impact Analysis
Model
- 55. 50K
100K
150K
200K
250K
300K
350K
400K
450K
Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14
SEO Impact
Baseline Online Media SEO Incremental
Project
#1 & #2
Project
#3
Migrate URLs
for site section
Project
#4
Project
#5
Project
#6
Simple Linear
Regression
Multiple Linear
Regression
Impact Analysis
Model