Bryan Lyde ● page 1 ● blyde@verizon.net
Bryan Lyde
1221 Riverway Lane ● Wylie, TX ● 75098
972-467-2956 ● blyde@verizon.net
Sales Engineer:
Delivering Customer Value through Business Development
15-year career of exceeding expectations at a premier provider of telecommunications networking
infrastructure supporting carriers and service providers. Perceptive, innovative leader spearheading
initiatives, which have reduced budgets and time to market across a wide variety of wireless, wireline,
and web technologies. Recognized as the ‘go-to-guy’ among peers for technical prowess and receiver
of customer accolades for solution presentations, technology innovation and service excellence.
Master of multitasking and change management, maximizing results in dynamic technology
landscapes by delivering tailored value propositions to solve complex business problems.
Sales Engineering ● Hosted Cloud Solutions ● Network Topologies ● VOIP Convergence Solutions ●
Proposal Development ● Customer Presentation ● Unified Communications ● Embedded
Communications ● Network Modernization ● RFI/RFP/RFQ Development
● Innovation ● Platform As A Service ● Sales Strategy
PROFESSIONAL EXPERIENCE
GENBAND – Plano, Texas ● July 2013-current
GENBAND, a 2015 CNBC Disruptor 50, a global leader in real-time communications software
solutions for service providers, enterprises, independent software vendors, systems integrators and
developers in over 80 countries with 2000 employees.
Sales Engineer – US Sales Region Tier2 Accounts ● 2013-current
Responsible for the sale of Call Control, Gateway, Switching, Session Border Control, UC and
Embedded Communications on premise or cloud based application server products to assigned
accounts in the Tier2 Carrier and Cable space. Established, developed and maintained business
relationships with current customers and prospective customers in the assigned account/territory to
generate new business for GENBAND’s products/services. Coordinated sales effort and internal
efficiency programs with Account Leader or Regional Sales Director, Marketing, Sales management,
Product teams and Inside Sales Representatives.
Key Accomplishments:
 $28M in team quota bookings for first 1.5 years, delivering large Network Transformation
deals, Session border controllers as new product in multiple networks, Unified
Communications Application Servers, and WEBRTC technology.
 $10.9M in personal quota bookings for 2015, representing 130% of target
 Over $5M in SIP trunking sales since joining GENBAND, driving bottom line margin growth for
one of the largest global interconnect carriers.
 Delivered over $1.2M in WEBRTC product to a large cable operator, providing caller ID
functionality over the set top box.
 Track record of zero non billable change orders
 Designed, delivered proof of concept, sold and rolled out the first carrier PAAS product in the
company in three months

 Created internal engineering guides, social media content, and demo videos to benefit sale
engineers by driving efficiency improvements into documentation, tools, and marketing teams.
Ericsson – Plano, Texas ● December 2009-2013
A telecommunications company: Using innovation to empower people, business and society, with
88000 employees worldwide.
Solutions Manager II – RNAM Communication Services Engagement Practice ● 2009-current
In order to strengthen the offers, Support and develop business with Customer Units based on
existing solutions and services portfolio to proactively develop new end-to-end solutions. Propose and
sell competitive customer solutions through a consultative project sales approach, focusing on
customer needs and issues, across product areas, services, and third party products, etc., for one or
multiple accounts. Work with customers to develop, review, and propose/sell solutions, fostering
relationships internally and externally that further the competitive stance with the customer and in the
marketplace for Communication Services, which includes but is not limited to Enriched
Communications, Voice and Video Calling Services, IMS, Mobile Core and Services (including
Systems Integration, Rollout, and Hosting).
Key Accomplishments:
 CDMA Lead for all regional accounts, and mid tier operators like USCC and MPCS,
representing 474 million in potential revenue
 LTE and IMS presenter for the team at the quarterly sales workshops including all KAMs
 Led the USCC modernization business case development in cooperation with the KAM and
BU to evolve 26 markets, resulting in a plan providing 14 million in NPV over five years
 Highest IPM rating for my level
NORTEL NETWORKS - Richardson, Texas ● 1997-2009
A telecommunications company: powering global commerce and delivering innovative network
capabilities, with 26000 employees worldwide.
Senior Presales & Solutions Engineer – Carrier Networks, Operations ● 2007-2009
‘CDMA SME’ elevating operational excellence by driving key business objectives and carrier future
growth strategies through customer consultation and advocacy, delivery of network topology designs,
and presentation of preliminary network solutions. Conceptualize, create, and execute capacity
analysis and hardware planning tools shortening time to market quote processes. Expanding team
technical skills through coordinated online knowledge transfers, boot camps for large audiences and
one-on-one mentoring.
Key Accomplishments:
 Assigned prime for all LTE presales proposals, RFI, and RFP in North America encompassing
multi-year multi-phase deployments for greenfield and overlay deployments.
 Triggering $400 million in annual revenue from accurate delivery of presales hardware and
software proposals encompassing over 40 North American tier three regional customers and
larger markets including Motorola, Verizon, Alltel, Pocket and Cricket.
 Captured multi-million dollar revenue generation through RFP creation for greenfield 1x-
EVDO networks in Guam and Saipan.
 Nomination and successful completion of the architect development program with executive
visibility because of continued high performance.
 Bolstering teamwork as key mentor and trainer for 5 Centers of Excellence employees and 11
junior engineers.

 Envisioned and created tools for complex capacity calculations to simplify and streamline
EVDO nodal dimensioning and VOIP audio port analysis, automating repeatable tasks and
increasing cost recovery by $500k on over 200 quotes.
Senior Network Engineer – Research and Development, Global Lab Solutions ● 1997-2007
Accomplishments-driven career highlighted by rapid acceleration to increasingly responsible
positions. Accountability for programs representing over half of all initiated projects to design
customized network topologies in support of software development lifecycles. Consistently deliver the
plan of record by overseeing annual budgets, delivering cost savings, and uncompromising quality.
Excel at mitigating issues by introducing new processes and tools for efficiency and standardization;
allowing for increased synergy in implementing complex multi-site network solutions. Recognized
mentor and SME; strengthening team performance through mentoring while cultivating respect and
significant influence in other organizations. Instrumental to successful new product introductions and
high level infrastructure planning through collaborative coordination and influencing positive strategic
decisions.
Key Accomplishments:
 Rapid rise through roles as network system engineer to lead engineer and high level
architecture design prime for eight design, test, training and support organizations
representing over 50 PMSC VOIP systems and greater than 300000 square feet of lab
network infrastructure.
 Accountability for 30% of a $50 million annual operating budget for networking equipment and
common lab infrastructure.
 Launched new cost reduction plan by creating the Inventory Usage Spend and Effectiveness
(IUSE) template which summarized re-deployment options and global inventory for executive
review and approval of capital funding, resulting in $5 million annual cost avoidance.
 Elevated customer satisfaction through willingness to accept change and build upon it by
defining a new role and processes allowing for major hardware orders months in advance and
reduced project timelines; quickly turning skeptical coordinators into appreciative customers.
 Technology Innovation Award for designing span loop back plugs on optical de-multiplexing
equipment, eliminating $800 of contract installation labor per project.
 Successful realization of proof of concept design for ATCA deployments, saving $250,000
over five PMSC systems.
 Liaison to internal security teams and Motorola engineers to structure and actualize end-to-
end interoperability testing (IOT) of new software features in a time critical multiple lab joint
venture, generating lucrative contracts with Motorola and Verizon across 22 markets.
EDUCATION & CREDENTIALS
BS with High Honors, Electronics Engineering Technology, DeVry University, Irving, Texas
Nortel Certified Technology Specialist (NCTS)
Nortel Real Time Networking Specialist (RTN)
Microsoft Certified Systems Engineer (MCSE)
Microsoft Certified Professional +Internet (MCP+I)
Harvard Mentor Manager
Mastering LTE - Award Solutions