The Event Experience Survey sheds light on how athletes create, share and consume content at active lifestyle events. Athletes were asked about the types of content they share, where they share, and what type of content and opportunities they’d like to see in a unified digital experience.
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Active Lifestyle Event Experience Survey - Event Participants are seeking a Unified Digital Experience
1.
2. We surveyed 528 athletes about the content they value most at events
Obstacle Course
Racing
261
114
96
57
Running OCR Triathlon Other
QUESTION: WHAT IS YOUR
PRIMARY SPORT?
3.
4. While 95% share pictures, there is a wide range of content being shared at events
QUESTION: WHAT TYPES OF EVENT
CONTENT DO YOU SHARE?
95%
54%
41% 40%
33% 32%
29%
2%
5. While Facebook is king, event content lives on many channels
QUESTION: WHERE DO YOU SHARE
EVENT CONTENT?
95%
60%
53%
38%
23%
14%
11%
4% 2%
7. Information about event preparation and training is highly valued
QUESTION: HOW VALUABLE WOULD THE
FOLLOWING ITEMS BE ON A DEDICATED EVENT APP?
82%
66%
62%
50% 49%
43%
Course Preview
and Analysis
Expert Race Tips Event Q&A Event Training
Plans
Product
Recommendations
View Products
Used by Pros
8. QUESTION: HOW VALUABLE WOULD THE
FOLLOWING ITEMS BE ON A DEDICATED EVENT APP?
79%
72%
66% 65%
47%
Race Updates Photos Race Recaps Videos Stories
For event coverage, participants value a range of content types
9. QUESTION: HOW VALUABLE WOULD THE
FOLLOWING ITEMS BE ON A DEDICATED EVENT APP?
Opportunities to work with and engage brands is highly valued at events
84%
75%
73%
71%
Brand Ambassador
Opportunities
Product Review
Opportunities
Brand Promotions Product Discounts
10. QUESTION: HOW VALUABLE WOULD THE
FOLLOWING ITEMS BE ON A DEDICATED EVENT APP?
59%
45%
31%
Connect with Participants Connect with Pros Find Local Coaches
12. Participants are seeking a digital platform that unifies event preparation, coverage,
community, and brand opportunities.
QUESTION: WOULD YOU DOWNLOAD A DEDICATED
EVENT APP TO ACCESS THE FOLLOWING FEATURES?
84%
75%
69% 67%
64%
55%
Course Preview
& Anlaysis
Connect with
Fellow
Participants
Brand Offers Crowd-Sourced
Event Coverage
Expert Event
Tips
Product Reviews
& Advice
13. While sharing abounds around events, the key information
participants are seeking is often fragmented and hard to access.
Participants are looking for a consolidated event platform
Crowd-Sourced
Event Coverage
Course
Analysis
Training
Tips
Brand
Offers
Product
Advice
Event
Community
14. EVENT2 MONTHS 1 MONTH 2 WEEKS 1 MONTH
BRAND OPPORTUNITIES
ATHLETE IQ COMMUNITY
EXPERT ADVICE & TIPS
EVENT PREPARATION
EVENT COVERAGE
Athlete IQ provides crowd-sourced event coverage for active lifestyle events.
We give brands first row access to the conversation that get shared and
cherished at event. We give participants a unified digital event experience.
16. SUMMARY
While event content, the content participants need about
training, products, brands is fragmented and hard to
CONTACT
Bryan Ferguson
bryan@athlete-iq.com
AthleteIQ.com
17. PARTICIPANTS
Find Value in a range
EVENT PREPARATION EVENT COVERAGE
EVENT COMMUNITY PRODUCTS
82%
66% 62%
50%
Course
Preview and
Analysis
Expert Race
Tips
Event Q&A Event
Training
Plans
59%
45%
31%
Connect with
Participants
Connect with
Pros
Finding Local
Coaches
49%
43%
View Top Products Used
at Event
View Products Used by
Pros
79% 72% 66% 65%
47%
Race
Updates
Photos Race
Recaps
Videos Stories
18. EVENT PARTICIPANTS ARE
LOOKING FOR OPPORTUNITIES
84%
75%
69% 67%
64%
55%
Course Preview
& Anlaysis
Connect with
Fellow
Participants
Brand Offers Crowd-Sourced
Event Coverage
Expert Event
Tips
View Top Event
Products
Hinweis der Redaktion
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”
Consider: “Creating a massive community of fans, brands and athletes, sharing their stories and the products behind their success”