As the digital world continues to evolve, marketers are tasked with adjusting their marketing strategies.In this webinar, we’ll provide you with actionable steps you can take to elevate your digital marketing strategy. You’ll learn how: The digital landscape has changed and what this means for marketers Cross-departmental collaboration is key to digital marketing success Social media marketing, as a top digital marketing strategy, can be integrated into every business function To adapt social strategies to align with steps in the buyer’s journey

1. How To Transform Your
Digital Marketing Strategy
#DigitalTransformation

2. Welcome, Speakers!
2
Miri Rodriguez
Storyteller
Katelyn Brower
Digital Marketing Manager
#DigitalTransformation

3. Today’s Agenda
• The Changing Digital Landscape
• Cross-Departmental Collaboration
• Best Digital Marketing Channels
• The Integral Role of Social Media
• Aligning Strategy with the Buyer’s Journey
• Emerging Marketing Technology
• Q&A
3 #DigitalTransformation

4. The Changing Digital Landscape
● Marketing IS Digital
● User-Driven
● New Technology
● Highly Saturated
● Instantaneous
● Mobile
4 #DigitalTransformation

5. What Does This Mean for Marketers?
● Data & Analytics
● Search Engine Optimization
● End-to-End Customer Service
● Content Is Key
● Personalized Customer Experiences
● Touches All Business Functions
5 #DigitalTransformation

6. Cross-Departmental Collaboration
6
IT
Marketing
Social
Product
Customer
Service
Sales
#DigitalTransformation
IT
Marketing
Social
Product
Customer
Service
Sales

7. Why Collaboration Is Important
● Consistent Voice and Message
● Optimize Internal/
External Communication
● Take Timely Action
● Support All Business Functions
7 #DigitalTransformation

8. Essential Digital Marketing Channels

9. Essential Digital Marketing Channels
Website Blog Email Social
9 #DigitalTransformation

10. Your Website = Your Information Hub
● Accessible Information and Content
● Strong CTAs
● Connect to Social
● Voice of the Customer Loop
● Keywords
● Optimize for Mobile
10 #DigitalTransformation

11. Effective Websites
11

12. Blog
● SEO Plug-Ins
● Add Comments Section
● Social Share Buttons
● Hyperlink
• External Sources
• Internal Site Pages
● Consider Vlogs or Podcasts
13 #DigitalTransformation

13. Effective Vlogs
14 #DigitalTransformation

14. Effective Blogs
14 #DigitalTransformation

15. Effective Blogs
14 #DigitalTransformation

16. Email
• Provide Value Right Away
• CTA - Strong and Obvious
• UTM - Track Your Efforts
• Creative Subject Lines
• Simple Copy and Active Voice
• Test Variations
15 #DigitalTransformation
Facebook’s New Pixel: What You Need to Know

17. Effective Email Campaigns
16 #DigitalTransformation

18. Social Media
Content
Communications/
PR
ProductCustomer
Service
Events
Social
Media
17 #DigitalTransformation

19. Adapt to the Buyer’s Journey
A Social Media Best Practice

20. The Buyer’s Journey
19
The Social Metrics Map
#DigitalTransformation

21. Awareness and Social Media
Showcase Company
Culture
Share User-Generated
Content
Jump On Current
Trends
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22. Consideration and Social Media
Customer Success
Stories
Product DemoCustomer Testimonials
21 #DigitalTransformation

23. Decision and Social Media
Special Offers Share Gated Content Storytelling
22 #DigitalTransformation

24. Adoption and Social Media
Customer Service Reward Your Customers
23 #DigitalTransformation

25. Advocacy and Social Media
Make Sharing Easy Create a UGC Contest
24 #DigitalTransformation

26. Emerging Technology & Digital Marketing

27. Emerging Technologies
Artificial Intelligence
(AI)
Virtual Reality Augmented Reality
26 #DigitalTransformation

28. Artificial Intelligence
27 #DigitalTransformation

29. Virtual Reality
28
Volvo Marketing VR Infographics
#DigitalTransformation

30. Augmented Reality
Bud Light Guy & Game Face IKEA Home Decorating
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#DigitalTransformation

31. Start Your Transformation Today!
30 #DigitalTransformation

32. 31

33. Thank You!