In this webinar, teach you how to boost creativity as you work through all stages of the creative process. As you build your social campaigns, implement them, and analyze their results, we will show you how to stay motivated - and creative - to achieve your best campaigns. You will learn: How social listening can lead to your strongest, most creative campaigns How to identify signals that your campaign is working and reaching the right audience Effective tips you can implement in your social strategies to make them more creative

1. Creativity Boot Camp
Boost Your Social Campaigns

2. Speakers
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Lucy Hitz
Head of Marketing Communications
Christine Gritmon
Christine Gritmon, Inc.

3. What’s Ahead
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• Why Being Creative Can Be Difficult
• Why Creativity Matters
• Brainstorming Resources
• 10 Tips for More Creative Campaigns
• Content for Each Stage of the Sales Funnel
• Q&A

4. Why Creativity Matters
21% of Social Media Users
Said They Unfollow Brands That Post
Repetitive or Boring Content.
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Source: Fractl and
Buzzstream

5. Creativity Can Be Difficult
1 In 4 Marketers
Said That Developing Social Media
Strategy Was a Major Challenge.
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6. Creativity Can Be Difficult
• Finding Time to Be Creative
• Various Personas to Cater to
• Developing Strategies for Various Social Channels
• Fast-Paced Environment
• Must Align with Overall Marketing Strategies
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7. Why Creativity Matters
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Source: Fractl and Buzzstream
In order of importance, these are the social media
activities that matter most to users:
1. New Content in Posts
2. Content Is Relevant to Brand
3. Engagement with Followers
4. Consistent Frequency of Posts

8. Creativity Matters Because…
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Without creative content,
you will lose your audience.

9. The Creative Process
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AnalyzingBrainstorming Building

10. Brainstorming Resources
The First Steps in Your Creative Journey

11. Social Listening Solutions
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12. Blogs to Read
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Adweek
Simply Measured
The Mission

13. Webinars
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Benefits of
Webinars:
• Education-Focused
• Topic-Specific
• Engage in Dialogue

14. Thought Leaders to Follow
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15. Content Share Tracking Solutions
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16. Newsletters
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Gain Insight Into:
• Industry Trends
• Changes in Technology
• Best Practices

17. Forums
Why Go to Forums?
• Identify Trending Topics
• Ask Questions
• Take Polls
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18. Sales Team
Customer Insight Including:
• Pain-Points
• Success
• Topics of Interest
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19. Constructing a Creative Social Campaign
Building

20. Tip #1: Utilize Influencers
Why Use Influencers?
• Master Content Creators
• Engaged Audiences
• Create Unique Content
• Share Owned Content
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21. Tip #2: Listen to Your Audience
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22. Tip #3: Size Up the Competition
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23. Tip #3: Size Up the Competition
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24. Tip #4: Track Your Content
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25. Tip #5: Adapt to the Buyer’s Journey
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26. Awareness
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Use Images
Share User-Generated Content
Engage with Followers

27. Consideration
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Connect Social to Your Website
Share Customer Testimonials
Customer Service
Focus

28. Intent
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Provide a Demo or Special Offer

29. Conversion
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Allow Your Users to Share Their
Purchases on Social
Create a User-Generated
Content Contest

30. Tip #6: Make the Ordinary Extraordinary
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31. Tip #7: Show A Little Character
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32. • Weave together short, fun snippets
• Use the cheesy tools (filters, text)
• Incorporate your product or people
• See what your fans are doing with it
• Talk directly to your audience
• Demonstrate product in a fun way
• Keep it fun, personal, and informal
Tip #8: Play With New Formats
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33. Tip #9: Content Contests
It’s a Win/Win
• Community Content
• Encourages Engagement
and Promotes Sharing
• Creates Brand Connection
• Rewards Loyal Customers
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34. Tip #10: Give Value
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35. Analyzing
Measure and Readjust

36. Use Analytics Solutions
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37. Cross-Channel Performance
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38. Cross-Channel Performance
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39. Compare Dollars Spent to What’s Achieved
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40. Careful Analysis Leads to Creativity
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42. Thank You!