Social Media and Web Presence have potentially unlimited reach to grow or kill any business. If you're not active in defining your reputation – your competition and acquaintances will define it for you.

1. Ignore it, Figure it out, or Pay for it

2. Communication tools are fun to play
with, but a challenge for business

3. Communication tools are fun to play
with, but a challenge for business

4. Communication tools are fun to play
with, but a challenge for business

5. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Know and
use the
right tools
for your
business –
today.

6. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Effective
Connecting is
comprised of four
major categories
that work
synergistically
together to build
virtual bridges to
employees, clients,
vendors and
prospects.
Social
Media
Telecom
Web
Presence
Connection
Manager

7. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Available
Communication
Tools
• Social Media
• Telecommunications
• Web Presence
• Direct Connect
Interface
We track
options
and what’s
working
now
Internet carriers,
Social Media, Phone
systems, Mobile,
SEO, Directories,
Website, Email
Marketing, Content,
Engagement, etc.
Dedicated
Connection
Manager
Organize tools,
services and
activity for
maximum
results toward
your priorities

8. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Outsource
busywork
Create
in
house
Ask
Once
Rep Top
Vendors
Difference Makers:
1. Price options for best price to
cost options (in house or out)
2. Outsource data entry gives
minimum price for simple tasks
3. You are given a designated
Account Manager to work with
you… for your goals w/tracking
4. Daily, Weekly, Monthly, and
Quarterly content posted and
engaged by your Account Mgr.
5. Coach you on the few tasks that
only you (and your staff) can do
6. Track every communications bill
7. Resources ready to expand any
tools upon request

9. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Social Media Tools Include
• Facebook
• Business page, at least 10
Facebook posts per month,
analytics review
• LinkedIn
• Business page with
complete Bio, at least 10
LinkedIn posts shared per
month
• Pinterest
• Pinterest page, Create
targeted boards and content
design for images, Weekly
share images
• Google+
• Business page, Personal
Google+ profile for Account
Manger, Share all possible
content on Google+ for SEO
and SERP maximization
• Twitter
• Branded Twitter account and
page design, track up to 12
search phrases on social
media for targeted
response, Tweet 3x/day,
Quarterly analytics review

10. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Social Media Tools (cont.)
• Set up social aggregation
hub to control top social
media channels
• Create content that can be
tracked and engaged on one
simple to use platform
• Coaching on how to track
and engage all social media
on one platform
• Quarterly analytics review of
broad view social
media activity and response
engagement
• YouTube
• Branded YouTube Channel
registration, Coaching on
videos, Quarterly analytics
• Newsletter
• Branded Newsletter sign up
and template creation,
Quarterly distribution to
client list, Monthly
distribution to
employee/team list
• Quarterly analytics review

11. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Telecom Tools Available
• Phone
• VoIP (Voice over IP)
• Text Messaging
• Mobile Devices
• Audio and Video
Conferencing
• Computer
• Instant Messaging
• Desk Top sharing
• Email Archiving
• File Sharing
• File Back up
• Disaster Recovery
• Ethernet Over Copper, Fiber
Services, Cable (Internet
Access)

12. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Web Presence Tools Include
• Directories
• Google for Business page
• Sync 100s of top Directories
• Review of directories activity
• Website
• Branded website
• A/B testing of ‘Calls to
Action’
• Validation of your website
on top search engines
• Keyword based domain
• SEO design of website with
‘Alt-tags’, Keyword tags,
Page Titles and Descriptions
• Mobile design adjustment
for viewing on smartphones
and tablets
• Link social media to website
• Complete Google Analytics
tracking and review of your
website
• Target Tracking
• Find top 100 phrases people
search (keywords), set up
reputation tracking (up to 5)
• Quarterly press release
• Design and email signature
for every employee

13. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Social Web Manager
• Connection Manager Activity
• Designated account
manager to take care of the
busywork
• Daily, Weekly, Monthly and
Quarterly content creation
and engagement
• Client Coaching/Guidance
• Bi-weekly client coaching
face to face meeting
• Quarterly client goal and
progress assessment face to
face meetings
• Daily availability through IM,
text, or email

14. Press
Release
$1,200
Social
Profile
Cover
Image
$97
Social
Media
Manager
Salary
$61k/yr.
Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Social
Media
Manager
$1,500/mo
.
SEO
campaign
$600/mo.
Monthly
Directory
Submission
$750/mo.
YouTube
Channel
Creation
$97
Web
Marketing
Manager
Salary
$75k/yr.
Web site
Design
$3,500
Blogger
Salary
$51k/yr.
Facebook
Timeline
Set up
$267
Admin
Assistant
Salary
$40k/yr.
Web
Marketing
Consulting
$125/hr-
250/hr.
Social
Media
Manager
$1,500/mo
.
Monthly
Directory
Submission
$750/mo.
Web site
Design
$3,500

15. Get started… email: yes@effectiveconnect.com
Ignore it, Figure it out, or Pay for it
Social Media and Web Presence
have potentially unlimited reach
to grow or kill any business.
If you're not active in defining
your reputation – your
competition and acquaintances
will define it
for you.
Ignore it
Figure it out
or
Pay for it