1. SMS text messaging programs are quickly
being incorporated within marketing and
communication systems at schools and
businesses, and even churches. With the
skyrocketing rise of texting as the primary
communications channel, especially with
those under age 30, organizations are pulling
out all the stops to catch up with the new text
culture, which has overtaken other
conventional traditional methods of delivering
messages and alerts.
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2. Considered faster and more reliable, texting is becoming the new
standard for messaging because nearly everyone reads a text
message as soon as it's received and can respond quickly, easily
and discreetly, unlike email which may never be read, or phone calls
which may never be heard There are several reasons why SMS text
messaging is becoming so popular, so fast 1) Text messaging
creates a response because the vast majority of people who receive
text messages actually read them They read texts because they are
short and to the point and can be completed in seconds, contrary to
other communication channels
3. It all boils down to convenience for the recipient The more
convenient and faster a recipient can retrieve and respond best stuff
to a message, the more impact the message has 2) Texting has
grown more quickly than any other form of communication in history
It has become ubiquitous with the vast majority of people now
carrying a cell phone
4. In fact, in the 1990s people purchased cell phone service to talk
Today, cell phones are used more for texting than talking, and with
unlimited text plans available, texting can be less expensive because
usage minutes don't add up as they would for phone conversations
(On the other hand, without the add-on of unlimited texting service,
each text message could cost 10-20 cents each, which is very
expensive compared to voice communications ) 3) With the help of
gateway SMS texting service bureaus, businesses and other
5. organizations are discovering that texting enables them to send out
target-specific messages to prime audiences of customers or patrons
6. Texting is also a two-way street, and business can inexpensively
share a "short code" that will enable their customers or prospects to
text them to obtain coupons, timely information or to sign up to
receive future text messages Unlike regular advertising which is
one-way, texting is interactive and organizations can find out
instantly what people are thinking, particularly with features such as
SMS voting which have become popular and used by network
television reality shows 4) Texting regulations are strict and anyone
using text to send a commercial message must be able to prove that
the recipients have opted-in to receive text messages
7. Moreover, those who receive text messages must have a simple
and easy way to opt-out Those services and techniques are offered
by professional texting providers who have the software to both
capture and delete cell phone numbers from lists That service has
made texting much easier and compliant
8. SMS messaging will continue to grow exponentially and everyone
from mom and pop stores to large corporate enterprises will be using
texting to improve "mobile marketing" programs and reach out to
target customers, fans, and supporters New applications will be
created daily and our text culture will take on a life of its own
