- Bruin Brake Cables is a US manufacturer of emergency brake cables that is seeking $1M in convertible debt funding from August-November 2014. It currently sells globally through Amazon and eBay and is in negotiations with major retailers and wholesalers. - The company estimates over 6.5 million brake cables will be purchased in North America in 2014 and serves the auto repair, DIY, and enthusiast markets. It sees opportunity in growing online auto parts sales. - Bruin's cables pass safety tests, use steel components and coated wire, and are the only US manufacturer selling directly to consumers. The company aims to build its brand through B2B partnerships, e-commerce, and marketing.

1. Convertible Debt
August 2014

2. Emergency Brake Cables
Made in USA, Certified ®
How safe are your
emergency brake cables?

3. Where Bruin is now…
 Emergency Brake Cables sold globally thru EBay and
Amazon
 Approximately 28% of sales are EU and global
 Profit Margins over 200%, selling at upwards of $200/cable
with COGS at $4.00
 Three Major Retailers interested in product
 Amazon.com now sells Bruin Brake Cables direct
 Supply Agreement in negotiation stage with top wholesaler
of brake parts
 Interest from German automotive aftermarket distributor

4. Bruin Brake Cables estimates more
than 6.5 million cables will be
purchased in North America in 2014
Bruin Brake Cables is a part of the
$238.4 billion U.S. aftermarket
opportunity & $200 billion in Canada
Bruin Serves the Auto Service
and Repair Community, DIY
(Do-It-Yourself), Auto
Enthusiasts & “gear heads”
A growing number of
automotive purchases will be
done online over the next few
years. Bruin already sells
there!
Market and Opportunities

5. The Problem: Some of the emergency brake cables
currently on the market may not be safe “in an
emergency” when regular brakes fail
• Current market brake cables under pressure tests FAIL
• Current market brake cables produced with pot metal components break and FAIL
• Current market brake cables produced without coated wire rust and FAIL
• No current market brake cable alternative that is Made in USA
Bruin Solution
• Coated wire to help prevent rust
• Components made of steel
• Tested and passed a 1000lbs pressure test, every time
• ONLY US manufacturer of emergency brake cables selling directly to the end user

6. Online Customer Testimonials
Excellent quality product at
an amazing price! Very fast
shipping as well. :)
Buyer: s***a ( 219)
Jul-15-14 17:52
USA Made, Great Deal, looks
great would buy from again
AAAAAA+++++++++++
Buyer: f***f ( 1069)
Jul-17-14 06:03
High quality item , fast
shipping , recommended +++
Buyer: n***d ( 208)
Jul-21-14 14:10
Nice product good value
pleased with my purchase
Buyer: u***o ( 243)
Jul-31-14 16:59
fast delivery and a great
service, cheers guys
Buyer: o***i ( 909)
Aug-05-14 13:28

7. Pricing Model/Levels of Mark Up
Bruin Brake
Cables
Wholesalers Retailers End User
Bruin Brake
Cables
Retailers End User
Bruin Brake
Cables
End User
 $260,000+ online sales since late 2012
 $2.7 Million sold to wholesalers

8. Marketing and Growth Strategy
B2B Marketing
• Major Wholesalers
• Major Retailers
B2C Marketing
• E-Tailers
• Direct Sales
Building brand recognition
through social media
Television programs,
commercials, and
public service
announcements on
safety
www.bruinbrakecables.com

9. Who is our Competition?
Offshore
Suppliers
Canadian Supplier
Auto Retailers
Bruin Brake Cables is
negotiating contracts with
major wholesalers who
currently purchase offshore
Bruin has it covered!
Bruin Brake Cables has a Made
in USA product to promote
American jobs
Bruin Brake Cables has
already quoted major
retailers and are
awaiting purchase
orders

10. Investment
Convertible Debt of $1M
Funding Timeline from August 2014 to November 2014
Current investor is sole shareholder Richard Gelscheit
Use of Proceeds
20% Accounting/IT Systems
40% Inventory/Capacity/Infrastructure
40% Marketing/Sales

11. Bruin Brake Cables Team
Richard Gelscheit – President/Owner
• 30+ years of manufacturing experience
• Speaks multiple languages
• Racing pro, racing the “Bruin” racecar
Jessica Coari – Vice President
• Over 8 years in customer service excellence
• Provides strong administrative skills
• Management and sales experience
Outside Representation
Ben Murphy – BMAGV Sales Rep
Rob Nelson – BMAGV Sales Rep
Jaqueline Black – CPA
Thomas Edgeworth – Transactional Attorney