1. Starting Your LinkedIn® Profile
BRUCE BIXLER

2. ©Bruce Bixler bruce@hobknobery.com
The #1 Professional
Network
Starting Your LinkedIn Profile

3. • LinkedIn is not social media it is a
BUSINESS NETWORKING & Marketing tool
• LinkedIn it is not a Rolodex of contacts it
is a search engine of 364 million profiles
• LinkedIn is not an on-line resume it is your
Digital reputation
©Bruce Bixler bruce@hobknobery.com
Starting Your LinkedIn Profile

4. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

5. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

6. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

7. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

8. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

9. Starting Your LinkedIn Profile
First job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%
©Bruce Bixler bruce@hobknobery.com

10. Starting Your LinkedIn Profile
Incomplete profiles are 40 times less likely to be viewed in key
word searches
Profiles w/o pictures are 14 times less likely to be viewed by
people searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are
100% complete
Change the default URL for your profile to your name and link
to your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49
©Bruce Bixler bruce@hobknobery.com

11. Starting Your LinkedIn Profile
To Build or Not to Build
Background
©Bruce Bixler bruce@hobknobery.com

12. Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler bruce@hobknobery.com

13. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

14. Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler bruce@hobknobery.com

15. Starting Your LinkedIn Profile
To Build or Not to Build
Your Headline
©Bruce Bixler bruce@hobknobery.com

16. Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler bruce@hobknobery.com

17. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

18. Starting Your LinkedIn Profile
Build your profile Summary.
©Bruce Bixler bruce@hobknobery.com
By positioning your LinkedIn Summary as
a resource rather than a resume, you bring
immediate value to your target audience,
you also build an online reputation as the
subject matter expert and begin to create a
lead generating views and requests to
connect and maybe even a job opportunity.

19. Starting Your LinkedIn Profile
• Add descriptions to your LinkedIn Profile Summary
Section
– Summary should start with your email address at top
– Summary paragraph one should be about what you do your
job
– Summary paragraph two should show how you have added
value to a previous employer tell a story (SAR)
– Summary paragraph three how you will solve a companies
problems use a story (SAR)
– Call to action to action.
• Add keywords to your LinkedIn Specialties Section
– Specialties is not a conversational section
– It is a GOOGLE SEO search term location
– All related keywords, separated by a comma
©Bruce Bixler bruce@hobknobery.com

20. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

21. Starting Your LinkedIn Profile
To Build or Not to Build
©Bruce Bixler bruce@hobknobery.com

22. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com
To Build or Not to Build
Use Action
Words
Omit Months

23. Starting Your LinkedIn Profile
Current position IF you are “In Transition”
• Marketing Manager at Marketing Resource
• Marketing Manager at Marketing Consulting
• Marketing Manager at Independent Contractor
• Marketing Manager at Self Employed
• Marketing Manager at Entrepreneur
• Marketing Manager at Marketing manager
• Marketing Mgr & Group Owner at (Group Name)
• Marketing Mgr &Volunteer at Red Cross
• Marketing Mgr & Networking Facilitator at Harper College
• Marketing Mgr & Group Facilitator at Job Search Circle
• Marketing Mgr & Accountability Group Manager at St. Hubert’s

24. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

25. Starting Your LinkedIn Profile
2,068,254 results
©Bruce Bixler bruce@hobknobery.com

26. Starting Your LinkedIn Profile
• Choose 30-45 groups where
your target people or companies
are
Your Specialty –
– 10 to 15 groups
HR – 5 to 10
Largest Groups
Local Groups –
– 10 to 15 groups
Alumni groups

27. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

28. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

29. The Interests section is heavily indexed on all fields. You can
add keywords followed by a comma, that shows your
professional interests, follow it up by including your “signature
block” data or your name (“I’m interested in furthering my
engineering career in management roles. John Smith”). If you
have a common name, your common name will get a little less
common on LinkedIn.
Add your job title (Keywords) in your interests section
Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

30. Starting Your LinkedIn Profile
• By Connections: Expanding your connections is the single
greatest way to maximize the power of LinkedIn’s network that
today stands at over 364 million accounts with two new users
joining EVERY SECOND!
• Add people you know
• Add people you have worked with
• Add people from social media platforms
©Bruce Bixler bruce@hobknobery.com

31. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

32. Questions?
©Bruce Bixler bruce@hobknobery.com
Starting Your LinkedIn Profile
http://www.today.com/video/today/5704188
9#57041889

33. Starting Your LinkedIn Profile
©Bruce Bixler bruce@hobknobery.com

34. THANK YOU
Bruce Bixler
Master Practitioner
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
www.hobknobery.com