How to Create A more Visible LinkedIn profile

BRUCE BIXLER
LinkedIn:
How to Create A more Visible LinkedIn profile
A How To Guide

How to Create A More Visible LinkedIn profile
©Bruce Bixler bruce@hobknobery.com
Add 5 Skills 5%

Questions?
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
11

• Without a LinkedIn presence will you stand out or will you be visible in
search? Per cent of recruiters using LinkedIn 94%
• LinkedIn is a business 2 business digital platform, as well as, a search
engine (fourth largest) for leads, or jobs. 3 million business pages,
• It has become a magnet for sales- people who are learning about the
new social selling instead of cold calling,
• 76% of LinkedIn is used for business to
business and sales, the other
24% is used for job search and recruiting

First (current)job position 20%
Confirm first job position 5%
Describe your current position 5%
Industry and postal code 5%
Second job position 20%
Add 5 Skills 5%
Add your education 25%
Add a picture 5%
Add at least 50 connections 10%

First (current) job position 20%

Incomplete profiles are 40 times less likely to be viewed in
search results.
LinkedIn's first search algorithm is search for profiles that are
100% complete

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
CURRENT job title is the second most important
search area for search terms and skills
You If your profile is the same as your resume you are being redundant!!!
Your LinkedIn profile has to have different and has to have more additional
information than your resume
This will give you two opportunities to give the employer information about
yourself, don’t waste that second opportunity.

Marketing MGR AT Marketing Resource
Marketing Manager AT Marketing Manager Resource
Marketing Manager and Group Owner AT Group Name
Marketing Manager AT Marketing Entrepreneur
Marketing Manager AT Marketing Consultant
Marketing Manager AT Marketing Freelance

Confirm first (current) job position 5%

Questions?
Contact Information
19

LinkedIn has exactly 148 industries inside the platform. Choosing
the right one can sometimes be very difficult.

Describe your first (current) position 5%

• Add at least two positions
– You can have two different positions at
one company
– Two companies and different titles

Questions?
31

• Add all education
– High school
– Junior College
– University

Add continuing education
PMP
Six Sigma Training

Add a picture 5%

Add a Banner

Search terms or skills searches with 50 connections will
result in your profile showing up in ___ % of searches
Search terms or skills searches with 500 connections
will result in your profile showing up in ___ % of
searches
With so many competing for the same diminished number
of jobs, everyone is looking for an edge right now.
40,000,000

The easiest way to increase your visibility is to join 100 groups and
have at least 501 connections.
Group members are part of your network and you are visible to
them .
The only people that can see your profile are your 1st degree,
connections, second degree connections, and group members.

Emphasize the first two sentences of your Summary (About)
section
LinkedIn summaries (About) allow users 2500 characters to to
showcase your skills to visitors of your profile; this summary can
be used as an extension of a user’s 120 character headline,
which is the first thing visitors will see. You will benefit by
optimizing this prominent area of your profile.
When visitors show up on your profile, LinkedIn shows only the
first 300 or so characters of your summary (even less on mobile)
with a “show more” button, which means emphasizing the first two
sentences is key. The exact way users will accomplish this
depends on their overall objectives and preferences.
Place your email address at the beginning of your Summary
(About) section so it is visible to the reader both on the desktop
and more importantly on the mobile app.

69% of all time spent accessing digital
media (the internet) was done on a mobile device.
And on average users spend more than five hours
a day on their smartphone in 2018.
The numbers are even more staggering when you
look at social media sites. In 2018 95% of
Facebook users accessed the platform primarily
from their mobile device. 85% of Twitter users
and 60% of LinkedIn users did the same.

Incomplete profiles are 40 times less likely to be viewed in key word
searches
Profiles w/o pictures are 11 times less likely to be viewed by people
searching on LinkedIn
LinkedIn's first search algorithm is search for profiles that are 100%
complete
Change the default URL for your profile to your name and link to
your profile from other sites and posts
http://www.linkedin.com/pub/bruce-bixler/16/171/493
http:www.linkedin.com/brucebixler49

• Your Headline should include your Unique Value Position
• Your headline is the key for that 3 or 4 second elevator pitch
which is the introduction to your profile.
• Your Headline is the ONLY totally customizable section on your
LinkedIn profile
• You headline shows up in ____actions you take on LinkedIn
• Your complete headline shows up on _______ search

LinkedIn’s algorithm prefers to show people with social proof
behind their work first. Make sure if you want to be seen in
LinkedIn’s search results, it’s definitely in your best interest to
focus on requesting and showing 5 - 10 recommendations.
Please notice that the text in your recommendation section is
about 50% larger than the text anywhere else on your LinkedIn
profile. The difference is even more noticeable when you check out
your profile recommendations on mobile. From a visual standpoint,
by design, people pay closer attention to this part of your profile.

.
Link for power point on Slideshare.
And if you'd like to work with me personally to build your LinkedIn profile you can
find out more about the profile consultations by contacting me by phone 224-
221-9700 or email brucebix49@gmail.com
http://www.hobknobery.com/book-online

Questions?
Contact Information
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THANK YOU
Contact Information
@BruceBixler49
Bruce Bixler

How to Create A more Visible LinkedIn profile

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