The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.

1. Bruce A. Bennett
Career Coach Corner
February 10, 2021 1

2. NTS
Resource for job seekers
Learn, inquire and advance
Support
Network
A group of individuals
Shared industry, position or interest
Informational interview – Chat about role
This is why you network
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3. Bruce A. Bennett
Career Coach Corner
February 10, 2021 3

4. http://www.illinoisworknet.com/

5. Introduction
Media & Marketing Research Career
McHenry County Workforce Volunteer & Contractor
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on last page
Presentation will be available on SlideShare
Workshop is interactive
Q & A Parking lot
Red Arrows

6. Overview
Why use Social Media
Twitter
YouTube
Facebook
LinkedIn
Let's Get Started
Poll Question #1

7. Source

8. Source

9. Source

10. Source

11. Find people and build a network of connections
Locate job opportunities
Employers are looking for/at you*
70% - Employers use social media for screening
69% - Companies search Yahoo, Google & Bing
50% - Candidate has a professional online persona
37% - Others are posting about the candidate
30% - Companies with dedicated social recruiter
24% - A reason not to hire a candidate
Makes it easier to apply to jobs
*2017 Harris Poll on behalf of CareerBuilder

12. Create Username and Password or……

13. OR use Facebook, Twitter, Instagram, LinkedIn…..

14. OR use Facebook, Twitter, Instagram, LinkedIn…..

15. How it used to be done

16. Consistent branding across all platforms
Photo
Identity
Bio, Summary or Mission Statement
Jack of all social media, master of none
Select those that work best for you

17. The hashtag # symbol is a powerful tool
Use it to reach/search a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will have it
appear in their feed
The ampersand @ symbol allows you to reach, market
to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media!

18. Sharing and # Hashtag usage

19. 330 million active users *
500,000,000 tweets posted daily *
280 characters per message
Retweet – forwarding a tweet
Hashtags - words or phrases prefixed with # symbol
#jobs, #Chicago jobs or #Chicago marketing jobs
Find Jobs
Current News
Follow People, Companies & Job Search Experts
How to start using Twitter
http://www.wikihow.com/Use-Twitter Updated: Jul. 16, 2020
Check YouTube for recent videos
* https://www.omnicoreagency.com/twitter-statistics/

20. Explore, search or tweet from the home page

21. Short bio info and tweet activity

23. Retweet

25. Not just music or how to videos
Job search topics
LinkedIn, Twitter, Resumes, Interviews,
etc.
Answers to interview questions, e.g.
John Heaney Tell Me About Yourself
Video Interviews
Bruce Bennett
http://www.youtube.com/watch?v=Z3zWCaRV2p8

27. Filtering allows you to be selective in the video results

28. Find the right video to suit your purpose

29. Intro – does it need one??
Network of contacts
People starting a new job
Company pages
Like companies
Search Jobs
Share professional updates
Do you let your network know you’re searching?
Does your profile pass the “Grandma” test?

30. Click on See More to reveal Jobs

33. Engage a target company by liking, sharing or message

34. Examples of what NOT to post on Facebook!

35. Over 720 million professionals use
LinkedIn to exchange information,
ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
Find Employment Opportunities

37. Your LinkedIn
profile is 12X
more likely to
be viewed if it
has a photo!

38. 1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Activity update reading a book, view webinar
attending a seminar, trade show or conference
6. Use # and @ for better visibility on social media
7. Build your network of connections
8. Recommendations
9. Following target companies
10.Who Viewed Your Profile?

39. Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart and show that YOU are
the expert

40. About Section Composition
Your summary could start with email address on the
very first line
Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
Close with a call to action, “call me if……”

41. LinkedIn auto populates & defines key skills

42. The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed
The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media

43. Enter in a topic to find variations of the theme

44. Discover how many followers a topic has

45. Begin by typing a name
Then click on the person in the list

46. LinkedIn completes the name for you & hyperlinks it

47. Complete typing your comments and click the Post
button to complete the action
The individual receives a notice that you referenced
them in a post

48. Direct
communication
to a company
using
@Brunswick
Type @ symbol
and list is
displayed
Select target from
the list by
clicking on it

49. Direct
communication
to a company
using
@Brunswick
The company
receives notice
that you
referenced them

50. LinkedIn recommends connections & alumni

51. High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

52. LinkedIn mobile makes it easy
to network.
The mobile version has great
tools.

53. You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be
displayed.
2
1

54. Select Personalize invite and
write your invitation to connect.
Limited to 300 spaces.

55. LinkedIn has made it easy to
share your profile with others
at networking events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
1
2

56. 1 You can scan another
person’s code.
2 Add saved code from
gallery.
1
2

57. 1 You can scan another
person’s code.
2 Your code is displayed for
scanning.
3 Share your code via email,
tweet, Facebook, etc.
4 Save Qcode to your phone.
1
2
3
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58. McHenry County Workforce Network
February Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Review, Mock Interview or LinkedIn Critique
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59. LinkedIn for Your Job Search
Monday February 15, 2021 from 1:00pm to 3:00pm
LinkedIn Strategic Guidelines
Wednesday February 17, 2021 from 1:00pm to 3:00pm
Resumes, Cover Letters & Applying Online
Wednesday March 3, 2021 from 1:00pm to 3:00pm
St. Joseph’s Employment Ministry
Resumes, Cover Letters & Applying Online
Thursday March 4, 2021 from 7:00pm to 8:30pm
Guide to a Winning Interview
Monday March 8, 2021 from 1:00pm to 3:00pm
Network To Success Job Club
5 Keys to Impressing a Hiring Manager
Wednesday March 10, 2021 from 1:00pm to 3:00pm

60. Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin
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61. Poll Question #2
Was your job status affected by Covid-19?
Would you share a target company?
Any recent job applications completed?
Anyone have a prescreen or interview?
General questions or comments
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