The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, discover the uses of Twitter, Facebook, YouTube and LinkedIn to find jobs.

1. Using Social Media
in Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
January 24, 2020

2. 2
Introduction & Notes for Session
Introduction
Media & Marketing Research Career
McHenry County Workforce Volunteer & Contractor
Career Coach Corner Blogger, Presenter & Podcaster
General Notes for Today
My contact info is on last page
Presentation is available upon request
Workshop is interactive
Q & A Parking lot
Red Arrows

3. 3
Overview for Session
Overview
Why use Social Media
Twitter
YouTube
Facebook
LinkedIn
Let's Get Started

4. 4
Why use Social Media?
Source

5. 5
Why use Social Media?
Source

6. 6
Why use Social Media?
Source

7. 7
Why use Social Media?
Source

8. 8
Why use Social Media?
Find people and build a network of connections
Locate job opportunities
Employers are looking for/at you*
70% - Employers use social media for screening
69% - Companies search Yahoo, Google & Bing
50% - Candidate has a professional online persona
37% - Others are posting about the candidate
30% - Companies with dedicated social recruiter
24% - A reason not to hire a candidate
Makes it easier to apply to jobs
*2017 Harris Poll on behalf of CareerBuilder

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Why use Social Media?
Create Username and Password or……

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Why use Social Media?
OR use Facebook, Twitter, Instagram, LinkedIn…..

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Why use Social Media?
How it used to be done

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Using Social Media General Guidelines
Consistent branding across all platforms
Photo
Identity
Bio, Summary or Mission Statement
Jack of all social media, master of none
Select those that work best for you

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Hashtags # & Ampersand @ Usage
 The hashtag # symbol is a powerful tool
 Use it to reach/search a larger audience
 Gain more visibility and/or marketing
 Appropriate use is #LinkedInTips
 Those individuals following #LinkedInTips
will have it appear in their feed
 The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
 Both symbols work with other social media!

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Twitter
Sharing and # Hashtag usage

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Twitter
330 million active users *
500,000,000 tweets posted daily *
280 characters per message
Retweet – forwarding a tweet
Hashtags - words or phrases prefixed with # symbol
#jobs, #Chicago jobs or #Chicago marketing jobs
Find Jobs
Current News
Follow People, Companies & Job Search Experts
How to start using Twitter
http://www.wikihow.com/Use-Twitter Updated: Jan. 9, 2020
Check YouTube for recent videos
* https://www.omnicoreagency.com/twitter-statistics/

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Twitter – Home Page
Explore, search or tweet from the home page

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Twitter – Profile Page
Short bio info and tweet activity

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Twitter – Chicago Jobs

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Twitter – Chicago Jobs
Retweet

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Twitter – Chicago Marketing Job

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YouTube
Not just music or how to videos
Job search topics
LinkedIn, Twitter, Resumes, Interviews,
etc.
Answers to interview questions, e.g.
John Heaney Tell Me About Yourself
Video Interviews
Bruce Bennett
http://www.youtube.com/watch?v=Z3zWCaRV2p8

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YouTube

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YouTube
Filtering allows you to be selective in the video results

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YouTube
Find the right video to suit your purpose

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Facebook
Intro – does it need one??
Network of contacts
People starting a new job
Company pages
Like companies
Search Jobs
Share professional updates
Do you let your network know you’re searching?
Does your profile pass the “Grandma” test?

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Facebook
Click on See More to reveal Jobs

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Facebook

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Facebook

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Facebook
Engage a target company by liking, sharing or message

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Facebook
Examples of what NOT to post on Facebook!

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LinkedIn - Why use it?
Over 645 million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
 Norm Galvin at InsightsNow
Find Employment Opportunities

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LinkedIn Profile

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LinkedIn Photo

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LinkedIn Strategic Elements
1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Activity update reading a book, view webinar
attending a seminar, trade show or conference
6. Use # and @ for better visibility on social media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?

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Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
LinkedIn Headline

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About Section Composition
Your summary could start with email address and
contact information on the very first line
Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills)
Paragraph two should show how you have added
value to a previous employer - tell a story (STAR)
Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
Close with a call to action, “call me if……”
LinkedIn Profile Summary

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LinkedIn auto populates & defines key skills
LinkedIn Skills

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Strategic Practice – Hashtags & @
 The hashtag # symbol is a powerful tool
 Use it to reach a larger audience
 Gain more visibility and/or marketing
 Appropriate use is #LinkedInTips
 Those individuals following #LinkedInTips
will have it appear in their feed
 The ampersand @ symbol allows you to reach,
market to or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
 Both symbols work with other social media

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Strategic Practice – Hashtags & @
Enter in a topic to find variations of the theme

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Strategic Practice – Hashtags & @
LinkedIn indicates how many followers a topic has

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Strategic Practice – Hashtags & @
When typing a name, click on the person in the list

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Strategic Practice – Hashtags & @
LinkedIn completes the name for you & hyperlinks it

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Strategic Practice – Hashtags & @
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post

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LinkedIn recommends connections and alumni
Building Your LinkedIn Network

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LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

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LinkedIn Mobile App
LinkedIn mobile makes it easy
to network.
The mobile version has great
tools.

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LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be
displayed.2
1

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LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be
displayed.2
1

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LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to
connect.
Limited to 300 spaces.

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LinkedIn Mobile App Networking Tools
LinkedIn has made it easy to
share your profile with others
at networking events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
1
2

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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Add saved code from
gallery.
4 3
1
2

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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Your code is displayed for
scanning.
3 Share your code via email,
tweet, Facebook, etc.
4 Save Qcode to your phone.
21
4
3

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LinkedIn Mobile App Networking Tools
Fine People on LinkedIn that are
nearby!
1 Go to the Connections page.
2 Touch Blue Symbol
A new screen will be displayed.
1
2

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LinkedIn Mobile App Networking Tools
Fine People on LinkedIn that are
nearby!
1 Add contacts (import).
2 Scan QR Code.
3 Touch Find nearby (OFF).
A new screen will be displayed.
1
2
3

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LinkedIn Mobile App Networking Tools
LinkedIn will display people
who are on the same page
that are near you.

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LinkedIn Mobile App Networking Tools
LinkedIn displays people who
are on the Find Nearby page.

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Upcoming Events

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Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Getting Started with LinkedIn
Webinar Available on MCWN website
LinkedIn for Your Job Search
January 27, 2020 from 9:00am to 12:00pm
Start with a Resume and Finish with an Interview
February 3, 2020 from 9:00am to 12:00pm
Woodstock Public Library
126 W Paddock St, Crystal Lake, IL 60014
Resumes, Cover Letters and Applying Online
Friday February 3, 2020 from 7:00pm – 8:30pm

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Success Stories
Michele N. – Medical
Attended Resume & LinkedIn workshops and gained confidence
Mary M. – Educator
Changed her resume after Resume, CL & ATS workshop and got 9 interviews
Stefanie S. – Pharmacy Technician
Prepared effectively after Winning Interview workshop and was hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
I would like to add your name here!!

60. Feel free to follow up or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: https://www.spreaker.com/show/b-squared-linkedin