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Resumes, Cover Letters
& Applying Online
brought to you by
Bruce A. Bennett
Career Coach Corner
May 10, 2021
2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer & Contractor since 2010
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on last slide
Presentation file available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
Social Media Revolution 2019
3
Outline for Workshop Today
Resume
Different Formats
Components
General Points & Mistakes
Fine Tuning Your Resume
Cover Letters
Standard Format
Comparative Style
Applying On-line
Applicant Tracking Systems (ATS)
Identify specific ATS vendors
4
Goals for Workshop
Goals
Identify core elements of resume and cover letter
Restate job responsibilities into STARs
Use of Job Boards and Employer ATS
Know Thyself – Personal Intelligence
5
Resources Available On-line
http://www.illinoisworknet.com/
6
Resources Available On-line
Online Safety Tips for Job Seekers
7
Resources Available On-line
8
Not all Resumes are Created Equal
Paradigm for job search changed radically
Seven seconds - really??
One resume does not work
Customize resumes to fit job posting
Keywords from description must be in
resume
Detail work experience history by dates
Self Awareness
9
Not all Resumes are Created Equal
What do you want?
Identify five job titles
Determine target companies
Research what skills are needed for those jobs
Create a spreadsheet with 3 columns
List your skills
Discover which skills are required
Ascertain any shortfalls
Decide on how to address issue
Education?
Training?
Catherine Breet Byers suggests 3 simple steps
10
Resume Formats
Chronological
Details work experience history by dates
Functional
Highlights skills and expertise
Blended
Combo of the two
Infographic
Graphic, colorful, & creative
Plain Text
11
Resume Formats
Chronological Resume Format
Skills Resume Format
Infographic format
Plain Text Format
Plain Text Format File
12
Resume Components
Contact information
Name
Address (printed vs. digital)
Phone number (only 1)
Email
LinkedIn URL
Career or Professional Summary
Elevator speech scripted out
Skills, Keywords or Buzzwords and phrases
relevant to industry & skills
Avoid clichés
13
Resume Components
Work Experience
Company
Job Title
Dates (Month/Year)
Description about company and/or URL
Achievements, not duties or responsibilities
Previous performance appraisals helpful
More bullets for current position
STARs or CARs
Situation or Task, Action and Results
Circumstance, Action and Results
14
Resume Components
Quantify or Recognize experience
Maintained accounting records for AR and AP
Managed 1,000+ AR & AP accounts working
directly with the CFO
Answered the phone
Resolved customer issues through inbound calling
system, averaging 60 calls a day
Sold computers and printers to customers
Practiced consultative sales techniques to provide
customers with their hardware & software needs
Managed and supervised 10 staff members
Coached and developed 22 direct reports into
supervisory role positions
15
Resume Components
Use the right action verb to make a difference
Bloom's Taxonomy Action Verbs
16
Resume Components
Accomplishments
Education
College, Seminars, Workshops, Special training
Military Experience
Rank, Duties, Responsibilities, Relevant Experiences
Technical or Computer Skills
Community Activities
Volunteer Experience
17
General Points
White space
Applying on line, stick around to the end
Two pages maximum
Font type consistency is important
Printed white paper 20#
Recruiter Relates Resume Tips
John Marty Offers More Resume Advice
18
Typical Resume Mistakes
Typos
Objective
References available upon request
ABC’s of references
Providing a Home and Cell phone number
25+ years of experience
Putting a 3 page resume on 2 pages
Distracting formats and/or fonts
Overused stale
Responsible for….
Duties include
19
Fine Tune Your Resume
Chrome extension - Grammarly
20
Fine Tune Your Resume
Microsoft addin - Grammarly
21
Fine Tune Your Resume
These websites help refine your resume
Match your key skills with job description
Empower you to get past ATS robots
www.jobscan.co
https://theprofessional.me
https://skillsyncer.com/
https://cultivatedculture.com/resume-
scanner/
This is How Job Scan Works
22
JobScan.co
 www.jobscan.co - Five scans per month
23
JobScan.co
24
JobScan.co
25
JobScan.co
26
JobScan.co
27
JobScan.co
28
JobScan.co
29
JobScan.co
An upgraded JobScan version does exist
30
JobScan.co
31
JobScan.co
32
theprofessional.me
33
theprofessional.me
34
theprofessional.me
35
theprofessional.me
36
theprofessional.me
37
SkillSyncer
38
SkillSyncer
39
SkillSyncer
40
SkillSyncer
41
SkillSyncer
42
SkillSyncer
43
Cultivated Culture
44
Cultivated Culture
45
Cultivated Culture
46
Cultivated Culture
47
Cover Letters
To Include or Not to Include
48
Cover Letters
Donna Salvi, Avid Careerist, Talks Cover Letters
49
Cover Letters
A recent Ladders article stressed several
changes in hiring practices post Covid-19
Recruiters say if you don’t do this, you may as
well not apply for the job
Survey by TopResume revealed these findings
A cover letter is more likely to be read - 48%
Candidate’s thank you note is more significant - 68%
Employment gaps no longer have red flag - 87%
50
Cover Letters
What function does it serve?
Introduce yourself to the recruiter
State your interest in the position
Relate why you are a good fit
How to write a cover letter by ZipJob
51
Cover Letters
Provides additional means of communication
Gaps in employment
Why Company or position interests you
Relevant experience or industry knowledge
Bullet points to highlight skills
No more than a few paragraphs
4 Sentence Cover Letter by Andrew LaCivita
Pain Letter by Liz Ryan
Traditional format
Comparative format
52
Traditional Cover Letter Example
Header information matches resume
53
Traditional Cover Letter Example
Bullets and closing statement
54
Traditional Cover Letter Example
55
Comparative Cover Letter Example
Comparative Cover Letter
56
Applicant Tracking Systems - ATS
57
What is an ATS?
Majority of major companies use an ATS for HR
Human Resource Information System (HRIS)
Software that enables the electronic handling of
HR documentation
Cradle to grave capability
Tracks hiring compliance for company
Taking the human out of Human Resources
58
How Does an ATS Work
Parses your resume into the system
Scans resumes to qualify candidates
Matches keywords in job description
Performs data mining and collecting
Ranks candidates by resumes & responses
Can manage many tasks
Identify top candidates/Reject unqualified
Send applicant emails
Schedule interviews
Onboarding process
Tracks reviews, promotions, terminations
59
ATS Pitfalls
Many ATS cannot read a PDF, unless
specifically directed to submit a PDF, submit doc
Word Doc not Docx format
Resume templates
Cannot read tables or multiple columns
Cannot read wording in header & footer
Misspelled words are not recognized
60
ATS Pitfalls
Single column format
Avoid lines and borders
Avoid underline usage
Left justification
Serif fonts are not accurately read
Times New Roman
Sans Serif fonts are better
Arial, Helvetica, Futura, Gotham, Circular,
Franklin Gothic, Tahoma, Verdana, etc.
Size does matter - 11 or 12 pt font is better
Margins of 1” preferred, .75” at the maximum
61
ATS Resume Friendly Tips
Use standard terminology for section titles
Work Experience not Career Achievements
Education not Professional Training
Keyword matches found in job description
Name document for relevant position
BruceBennettManager.doc, not resume.doc
Use full name instead of acronym
Interactive Opinion Network, not ION
62
Applicant Tracking Systems
63
Applicant Tracking Systems
64
McHenry County Employer ATS
65
McHenry County Employer ATS
66
McHenry County Employer ATS
67
McHenry County Employer ATS
68
McHenry County Employer ATS
69
McHenry County Employer ATS
70
McHenry County Employer ATS
71
McHenry County Employer ATS
72
Upload Your Resume On-line
Glassdoor - https://www.glassdoor.com/index.htm
Indeed - https://www.indeed.com/
ZipRecruiter - https://www.ziprecruiter.com
Careerbuilder - https://www.careerbuilder.com
Monster - https://www.monster.com
Dice - https://www.dice.com/
Mashable - http://jobs.mashable.com/
Slideshare - https://www.slideshare.net/
JobServe - https://www.jobserve.com
O*NET Online - https://www.onetonline.org/
Stella - https://www.stella.ai/welcome
University Career Centers
73
Find Jobs On-line
See Previous Slide
Corporate Website
Facebook
Twitter
LinkedIn
And many, many others!
Ladders.com
Nexxt.com
Resume-now.com
74
Wordle.net
A visual representation of your industry or career
75
Video & Blog Links
Catherine Breet Byers
http://www.youtube.com/watch?v=-8od1iolitg&feature=related
Kimberly Bishop - Recruiter Give Resume Tips
https://www.youtube.com/watch?v=IpQaLX343Js
Socialnomics
https://www.youtube.com/watch?v=N4znQDyz038
ATS Do’s and Don’ts
https://www.resumetoreferral.com/ats-resumes/
Pain Letters
https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-
letters-in-your-job-search/#310855967b44
76
Success Stories
Michele N. – Medical
Attended Resume & LinkedIn workshops and gained confidence
Rick P. – Sales
Attended workshops and one on one LinkedIn Critique
Liz F. – Graphics Designer
Attended workshops, incorporated concepts and was hired
Terri A. – Accounting Professional
Attended webinars and negotiated her position
Val M. – Retail Supply Chain
Incorporated my recommendations from workshops & 1 on 1
I want to add your name to the list!!
77
McHenry County Workforce Network
May Calendar of Events & Services
McHenry County Workforce Network
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
30-45 minute sessions
Dean Eitel
May 3 & 17
10:00 - 12:00
Email: deitel@depaul.edu
Resume Critique
30-45 minute sessions
Kathy Hayhurst
May 14
8:30 - 11:30
Email: mcwnkmh@gmail.com
78
Upcoming Webinar Events
Network to Success Job Club
Savings Fitness
Wednesday May 12, 2021 at 1:00pm to 3:00pm
Guide to a Winning Interview
Monday April 17, 2021 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Wednesday May 19, 2021 at 1:00pm to 3:00pm
LinkedIn Strategic Guidelines
Monday May 24, 2021 at 1:00pm to 3:00pm
Network to Success Job Club
Revitalizing a Stalled Job Search
Wednesday June 9, 2021 at 1:00pm to 3:00pm
Questions?
Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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Resumes, Cover Letters and Applying Online

  • 1. Resumes, Cover Letters & Applying Online brought to you by Bruce A. Bennett Career Coach Corner May 10, 2021
  • 2. 2 Introduction & Notes for Workshop Introduction MCWN Volunteer & Contractor since 2010 Career Coach Corner Blogger, Podcaster & Presenter General Notes for Today My contact info is on last slide Presentation file available on SlideShare Workshop is interactive, Q/A & Parking lot Red Arrows Social Media Revolution 2019
  • 3. 3 Outline for Workshop Today Resume Different Formats Components General Points & Mistakes Fine Tuning Your Resume Cover Letters Standard Format Comparative Style Applying On-line Applicant Tracking Systems (ATS) Identify specific ATS vendors
  • 4. 4 Goals for Workshop Goals Identify core elements of resume and cover letter Restate job responsibilities into STARs Use of Job Boards and Employer ATS Know Thyself – Personal Intelligence
  • 6. 6 Resources Available On-line Online Safety Tips for Job Seekers
  • 8. 8 Not all Resumes are Created Equal Paradigm for job search changed radically Seven seconds - really?? One resume does not work Customize resumes to fit job posting Keywords from description must be in resume Detail work experience history by dates Self Awareness
  • 9. 9 Not all Resumes are Created Equal What do you want? Identify five job titles Determine target companies Research what skills are needed for those jobs Create a spreadsheet with 3 columns List your skills Discover which skills are required Ascertain any shortfalls Decide on how to address issue Education? Training? Catherine Breet Byers suggests 3 simple steps
  • 10. 10 Resume Formats Chronological Details work experience history by dates Functional Highlights skills and expertise Blended Combo of the two Infographic Graphic, colorful, & creative Plain Text
  • 11. 11 Resume Formats Chronological Resume Format Skills Resume Format Infographic format Plain Text Format Plain Text Format File
  • 12. 12 Resume Components Contact information Name Address (printed vs. digital) Phone number (only 1) Email LinkedIn URL Career or Professional Summary Elevator speech scripted out Skills, Keywords or Buzzwords and phrases relevant to industry & skills Avoid clichés
  • 13. 13 Resume Components Work Experience Company Job Title Dates (Month/Year) Description about company and/or URL Achievements, not duties or responsibilities Previous performance appraisals helpful More bullets for current position STARs or CARs Situation or Task, Action and Results Circumstance, Action and Results
  • 14. 14 Resume Components Quantify or Recognize experience Maintained accounting records for AR and AP Managed 1,000+ AR & AP accounts working directly with the CFO Answered the phone Resolved customer issues through inbound calling system, averaging 60 calls a day Sold computers and printers to customers Practiced consultative sales techniques to provide customers with their hardware & software needs Managed and supervised 10 staff members Coached and developed 22 direct reports into supervisory role positions
  • 15. 15 Resume Components Use the right action verb to make a difference Bloom's Taxonomy Action Verbs
  • 16. 16 Resume Components Accomplishments Education College, Seminars, Workshops, Special training Military Experience Rank, Duties, Responsibilities, Relevant Experiences Technical or Computer Skills Community Activities Volunteer Experience
  • 17. 17 General Points White space Applying on line, stick around to the end Two pages maximum Font type consistency is important Printed white paper 20# Recruiter Relates Resume Tips John Marty Offers More Resume Advice
  • 18. 18 Typical Resume Mistakes Typos Objective References available upon request ABC’s of references Providing a Home and Cell phone number 25+ years of experience Putting a 3 page resume on 2 pages Distracting formats and/or fonts Overused stale Responsible for…. Duties include
  • 19. 19 Fine Tune Your Resume Chrome extension - Grammarly
  • 20. 20 Fine Tune Your Resume Microsoft addin - Grammarly
  • 21. 21 Fine Tune Your Resume These websites help refine your resume Match your key skills with job description Empower you to get past ATS robots www.jobscan.co https://theprofessional.me https://skillsyncer.com/ https://cultivatedculture.com/resume- scanner/ This is How Job Scan Works
  • 22. 22 JobScan.co  www.jobscan.co - Five scans per month
  • 29. 29 JobScan.co An upgraded JobScan version does exist
  • 47. 47 Cover Letters To Include or Not to Include
  • 48. 48 Cover Letters Donna Salvi, Avid Careerist, Talks Cover Letters
  • 49. 49 Cover Letters A recent Ladders article stressed several changes in hiring practices post Covid-19 Recruiters say if you don’t do this, you may as well not apply for the job Survey by TopResume revealed these findings A cover letter is more likely to be read - 48% Candidate’s thank you note is more significant - 68% Employment gaps no longer have red flag - 87%
  • 50. 50 Cover Letters What function does it serve? Introduce yourself to the recruiter State your interest in the position Relate why you are a good fit How to write a cover letter by ZipJob
  • 51. 51 Cover Letters Provides additional means of communication Gaps in employment Why Company or position interests you Relevant experience or industry knowledge Bullet points to highlight skills No more than a few paragraphs 4 Sentence Cover Letter by Andrew LaCivita Pain Letter by Liz Ryan Traditional format Comparative format
  • 52. 52 Traditional Cover Letter Example Header information matches resume
  • 53. 53 Traditional Cover Letter Example Bullets and closing statement
  • 55. 55 Comparative Cover Letter Example Comparative Cover Letter
  • 57. 57 What is an ATS? Majority of major companies use an ATS for HR Human Resource Information System (HRIS) Software that enables the electronic handling of HR documentation Cradle to grave capability Tracks hiring compliance for company Taking the human out of Human Resources
  • 58. 58 How Does an ATS Work Parses your resume into the system Scans resumes to qualify candidates Matches keywords in job description Performs data mining and collecting Ranks candidates by resumes & responses Can manage many tasks Identify top candidates/Reject unqualified Send applicant emails Schedule interviews Onboarding process Tracks reviews, promotions, terminations
  • 59. 59 ATS Pitfalls Many ATS cannot read a PDF, unless specifically directed to submit a PDF, submit doc Word Doc not Docx format Resume templates Cannot read tables or multiple columns Cannot read wording in header & footer Misspelled words are not recognized
  • 60. 60 ATS Pitfalls Single column format Avoid lines and borders Avoid underline usage Left justification Serif fonts are not accurately read Times New Roman Sans Serif fonts are better Arial, Helvetica, Futura, Gotham, Circular, Franklin Gothic, Tahoma, Verdana, etc. Size does matter - 11 or 12 pt font is better Margins of 1” preferred, .75” at the maximum
  • 61. 61 ATS Resume Friendly Tips Use standard terminology for section titles Work Experience not Career Achievements Education not Professional Training Keyword matches found in job description Name document for relevant position BruceBennettManager.doc, not resume.doc Use full name instead of acronym Interactive Opinion Network, not ION
  • 72. 72 Upload Your Resume On-line Glassdoor - https://www.glassdoor.com/index.htm Indeed - https://www.indeed.com/ ZipRecruiter - https://www.ziprecruiter.com Careerbuilder - https://www.careerbuilder.com Monster - https://www.monster.com Dice - https://www.dice.com/ Mashable - http://jobs.mashable.com/ Slideshare - https://www.slideshare.net/ JobServe - https://www.jobserve.com O*NET Online - https://www.onetonline.org/ Stella - https://www.stella.ai/welcome University Career Centers
  • 73. 73 Find Jobs On-line See Previous Slide Corporate Website Facebook Twitter LinkedIn And many, many others! Ladders.com Nexxt.com Resume-now.com
  • 74. 74 Wordle.net A visual representation of your industry or career
  • 75. 75 Video & Blog Links Catherine Breet Byers http://www.youtube.com/watch?v=-8od1iolitg&feature=related Kimberly Bishop - Recruiter Give Resume Tips https://www.youtube.com/watch?v=IpQaLX343Js Socialnomics https://www.youtube.com/watch?v=N4znQDyz038 ATS Do’s and Don’ts https://www.resumetoreferral.com/ats-resumes/ Pain Letters https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain- letters-in-your-job-search/#310855967b44
  • 76. 76 Success Stories Michele N. – Medical Attended Resume & LinkedIn workshops and gained confidence Rick P. – Sales Attended workshops and one on one LinkedIn Critique Liz F. – Graphics Designer Attended workshops, incorporated concepts and was hired Terri A. – Accounting Professional Attended webinars and negotiated her position Val M. – Retail Supply Chain Incorporated my recommendations from workshops & 1 on 1 I want to add your name to the list!!
  • 77. 77 McHenry County Workforce Network May Calendar of Events & Services McHenry County Workforce Network Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Critique 30-45 minute sessions Dean Eitel May 3 & 17 10:00 - 12:00 Email: deitel@depaul.edu Resume Critique 30-45 minute sessions Kathy Hayhurst May 14 8:30 - 11:30 Email: mcwnkmh@gmail.com
  • 78. 78 Upcoming Webinar Events Network to Success Job Club Savings Fitness Wednesday May 12, 2021 at 1:00pm to 3:00pm Guide to a Winning Interview Monday April 17, 2021 from 1:00pm to 3:00pm LinkedIn for Your Job Search Wednesday May 19, 2021 at 1:00pm to 3:00pm LinkedIn Strategic Guidelines Monday May 24, 2021 at 1:00pm to 3:00pm Network to Success Job Club Revitalizing a Stalled Job Search Wednesday June 9, 2021 at 1:00pm to 3:00pm
  • 79. Questions? Feel free to follow up or connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin