Explore basic LinkedIn navigation with suggested strategic practices for day to day use on LinkedIn.

1. LinkedIn
The Basics
& Strategic Practices
brought to you by
and the
Career Coach Corner

2. 2
LinkedIn - What is it & Why use it?
Over 300 million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual – Interviewer
Research Companies
Find Employment Opportunities
Let's get started

3. 3
LinkedIn Navigation Tabs
Home
Profile
 Edit, Whose Viewed Your Profile
Connections
 Keep in touch, Add Connections, Find Alumni
Jobs
Interests
 Companies, Groups, Pulse, Education
Business Services
 Post a Job, Talent Solutions, Advertise
Upgrade

4. 4
LinkedIn Icons
Located in the Upper right part of the screen
Mail
Flag
Add Connections
Profile Photo
 Sign Out, Account: Basic - Upgrade, Job
Posting, Company Page, Language,
Privacy & Settings, Help Center

5. 5
LinkedIn Home Page

6. 6
LinkedIn Home Page

7. 7
Photo, Headline, Contact Info & URL

8. 8
Photo, Headline, Contact Info & URL
Passport or facial photo
Any digital image can be cropped
Avoid unemployed, “next big opportunity”, etc.
In job search – list volunteer work or efforts

9. 9
Summary and Specialties
Add descriptions to your LinkedIn Profile Summary
Section
Summary should start with your email address and
contact Information at the top
Summary paragraph one should be about what you do,
your job title, and description and use keywords
Summary paragraph two should show how you have
added value to a previous employer tell a story (SAR)
Keywords
Summary paragraph three tell how you will solve a
companies problems use a story (SAR) Keywords
Add keywords to your LinkedIn Summary Section

10. 10
Experience Previous Positions

11. 11
Experience Previous Positions
• Job Listing
Hands on development of online, email, and text-
based marketing strategies and campaigns to
achieve planned organic growth, client retention,
and cross sales goals.
Working with the line of business managers,
evolve the overall content of firstmidwest.com to
ensure that it is dynamic, constantly updated, and
consistent with other communications.
Create and execute a strategic plan to expand the
Bank's email marketing capabilities and
effectiveness.
Help define social media strategy to meet the
bank's objectives. Execute on that strategy over
time.
Optimize page design using A-B testing.
Plan for internal advertising rotation to ensure
optimization of ad space within our site.
Assist in the development of online advertising to
promote brand and product/service awareness
and drive traffic to our website.
Provide guidance to agency recommendations on
search engine marketing.
Serves as a thought leader for the bank in the
online marketing space by researching and
analyzing relevant market trends and makes
recommendations to executive management.
• Your Profile
Led development of online, email, and text-based
marketing strategies and campaigns to achieve
planned organic growth, client retention, and cross
sales goals.
Working with the line of business managers, evolve
the overall content of firstmidwest.com to ensure
that it is dynamic, constantly updated, and
consistent with other communications.
Created and executed a strategic plan to expand the
company’s email marketing capabilities and
effectiveness.
Helped define social media strategy to meet the
company’s objectives. Execute on that strategy
over time.
Optimized page design using A-B testing.
Planed for internal advertising rotation to ensure
optimization of ad space within our site.
Assisted in the development of online advertising to
promote brand and product/service awareness and
drive traffic to our website.
Provided guidance to agency recommendations on
search engine marketing.
Served as a thought leader for the company in the
online marketing space by researching and
analyzing relevant market trends and makes
recommendations to executive management

12. 12
Optimize Previous Position Experience

13. 13
LinkedIn Connections – Keep in Touch

14. 14
LinkedIn Jobs

15. 15
LinkedIn Interests - Companies

16. 16
LinkedIn Interests - Groups

17. 17
LinkedIn Interests - Pulse

18. 18
LinkedIn Interests - Education

19. 19
LinkedIn Strategic Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary and specialties section
4. Utilize Skills section and other key words
5. Group – discussions & participation
6. Build you network
7. Activity updates
8. Jobs – create search agent & review searches
9. Companies – follow targets for changes
10. Who's Viewed Your Profile?

20. Questions?
Feel free to follow up later or
connect with me on LinkedIn!
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Helping Your Career Search Blossom