This document provides examples of event and experiential marketing projects Bolt Marketing Group has executed for various brands. It describes services like developing event strategies, designing graphics and signage, providing event staff, managing logistics, and reporting. Examples include creating an interactive iPad app and street decals for NW Natural, running a touring trailer for Eastbay, staffing events for Subaru, sampling products for UrgentRx and Sun Tropics, operating retail for Nike events, rebranding efforts for Blunck & Walhood, and in-store sampling for Jeni's Splendid Ice Creams. The document shows how Bolt helps connect brands to people through experiential marketing.

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Event & Experiential Marketing

2. Through Experiences
We Connect Your Brand With People

3. 70%
84%say event & experiential marketing is
important or critical
to their organization
Event & experiential marketing budgets grew by last year
Data from EventTrack, 2013
of consumers leave events & experiences
with a more positive impression of the
brand, company, or product showcased
Event Marketing Works
7.8%

4. Bolt can develop an event marketing strategy and activation
plan, design and produce your event display and signage,
hire your event staff, plan your event schedule,
manage the event logistics, and provide
post-event reporting and photo/video assets
from the field.
Whether you are in need of a brand, want to
rebrand, are ready to refresh your brand
strategy, or want to produce content that
highlights your brand, Bolt can help.
Execute turn-key events locally,
regionally, or nationally with a
branded, custom fabricated vehicle
that includes customized displays
and interactive technologies.
Give your customers a brand-rich
experience inside your store or event
space with custom-built, affordable
seating, point-of-sale (POS) stations,
product displays, signage and more.
We take great pride in providing our clients with brand
ambassadors and event managers that are trained to
embody your brand, effectively communicate the brand
message, and execute events flawlessly.
Event
&
Campaign Graphic D
esign
Man
agement & Brand
ing
&Fabrication
Staffing
Installations
VehicleDesign
Event
CustomRetail
We CreateExperiences

5. NW Natural
NW Natural
hired Bolt to develop
activation strategies
that would improve
brand engagement
at their sponsored
events. We have
provided a variety
of services, from
the development of
an interactive iPad
app, to designing
and producing street
decals for outdoor
home shows, to
designing expo booths
and print graphics.
Bolt has helped
improve NW Natural’s
return on investment
(ROI) for their
sponsored events by
employing creative and
effective experiential
marketing tactics and
reporting consumer
metrics back to them
following each event.

6. Eastbay
The Eastbay “Where
Athletes Are” Tour executed
events across the nation for
two and a half years. The 53
foot trailer’s custom interactive
retail experience was a big draw
at events and left consumers
with a great impression of
Eastbay. The Tour delivered
the coolest products, the latest
technology, and experienced
and athletic brand ambassadors
to assist consumers with
product questions. The on-
site experience began with a
registration process where
consumer information was
collected. The consumer had
the opportunity to register with
Facebook and post a photo of
the Eastbay Trailer to their page.
After registration, the consumer
entered one of two photo booths
where their photo was taken
and their user-generated brand
content was posted live to their
Facebook page.

7. Subaru
When Subaru needs
event staff to execute their
regional events, Bolt is
who they call. Our reliable
brand ambassadors
and event managers
are trained to speak the
Subaru language and
execute flawlessly for the
brand. Our event staff
has helped introduce the
brand new Crosstrek and
other models to Subaru’s
devoted customer base at
mountain and surf events.

8. UrgentRx
Bolt was tasked
with making a
connection between
UrgentRx and
its athletic, on-
the-go consumer
base. Set-up with
a branded event
kit and product
samples at local
running events, our
UrgentRx-trained
brand ambassadors
introduced the new
products to targeted
consumers during
this summer-long
campaign.

9. Crocs
Implementing custom retail
displays and seating was one way
Crocs decided to boost their in-
store branding. Bolt designed and
produced custom, affordable seating
and provided the logistical support to
ensure the seats arrived in time for
all of their new store openings. Crocs
custom retail seating evolved from
square to cylindrical and changed
colors to align with their stores’
interior design.

10. Nike Cross Nationals
Beginning in 2010, Bolt became
the retail partner for Eastbay at their
sponsored Nike Cross Nationals series
of races. We coordinate and execute
the Nike retail operations at these
regional and national cross country
races. Detailed and diligent event
planning is at the crux of this event
series. With events across the nation,
there are logistical challenges that
require attention to detail to ensure
successful execution at each event.

11. Sun Tropics
One of the best ways
to introduce a new product
is to sample it. That’s what
Bolt did for Sun Tropics, a
natural juice brand making
its debut into the Portland,
OR market. But we didn’t
just set up a table and hand
out 1-oz samples. Instead, we
helped Sun Tropics create
an affordable, branded
event setup that included a
tropical backdrop, umbrella,
and tablecloth.

12. Nike Football
The Nike Football
Tour brought SPARQ
testing and training
programs to high
school athletes in
football hotbeds
across the nation.
Traveling in custom,
branded marketing
vehicles, our Nike
brand ambassadors
evaluated, compared,
and assessed athletes
with the SPARQ
rating system.
Our staff made
connections with high
school athletes that
last to this day, and
helped weave Nike
into the fabric of the
football culture in
those communities.

13. Blunck & Walhood, LLC
Every so often,
brands need a little
pep put back in
their step. Blunck
& Walhood came
to Bolt with that in
mind. We started
by creating a new
logo design, then
we revamped
their website, and
designed and placed
a series of ads to
get their updated
brand out in the
market. The designs
and strategies were
fine-tuned with
Blunck & Walhood
at each phase of the
process, and they
have begun to see
the results of having
a refreshed brand.

14. Jeni’s Splendid Ice Creams
Bolt’s brand
ambassador team
introduced consumers
to a variety of new
flavors for Jeni’s
Splendid Ice Creams
through in-store
sampling efforts at
local grocery stores
in the Northwest. Our
brand ambassadors
were trained to share
the rich history of the
ice cream brand as
consumers enjoyed
samples. In-store
sampling often results
in direct sales, and we
did just that for Jeni’s
Splendid Ice Creams.