1. SER
Intern
Report
Out
August
10,
2016
Brooke
Blann
SDL:
Jonathan
Baugh
2. August
10,
2016
2
Agenda
About
Me/Summer
Experiences
Loca9on
Overview
Cri9cal
Experiences
Key
Project(s)
Takeaways/Feedback
3. August
10,
2016
3
About Me
Brooke
Blann
• University
of
San
Diego:
Business
Marke@ng
• I
am
from
Wyoming
and
went
to
Ranch
Camp
• I
started
skiing
when
I
was
2
years
old
• I
studied
abroad
in
Madrid
for
a
semester
Category
4. August
10,
2016
4
Summer Fun
Sailing
Trip
to
Two
Harbors,
Catalina
Paddle
Boarding
&
Surfing
Pepsi
MLB
All
Star
Summer
Concert
Series
Nashville,
Tennessee
5. August
10,
2016
5
Location Overview
San
Diego
Facility:
Small
Format
Central
Territory
7
Sales
Reps
&
1
SDL
6. August
10,
2016
6
Critical Experiences
Route
Ride
with
Small
vs
Large
Format
PSR
• Account
Resets
• Space
Maximiza9on
• Op9mized
Schema9c
1
Day
with
Reset
• Order
Quality
• Rela9onship
Building
• Selling
displays
and
product
Route
Ride
with
Bulk
Truck
• Dispatching
Coordina9on
• Amount
of
Cases
and
Time
per
Stop
• Break
and
Out
of
Date
Product
Day
with
Merchandiser
• Product
Merchandising
• Display
building
• Product
rota9on
2
3
4
Cri9cal
Experience
Learnings
7. August
10,
2016
7
Intern Projects
• BoPom
20%
• Membership
Upgrades
• White
Space
Accounts
Key
Projects
• Selling
Displays,
Racks,
and
Coolers
• Resets
and
Merchandising
• Account
Audits
&
Sales
Routes
Addi@onal
Projects
8. August
10,
2016
8
Project Overview
1. Sold
in
12
Coolers
2. Sold
in
5
Membership
Upgrades
3. Sold
in
7
White
Space
Accounts
4. Sold
in
12
Account
Resets
5. Sold
in
6
Racks
6. Sold
in
4
Displays
7. Sold
in
12
Flash
Deals
9. August
10,
2016
9
Big Wins – Bottom 20%
• Tavern
Road
Valero
– Route
815:
Jason
Verbracken
– Sold
in
Starbucks
Cooler
– U@lized
space
available
on
island
counter
• Ace
Liquor
Store
– Route
808:
Francisco
Ibarra
– Sold
in
a
2-‐Door
Pepsi
Cooler
– +38.5%
in
Volume
10. August
10,
2016
10
Big Wins – Membership Upgrades
• Kings
Market
– Route
812:
Jay
Norton
– Upgrade
Silver
to
Gold
– +316.1%
in
Volume
• Cherokee
Market
– Route
811:
Lonnie
Capitano
– Upgraded
from
Silver
to
Gold
– Gained
4
shelves
and
a
Starbucks
cooler
11. August
10,
2016
11
Big Wins – White Space
• Vine
Ripe
– Route
814:
Trent
Gibson
– MVP
Pricing
– Ordered
47
cases
on
ini@al
order
• North
Park
Produce
– Route
814:
Trent
Gibson
– MVP
Pricing
– Ordered
32
cases
on
ini@al
order
• Falcon
Market
– Route
811:
Lonnie
Capitano
– MVP
Pricing
– Ordered
25
cases
on
ini@al
order
ê
12. August
10,
2016
12
Findings
1. Op@mized
Schema@c
for
Memberships
2. Third
Party
Vendors
3. Gain
a
Rela@onship
with
the
Account
4. Clear
Communica@on
between
Sales
Rep,
SDL,
Intern
and
Reset
Team
13. August
10,
2016
13
Takeaways/Feedback
Key
Takeaways
1. Rela@onship
Building
2. Account
Management
3. Communica@on
Feedback
1. Visual
Aids
for
Displays
2. Technology
3. Group
Intern
Project
