2. Online Persona
I am an avid consumer, producer and sharer of most things in the
online sphere. I am interested in all forms of media and harbour a
particularly pronounced passion for advertising and other business
related creative fields.
Professionally, I aspire to be the best in my field and cannot wait to get
to work in advertising as a creative strategist or copywriter. I have
always had a passion for wordplay and lateral thinking is something
that I believe I excel in.
I aim to give people who take time to visit my blog or follow my
Twitter/Instagram an enjoyable and informative spread of media
and interesting articles.
I have attempted to achieve this persona through appropriately
aligned posts to my Blog, Twitter, Instagram and Facebook.
3. Professional ID
Positioning Statement:
“I, Brodie, aspire to inspire people to be more creative in their lives, particularly students
and young professionals in the world of advertising who lack a bit of excitement.”
Value Proposition:
“My level of knowledge and online expertise coupled with my discerning eye gives me the
distinct advantage of only sharing the greatest content the online world has to offer.”
Brand Story:
My name is Brodie Higgins and I am a 23 year old man currently living, working and
studying in Melbourne, Australia. I completed a thoroughly underwhelming Bachelor of
Arts from The University of Melbourne before discovering my passion in advertising
which I am now pursuing. I am not a little let than halfway through my Masters of
Advertising at RMIT. I am an avid prosumer of many different forms of online content
and spend much time sifting through the web for gems of information.