2. AVAYA Foundation
AVAYA is a business in the Telecommunication industry. It was
founded in 2000 that specializes in enterprise network, telephony, and
call center technology.
3. AVAYA SWOT
Strong Partnerships
Leading Sales
Mismatch of solution offerings
Channel conflicts
Buyers unaware of offerings
UC market interest
Strong Partnerships
Plans to speed market interest
Recognized leader
Requirement to closely
partner with potential
collaboration
Strong collaboration of
different mediums
Other companies work
independently
IBM major competition
4. Campaign Goals
• Avaya's mission is to provide the world with the best communication
solutions that help enable businesses with excel.
• Avaya believes in customer values, accountability, diversity, innovation, and
velocity all to provide to their consumers to ensure they receive the best
results from Avaya.
• Gain more wide spread recognition from businesses.
• Spread awareness of all solution offerings & products available to businesses.
Unifying Business
6. Campaign Ideas
• Using online components like Twitter,
Facebook, Blogger, & Digg to inform the
business community about new product &
services that AVAYA offers.
• Using these components would remind
companies that AVAYA is more than just a
telecommunication business.
7. Campaign Ideas
• Offering specials & trials for business to
take a ‘test run’ to unifying their business &
the way their company operates.
8. Other Mediums
• UsingYouTube as a place to
post situations & examples
where AVAYA’s services can
be used & help a company.
• PostYouTube videos on Like
pages for Facebook,Twitter,
& Blogger.
9. Budget
• Using Social Media to spread awareness of
brand & to kick off a campaign is fairly
cheap.
• Cost of Labor for hiring employees to keep
up of Social Networking websites.
10. Evaluating Campaign
• Using Google Analytics to keep track of
website traffic.
• YouTube keeps track of how many times a
video is watched.
• Facebook track how many people ‘Like’ the
AVAYA Page.
• Twitter keeps track of the news worthiness
of the companies names & services
