1. Meet mckinney Nick Bridgers Brittany McKinney Brent Schneider

2. Company History Charles “Chick” McKinney founded McKinney & Silver in 1969 in Raleigh, known today as McKinney His first campaign was the introduction of MasterCard in the mid-Atlantic Said "I don't mind being off the wall as long as we're not off the mark” One of the first three agencies to pioneer Connection Planning Logo The red square became a symbol of “reinvention.” The center means “making extraordinary things happen for our clients & their customers & our people.” Therefore, the logo means “making extraordinary things happen through reinvention.”

3. Company Today Headquartered in Durham, NC Privately held company Currently 160 employees Every shareholder is active in the business Does as much charitable work as possible Company believes that “no matter how good things are, there has to be a better way” Operates using 5 values Listen Provoke Love Simplify Believe

4. Key Executives Chairman of the Board and CEO: Brad Brinegar President: Jeff Jones CFO: Tim Jones COO: Joni Madison CCO: Jonathan Crude

5. Common Job Titles at McKinney Media Planner Art Director Copywriter Production Coordinator Account Executive

6. Services Conversation and connection planning Brand Identity Systems and Logo Designing Retail and Media Conversation Television, Print, and Radio Advertising

7. Well Known Clients Nike Audi Gold’s Gym Longhorn Polaris Sony Virgin Mobil Nationwide Sherwin Williams Coldwell Banker Travelocity

8. Best Known For Travelocity Roaming Gnome Can buy the “Floating Gnome” http://mckinney.com/#/work/type,17/item,164/ “Ask Sherwin-Williams” Nationwide Vanishing Deductible http://mckinney.com/#/work/item,296/client,49/ Above the Influence Ads

9. Strengths Works to build the best relationship with their clients by reinventing and participating in conversation Constantly looking for new and better ways of doing things, for the company and their clients Leader in strategic and creative integration

10. Awards Has won 20 EFFIEs (AMA’s recognition for success) Ranks 6 out of over 139 winning agencies in the EFFIE Awards One of the top ten most EFFIE winning agencies for the past 8 years Audi Attention Commercial about an Audi A3 that disappeared and looking for information regarding whereabouts http://mckinney.com/#/work/type,13/item,82/ Won a variety of awards for this work 2006 EFFIE Award AAAA Award for Account Planning in 2006 Best Interactive Work of the Last 20 Years in 2006 by Creativity AdWeek Best Interactive Campaign in 2005 Wall Street Journal Best TV Spots in 2005 Many others Commercial done for Audi in 2004 http://mckinney.com/#/work/client,22/item,83/ Campaign was the winner of International Advertising Award in 2004 Best Spot of the month in ADWEEK in April 2004 Marketing Sherpa- Viral Hall of Fame 2008 Inductee Snowglobe Boy e-card http://mckinney.com/#/work/type,8/item,144/ Has also won multiple MIXX, Cannes, and Webby’s awards

11. Differentiation McKinney invests twice the industry average into strategic and analytic resources Always striving to improve because they feel like they can ALWAYS do better Operates using 5 values Listen Provoke Love Simplify Believe Design their facilities to represent their creativity http://mckinney.com/#/company/culture/our-space/item,324/filter,121/ Do charitable and Pro Bono work Above the Influence

12. Ad Examples Travelocity Gnome http://mckinney.com/#/work/item,264/client,19,22,29/ Commercial done for Audi in 2004 http://mckinney.com/#/work/client,22/item,83/ Campaign was the winner of International Advertising Award in 2004 Best Spot of the month in ADWEEK in April 2004 Nike Store Window http://mckinney.com/#/work/type,17/item,221/

13. Recent Work in 2010 Sherwin Williams new Color Chips Campaign http://mckinney.com/#/work/item,315/client,43/ Coldwell Banker http://mckinney.com/#/work/item,313/ Myoplex

14. Recent News 8/26/10: Andrew Delbridge, Chief Strategy Officer, was named chairman of the 4S’s Strategy Committee which is responsible for programming the Inaugural Jay Chiat Strategy Festival in October 8/23/2010: Interactive Advertising Bureau announced McKinney is a finalist for the 6th Annual MIXX Awards 8/23/2010: Graphis Design Annual 2011 Features the best international photography, illustration and graphic design of the year McKinney was awarded Gold for a campaign with Big Boss Brewery. 7/6/2010: Jonathan Crude (CCO) will judge 2010 MIXX Awards 6/14/2010: Travelocity Romaing Gnome was named one of the top 10 online mascots Mashable Recognizes Travelocity Gnome as #5 out of 10 which was started by McKinney in 2004 6/7/2010: Walker Teele is promoted to VP, Group Account Director

15. Blog http://fivewords.mckinney.com/

16. Works Cited http://mckinney.com/ http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=815305 http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-082310 http://mashable.com/2010/06/07/best-mascots/#view-as-one-page http://fivewords.mckinney.com/ http://www.linkedin.com/companies/mckinney