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Ghoulishly Green - Avocados from Mexico Campaign

•
•
B
Brittany Hall

Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

TechnologieWeiterbildung und Persönlichkeitsentwicklung
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Goals ➡ Increase Social Awareness of Avocados From Mexico and drive awareness to the Ghoulishly Green Halloween Contest ➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement ➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts
Strategy ➡ Leverage network of IZEA Tweeters and Bloggers to send out customized messages surrounding Avocados From Mexico ➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same ➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!
Sponsored Blogs
➡ Total Mentions: ‣ “Avocados” + “Halloween” increased by 30% ‣ “Avocados from Mexico” + “Halloween” increased by 32% ➡ Total Impressions: over 3.7million ➡ Follower Increases: ‣ Facebook: 31% ‣ Pinterest: 100% ‣ Twitter: double monthly organic follower gain ➡ Total Social Interactions: about 2,000 ‣ Combines total clicks, blog comments, as well as Facebook, Twitter and Pinterest shares Blog Results
Blog Snapshots
Blog Snapshots
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Comments
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Ghoulishly Green - Avocados from Mexico Campaign

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Ghoulishly Green - Avocados from Mexico Campaign

  • 1.
  • 2. Goals ➡ Increase Social Awareness of Avocados From Mexico and drive awareness to the Ghoulishly Green Halloween Contest ➡ Encourage both bloggers and their readers to create dedicated pin boards, driving social engagement ➡ Increase Brand Awareness of Avocados From Mexico’s website, Facebook, Twitter and Pinterest accounts
  • 3. Strategy ➡ Leverage network of IZEA Tweeters and Bloggers to send out customized messages surrounding Avocados From Mexico ➡ Leverage a collection of influencers to participate in the Ghoulishly Green contest, and encourage their readers to do the same ➡ Have Foodie Bloggers showcase recipes that align Avocados From Mexico with the Halloween season; as a perfect addition to any Halloween party!
  • 5. ➡ Total Mentions: ‣ “Avocados” + “Halloween” increased by 30% ‣ “Avocados from Mexico” + “Halloween” increased by 32% ➡ Total Impressions: over 3.7million ➡ Follower Increases: ‣ Facebook: 31% ‣ Pinterest: 100% ‣ Twitter: double monthly organic follower gain ➡ Total Social Interactions: about 2,000 ‣ Combines total clicks, blog comments, as well as Facebook, Twitter and Pinterest shares Blog Results