1. BRITT YASMIN HOMEWOOD
50 Evans Street Sans Souci NSW 2219 M: 0488 427 508 E: byhome10@hotmail.com
PROFESSIONAL SUMMARY
Accomplished business leader with over eight years of management, sales, account management, strategy,
product development, delivery and operational experience within the retail, sport and hospitality
industries. Proven ability in increasing company productivity, reducing staff turnover, and increasing
customer base.
RELEVANT SKILLS
♦ Effective Leader Organised/Deadlines Oriented
♦ Staff Training/Development Personnel Management
♦ Strong Written & Verbal Communicator Recruitment
♦ Conflict Resolution Contract Management
♦ Human Resources Management Marketing and Advertising
♦ Budgeting and Finance Flexible Thinker
♦ Results Oriented Ability to Handle Pressure
♦ High Level of Integrity Physically Strong and Agile
OTHER SKILLS
♦ Account Management New Product Implementation
♦ Sales Event Management
♦ Merchandising Logistics Management
♦ Customer Service Project Management
WORK HISTORY
January 2011 – October 2014 Blades - General Manager
Blades is an Australian owned sporting company who manufactures and distributes products ranging
from football boots and footwear through to licensed apparel and accessories. All research and design is
coordinated within Australia with manufacture taking place in various countries. Head Office is based in
Sydney which also acts as the hub for warehousing and distribution. The brand is best known for the
design and manufacture of official on and off field apparel for Wests Tigers, Parramatta Eels and
Cronulla Sharks in the NRL and North Melbourne in the AFL.
Responsibilities
♦ Sponsorship negotiations with clubs/athletes in Australia and the UK
♦ Maximisation of business opportunities with club sponsors and members
♦ Manage all aspects of daily business within Australia
♦ Appoint, manage and train all staff and agents nationally
♦ Appoint, manage and develop international distributors
♦ Oversea freight procedures nationally & internationally
♦ Manage major accounts at head office level
♦ Brand marketing / sales maximisation

2. ♦ Contract negotiations /writing and implementation
♦ Writing of press releases and presentations/speeches for all staff
♦ New product co-ordination and implementation / Production Management
♦ Setting and implementing budgets / full management reporting
♦ Research and acquire new brands for distribution
♦ Tender preparation and presentation
Achievements
♦ Negotiated Major sponsorship deals with Cronulla Sharks, Parramatta Eels, Touch Football
Australia, Castleford Tigers, Gloucester Rugby and a number of high profile athletes.
♦ Negotiated distribution agreement with Mogo (international mouth guard manufacturer)
♦ Appointed distributors in the UK, USA, Canada and South Africa
♦ Developed and implemented ecommerce and social media platforms
♦ Designed and developed protection range (headgear/shoulder guards)
♦ Increased depth of ranging with major retail chains in Australia
2009 – January 2011 Blades - National Sales and Marketing Manager
Responsibilities
♦ Manage 13 staff and 4 agents
♦ Training preparation and implementation
♦ Manage major accounts at head office level / sales
♦ Brand marketing
♦ Full management reporting, budgeting and staff management
Achievements
♦ Surpassed all set budgets
♦ Increased brand marketing
♦ Increased ranging of product in Southern States
♦ Designed/ project managed and coordinated to relocation of head office and warehouse
2007 – January 2009 Blades - Account Manager
Responsibilities
♦ Manage existing customer base / responsible for an area from Sydney through to the QLD border
♦ Increase customer base
♦ Conduction of product training across all accounts
♦ In store merchandising
Achievements
♦ Increased revenue over 300%
♦ Expanded customer base by 20% in region
January 2006 – December 2006 Skynet Worldwide Express – Account Manager
Skynet Worldwide Express is a freight company specializing in International freight.
Responsibilities
♦ Obtaining New Business / responsible for Sydney Region
♦ Managing an existing customer database

3. ♦ Customer Service
Achievements
♦ Offered Customer Service Manager position after twelve months
♦ Surpassed all quarterly budgets set
♦ Continually exceeded expectations of management
♦ Working with Operations Manager formulated new international rate cards
January 2005 – December 2005 Crew Clothing – Manager Marlow
Boutique clothing store in the UK. Customer base is the boating community.
Responsibilities
♦ Full management reporting
♦ Rosters
♦ Finance
♦ Merchandising
♦ Customer Service
Achievements
♦ Surpassed all quarterly budgets
♦ Awarded company merchandising award for front window display on five occasions
January 2004 – December 2004 Various Schools in the UK - Secondary Teacher
Taught at a variety of Schools in the UK over a period of two years, the predominant subjects taught
were PDHPE, Science and Mathematics.
Responsibilities
♦ Classroom Management
♦ Lesson Planning
♦ Planning and Implementation of out of school hours activities
Achievements
♦ Offered repeat placements at all schools after initial relief placements.
October 2000 – December 2003 Department of Education and Training
Teaching of students across Sydney, students aged from 5 years to 18 years. Predominant subject taught
PDHPE.
January 2000 – December 2003 Paul’s Warehouse
Sports retailer encompassing 18 stores. Duties included design and project management of two stores
and a warehouse, rosters, finances, merchandising, stock ordering, staff training and customer service.
January 1998 – December 1999 Wingham Hotel
A popular country hotel with a restaurant, function room, bar and accommodation facilities.
Responsibilities included stock ordering, function planning, rosters, finances, bookings.

4. January 1998 – December 1999 Greater Taree City Council – Pool Lifeguard
Included working at three pools, including Wingham, Taree and Cundletown. Responsibilities included
stock ordering, bookings, lifeguard duties and chemical monitoring.
EDUCATIONAL BACKGROUND
2000 Graduate Diploma in Education Secondary
University of Technology Sydney
1994 - 1997 Bachelor of Human Movement Science –
Majors in Management Marketing and Sport Science
Southern Cross University Lismore
1988 – 1993 Wingham High School
Higher School Certificate
INTERESTS
♦ Golf
♦ Swimming
♦ Tennis
♦ Formula One
♦ NRL, AFL and Rugby Union
♦ Action Sports
♦ Going to the beach
♦ Staying fit and healthy
♦ Assisting in the running of the family beef cattle property
REFEREES
Available on request