The concept of 'local search' is more important (and talked about) than ever - mobile first, entity first and voice search are changing how people search and what results they're served. In this talk, Claire covers the changing search landscape and details 10 key tactics for local SEO success, and 5 that you really shouldn't be using. Ever.

16. https://mobilemoxie.com/blog/

19. results

60. https://developers.google.com/search/docs/data-types/review#review-snippets
https://gatherup.com/blog/understanding-google-guidelines-review-snippets-vs-critic-reviews/