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WE’RE LIVING IN A
REPUTATION ECONOMYWHY SHOULD YOU CARE?
Maarten Schäfer

Author - Keynote speaker

Founder CoolBrandsPeople
Anouk Pappers

Brand Anthropologist

Founder CoolBrandsPeople
maarten@coolbrandspeople.comanouk@coolbrandspeople.com
WE’RE LIVING IN A REPUTATION ECONOMY
1. GET PERSONAL
I WANT TO TRAVEL
THE WORLD…
MEET PEOPLE…
DISCOVER
CULTURES
2. START WITH THE WHY
START WITH THE WHY
3. SOCIAL PROOF
SOCIAL PROOF
4. USE YOUR
ONLINE REPUTATION
AS YOUR WINGMAN
USE YOUR ONLINE REPUTATION AS YOUR WINGMAN
5. FOCUS ON
WHERE YOU WANT TO BE
ONLINE POSITIONING
6. BE RELEVANT
BE RELEVANT
7. MIND THE GAP
MIND THE GAP
8. BULLSHIT DETECTOR
THE BULLSHIT DETECTOR
9. USE STORYTELLING
LEFT TELLING LEF RIGHT
10. SOCIAL SEEDING
DIGITAL NEIGHBOURHOODS
THREE STEPS TO
HAPPINESS
THREE STEPS TO HAPPINESS
D.I.Y.COMPETITIVE REPUTATION . COM
TEXT
Maarten Schäfer

Author - Keynote speaker

Founder CoolBrandsPeople
Anouk Pappers

Brand Anthropologist

Founder CoolBrandsPeople
maarten@coolbrandspeople.comanouk@coolbrandspeople.com

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Thriving in a reputation economy. The relevance of your online brand