The event planning industry is rapidly changing and staying on top of current trends is more important than ever to be successful. Creating more memorable experiences and more engaging event design are also top event industry trends we see at Brilliant Transportation.

1. Top 2016 Tips & Trends for
Experiential Event Planners

2. The event planning industry is rapidly
changing and staying on top of current trends is
more important than ever.
Creating memorable experiences and
engaging event design are industry trends
we see at
Brilliant Transportation.

3. Experiential Event Transportation Design
& Production, as discussed in one of our previous
blogs, also becomes a focus point for 2016.
Make your event memorable and avoid disasters such as the
recent Shuttlegate episode at the Golden Globes awards in
LA.
So let's jump in and discuss what trends you need to
watch out for to stay ahead of the curve.

4. VS
1. Event Venue

5. Picking the perfect venue for your special event seems
like an easy task, but be aware that there are
numerous other specs to consider besides size and
location.
Bizzabo's recent article "38 Amazing Corporate Event
venues in North America" shows a huge variety of
locations to choose from.

6. Be it a rooftop with amazing skyline views of a metropolis like
NY or a historic place like the Biltmore Estate in Ashville, keep
in mind that the venue will set the tone for your guests,
so make sure that it reflects the feel of your event.

7. 2. Engagement

8. More and more Top Event Pros start to replace the word
"event" with "experiential."
Creating a memorable experience for your attendees is
crucial to a successful event.
A comprehensive strategy to not only engage with your audience
during an event but also before and after, will become the industry
standard in 2016.

9. Creating a lasting emotional connection between
the event and your attendees is crucial to increase
brand awareness as well as loyalty and
future purchases.
A recent study showed that 92% of attendees "would be open
to receiving a personalized email offer from a brand following
an event."

10. 3. Event Design

11. Social mediais everywhere- and this makes all your
event guests potential promoters of your
event!
You can count on an extra viral boost- especially for
product launches and brand-centric events- if your merchandise is
seamlessly incorporated into your
event design.

12. “We are now being asked to really create experiences
that are photo- and social-media-worthy for posting,“
says Brian Worley of YourBash in a recent interview.
Unique venues capturing the event theme
will keep your
guests intrigued.
Skip the boring ballroom or conference center and
surprise your attendees with
something special!

13. 4. Digital Swag Bags

14. More events switch to digital goody bags- either
exclusively or complimentary to physical gift bags.
What are the upsides?
Besides being environmentally friendly, it will
surprise your guests and make
your event stand out.
In addition, virtual gifts connect your attendees
with your brand.

15. 5. Virtual Reality

16. VR immerses users in a 360- degree view of a complete different
world and enables them to interact with and manipulate it.
Experience is a major factor why guests attend an event in
the first place. So in order to keep your event engaging and
memorable, we highly recommend being open to this
new technology and making it part of
your next event.

17. In our recent post "How to Successfully Engage Your Event
Attendees" we mentioned how top event planners
have used our Brilliant Vans to successfully unveil new
products for their clients while en route to and from the event.
Showing off your product through VR
would surely make you stand out from
your competition!

18. Please download our free ebook "9 Reasons Why Event
Transportation Can Be a Nightmare (and how to fix it)".
Enjoy and feel free to share!