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How ToHow To
Content marketingContent marketing
SOCIAL/ARCAD
PROBLE
M
PROBLE
M
SOCIAL/ARCAD
%
Of B2B
marketers use
content
marketing
SOCIAL/ARCAD
Only 32% of marketers
say they are effectively
executing enough
content
%
SOCIAL/ARCAD
Only 27% say they are
effectively tracking
content utilising
metrics
%
SOCIAL/ARCAD
Understand your audience
Create personas for your target
audience, and identify common
interests, needs and questions at each
stage of their journey. SOCIAL/ARCAD
The most productive companies are nearly 2x more
likely to align content development with both
persona and funnel stage
The most productive companies are nearly 2x more
likely to align content development with both
persona and funnel stage
SOCIAL/ARCAD
Create something that
excites them
Based on your
knowledge of
personas, create and
disturbed content
that's tailored to
particular suppliers
SOCIAL/ARCAD
Between 60-70% of B2B content goes unused. The
most cited reasons are that the topic is irrelevant to
the buyer audience
Between 60-70% of B2B content goes unused. The
most cited reasons are that the topic is irrelevant to
the buyer audience
SOCIAL/ARCAD
Master your Channels
B2B customers get information from more sources than ever before.
ent channels and focus in the ones that reach and convert your target
SOCIAL/ARCAD
68% of B2B buyers said the number of sources
used to research and evaluate a purchase
increased last year
68% of B2B buyers said the number of sources
used to research and evaluate a purchase
increased last year
SOCIAL/ARCAD
Sales Enabled
s for sharing new buyer-centric content, assessing conte
SOCIAL/ARCAD
The most effective companies are 14% more likely
to align content marketing efforts with sales
mythology
The most effective companies are 14% more likely
to align content marketing efforts with sales
mythology
SOCIAL/ARCAD
Sales enablement
Work with sales to establish a process for sharing new buyer-centric content,
assessing content needs, and evaluating performance
SOCIAL/ARCAD
Content is at the centre of marketing success.
OCIAL/ARCADE to engage with your customers
Sources:
Content marketing institute
Forrester Research
Aberdeen group
Sirus
Decisions
Kapcast SOCIAL/ARCAD

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Content

  • 1. How ToHow To Content marketingContent marketing SOCIAL/ARCAD
  • 4. Only 32% of marketers say they are effectively executing enough content % SOCIAL/ARCAD
  • 5. Only 27% say they are effectively tracking content utilising metrics % SOCIAL/ARCAD
  • 6. Understand your audience Create personas for your target audience, and identify common interests, needs and questions at each stage of their journey. SOCIAL/ARCAD
  • 7. The most productive companies are nearly 2x more likely to align content development with both persona and funnel stage The most productive companies are nearly 2x more likely to align content development with both persona and funnel stage SOCIAL/ARCAD
  • 8. Create something that excites them Based on your knowledge of personas, create and disturbed content that's tailored to particular suppliers SOCIAL/ARCAD
  • 9. Between 60-70% of B2B content goes unused. The most cited reasons are that the topic is irrelevant to the buyer audience Between 60-70% of B2B content goes unused. The most cited reasons are that the topic is irrelevant to the buyer audience SOCIAL/ARCAD
  • 10. Master your Channels B2B customers get information from more sources than ever before. ent channels and focus in the ones that reach and convert your target SOCIAL/ARCAD
  • 11. 68% of B2B buyers said the number of sources used to research and evaluate a purchase increased last year 68% of B2B buyers said the number of sources used to research and evaluate a purchase increased last year SOCIAL/ARCAD
  • 12. Sales Enabled s for sharing new buyer-centric content, assessing conte SOCIAL/ARCAD
  • 13. The most effective companies are 14% more likely to align content marketing efforts with sales mythology The most effective companies are 14% more likely to align content marketing efforts with sales mythology SOCIAL/ARCAD
  • 14. Sales enablement Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance SOCIAL/ARCAD
  • 15. Content is at the centre of marketing success. OCIAL/ARCADE to engage with your customers Sources: Content marketing institute Forrester Research Aberdeen group Sirus Decisions Kapcast SOCIAL/ARCAD