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Search Engine Optimization –
SEO Crash Course
BY: Bridgett Gutierrez
What is SEO?
Maximizing your website traffic by helping
potential customers find your business
online via. Google, Yahoo, ...
Relevance?
What is your website about?
Choose Relevant Keywords For “ON-
PAGE” SEO
• Titles and Headers
• URL
• Alt Tags o...
Relevance?
Choosing the best keywords –
• Ask your customers
• How did they find you? What did they search?
• Check your c...
Relevance?
Use variations of your keywords to rank for
more long-tail search options.
• Singular vs. plural
• Lawyer Grand...
I have my keywords all over my
website…now what?
Content Marketing – Creating fresh
content on a regular basis to continually drive
people to your website and interact wit...
BLOG
Lives On
Website
Social
Media
Platforms
Email
Subscribers
Forums
Search
Engines
Authority – What happens when search
engines believe your site is important!
• Time spent on your site from
relevant keywo...
Link Building Strategies
• Directory listings
• Partnerships and organizations
• Blogs with rich anchor text
• Social shar...
Helpful Tools To Manage Your
Listings
• MOZ LOCAL
• YEXT
• Industry Specific
• Google
• Yahoo
• Facebook
• Yellow Pages
• ...
YOUR
LISTINGS…
If you do nothing
else...claim your Google
business listings and
update information!
What did you learn?
RELEVANCE
KEYWORDS
CONTENT
AUTHORITY
LINKS
CONTENT
Thanks for listening…
BY: Bridgett Gutierrez
www.cranium360.com
www.Facebook.com/cranium360
@Cranium360
Sign up for online...
SEO Crash Course
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SEO Crash Course

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Basic overview of SEO and what you need to know when trying to optimize your website for search engines like Google, Yahoo and Bing. Content marketing and link building strategies as well as helpful web tools.

Veröffentlicht in: Marketing
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SEO Crash Course

  1. 1. Search Engine Optimization – SEO Crash Course BY: Bridgett Gutierrez
  2. 2. What is SEO? Maximizing your website traffic by helping potential customers find your business online via. Google, Yahoo, Bing etc. What do search engines look for? • Relevance • Authority
  3. 3. Relevance? What is your website about? Choose Relevant Keywords For “ON- PAGE” SEO • Titles and Headers • URL • Alt Tags on your photos • Descriptions • Site Maps • Copy
  4. 4. Relevance? Choosing the best keywords – • Ask your customers • How did they find you? What did they search? • Check your competition • What keywords are they trying to rank for? • Google keyword tool • Which keywords have high search volume? • Which keywords have low competition? • Do I need to rank locally, regionally or nationally
  5. 5. Relevance? Use variations of your keywords to rank for more long-tail search options. • Singular vs. plural • Lawyer Grand Junction/Lawyers Grand Junction • Alternate word order • Grand Junction Lawyers • Synonyms • Attorneys Grand Junction • Keyword Modifiers • Personal injury lawyer Grand Junction
  6. 6. I have my keywords all over my website…now what?
  7. 7. Content Marketing – Creating fresh content on a regular basis to continually drive people to your website and interact with your customers. • News and information • New products • Project portfolios, examples, case studies • New employees • Job openings • New pages about specific services you want to highlight • New on-site links • New links to other websites • Social media
  8. 8. BLOG Lives On Website Social Media Platforms Email Subscribers Forums Search Engines
  9. 9. Authority – What happens when search engines believe your site is important! • Time spent on your site from relevant keyword searches • Google analytics reports on bounce rate and time spent on site • Quality and number of inbound links
  10. 10. Link Building Strategies • Directory listings • Partnerships and organizations • Blogs with rich anchor text • Social shares • News and media • Advertising
  11. 11. Helpful Tools To Manage Your Listings • MOZ LOCAL • YEXT • Industry Specific • Google • Yahoo • Facebook • Yellow Pages • Twitter • Bing • Yelp Listings That Matter
  12. 12. YOUR LISTINGS… If you do nothing else...claim your Google business listings and update information!
  13. 13. What did you learn? RELEVANCE KEYWORDS CONTENT AUTHORITY LINKS CONTENT
  14. 14. Thanks for listening… BY: Bridgett Gutierrez www.cranium360.com www.Facebook.com/cranium360 @Cranium360 Sign up for online keyword packages at http://www.cranium360.com/sign-up/

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