Basic overview of SEO and what you need to know when trying to optimize your website for search engines like Google, Yahoo and Bing. Content marketing and link building strategies as well as helpful web tools.

1. Search Engine Optimization –
SEO Crash Course
BY: Bridgett Gutierrez

2. What is SEO?
Maximizing your website traffic by helping
potential customers find your business
online via. Google, Yahoo, Bing etc.
What do search engines look for?
• Relevance
• Authority

3. Relevance?
What is your website about?
Choose Relevant Keywords For “ON-
PAGE” SEO
• Titles and Headers
• URL
• Alt Tags on your photos
• Descriptions
• Site Maps
• Copy

4. Relevance?
Choosing the best keywords –
• Ask your customers
• How did they find you? What did they search?
• Check your competition
• What keywords are they trying to rank for?
• Google keyword tool
• Which keywords have high search volume?
• Which keywords have low competition?
• Do I need to rank locally, regionally or nationally

5. Relevance?
Use variations of your keywords to rank for
more long-tail search options.
• Singular vs. plural
• Lawyer Grand Junction/Lawyers Grand Junction
• Alternate word order
• Grand Junction Lawyers
• Synonyms
• Attorneys Grand Junction
• Keyword Modifiers
• Personal injury lawyer Grand Junction

6. I have my keywords all over my
website…now what?

8. Content Marketing – Creating fresh
content on a regular basis to continually drive
people to your website and interact with your
customers.
• News and information
• New products
• Project portfolios, examples, case studies
• New employees
• Job openings
• New pages about specific services you want to
highlight
• New on-site links
• New links to other websites
• Social media

9. BLOG
Lives On
Website
Social
Media
Platforms
Email
Subscribers
Forums
Search
Engines

10. Authority – What happens when search
engines believe your site is important!
• Time spent on your site from
relevant keyword searches
• Google analytics reports on bounce rate and
time spent on site
• Quality and number of inbound links

11. Link Building Strategies
• Directory listings
• Partnerships and organizations
• Blogs with rich anchor text
• Social shares
• News and media
• Advertising

12. Helpful Tools To Manage Your
Listings
• MOZ LOCAL
• YEXT
• Industry Specific
• Google
• Yahoo
• Facebook
• Yellow Pages
• Twitter
• Bing
• Yelp
Listings That Matter

13. YOUR
LISTINGS…
If you do nothing
else...claim your Google
business listings and
update information!

14. What did you learn?
RELEVANCE
KEYWORDS
CONTENT
AUTHORITY
LINKS
CONTENT

15. Thanks for listening…
BY: Bridgett Gutierrez
www.cranium360.com
www.Facebook.com/cranium360
@Cranium360
Sign up for online keyword packages at http://www.cranium360.com/sign-up/