A little about Bridget Hollenback.

1. To get noticed in this day and digital age it would seem necessary to do something outside But, my first idea probably would have gotten me arrested. So, I put this together instead… the box. 845.750.9948 bkhollenback@gmail.com

2. Today’s job market is packed with a multitude of perfectly qualified candidates sitting and waiting for their dream job. I don’t want to wait. Patience has never been my strong point.

3. Who is Bridget Hollenback? Bridget Hollenback is a vanguard in the study of New Media Psychology. She is one of the first people in the country to be awarded a Masters Degree in Media Psychology and Social Change from Fielding Graduate University. Job (Inside Bridget’s head)

4. Hold it. I should actually stop talking about myself in the third person. That is really creepy. Sorry… OK. Moving on…

5. What is Media Psychology? Everyone I meet asks me what Media Psychology is. Media Psychology studies how people produce, share, and consume technology & media. The goal is to understand its impact on both the individual & society as a whole.

6. With the ever increasing degree and evolving nature of social media and new technology, this knowledge becomes key in today’s marketplace. Media Psychology has its base in cognitive, social, and positive psychology. This background has provided me with a strong understanding of how and why people react they way they do.

7. This becomes incredibly useful when thinking about: Innovation, Branding, Digital Media, & Prosocial Change

8. Speaking of Prosocial Change…It’s all about the Story!! One of the most powerful ways to connect with someone is through a narrative or story that resonates with them. Having been an avid reader since childhood, I could have told you this a long time ago. (A younger Bridget coming from the library)

9. But who knew it would form the basis for my thesis? While working on my Master’s thesis last year, I ended up traveling to Africa with a non-profit organization called (I was here)

10. Transmedia Storytelling I combined my love of compelling storytelling with my desire to help this non-profit and devoted my thesis to the creation of a comprehensive Transmedia Storytelling model which can be used by advocacy organizations .

11. Creativity + Relatability = Resonance The goal was to increase engagement and create a more resonating connection with potential donors and supporters through the sharing of compelling narratives. Dispersing these different stories across numerous media platforms allows for a wider audience base and creates the potential for a master narrative which emerges bigger than the sum of its parts.

12. We can’t wait, we have to make it happen. The director of the Face to Face AIDS project was so taken with the model, that he is now pursuing grant money to implement the program. But, I didn’t feel I could wait that long… While in Malawi the first time (I went back again by myself four months later), I met a young man named Aubrey. His story of loss, challenge and difficulty deeply moved me. His intellect was so strong and his desire to learn palpable. I felt passionately that Aubrey needed to go to university and be given the chance to create his own wonderful story. I decided he couldn’t wait for the grant money. (Aubrey)

13. The power of social media So, I decided to apply some elements of my thesis campaign to help Aubrey. (Bridget and Aubrey, January, 2011) In under three months, I was able to launch a new University Scholarship Fund, and raise enough money to send Aubrey to university (he is finishing up his first semester)! Yaaay, Aubrey!

14. A perfect example This seems a perfect example of how impactful the confluence of narrative and media can be. .

15. Life Before Grad School Before I went back to school for my Masters, I was a consultant working with NPR & PBS stations nationwide. I worked with them on improving the content and quality of their websites and helped them understand and utilize web analytics to better qualify performance.

16. Rock and Roll I also worked for many years in the music industry in New York, Boston, and Los Angeles. I spent a lot of time on tour buses, in the backs of limos , on music video sets, and backstage at venues. A lot of time…

17. Hold on. That kind of makes me sound like a groupie, no? No!!! I was actually (stop looking at the picture) the Vice-President of Strategic and Field Marketing at Wind-up Records, and the New York Marketing Director at Virgin Records.

18. Bottom line…I am a branding superhero! I have experience combined with a forward thinking graduate degree. And, in case you can’t tell, I still manage to not take myself too seriously. (Caveat: This isn’t really me.)

19. So? Just out of curiosity… Did you find this a little more compelling than all of the old school, paper resumes your are used to drowning in? I hope so. Perhaps your organization will feature prominently in the next chapter of my story. I look forward to hearing from you. Bridget Hollenback bkhollenback@gmail.com 845.750-9948