Description of Analytics as a value addition in an enterprise and the role of technology in bringing Analytics to fingertips of business managers. BRIDGEi2i provides Business Analytics Solutions to enterprises globally, enabling them to achieve accelerated business impact harnessing the power of data. These analytics services and technology solutions enable business managers to consume more meaningful information from big data, generate actionable insights from complex business problems and make data driven decisions across pan-enterprise processes to create sustainable business impact. More about Bridgei2i at: http://www.bridgei2i.com/about-us.html

1. Simplifying Advanced Analytics to Empower
Business Managers
The Fifth Elephant 2012, Bangalore
27th July, 2012
@ 2012 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

2. I am lucky to be a part of an Analytics Solutions
Company in the era of Big Data

3. Topics we are going to discuss today…
So you can decide when to escape 
• Analytics journey in a business
• Analytics adoption in businesses
• Role of Advanced Analytics Apps

4. What is the link between a HURRICANE and
POP-TARTS?

5. Research conducted by Wal-Mart on
customer buying patterns before a hurricane
OBVIOUS items purchased
Bottled Water Flashlights Generators
Tarps Chainsaw Mop
The SURPRISE item - Strawberry Pop-Tarts.
"They are preserved until you open
them, the whole family can eat them,
and they taste good,"
Dan Phillips, Wal-Mart's VP, Information
Systems division.
Source: CNN

6. The analytics journey
iNFORMATION iNSIGHTS iMPACT
Analytics - The new Mantra of business

7. iNFORMATION is growing
Human generated iNFORMATION Big Data
“Big data” refers to datasets
whose size is beyond the ability of
typical database software tools to
capture, store, manage, and
analyse.” - Mckinsey
people using mobile
Machine generated iNFORMATION
4B phones in 2010
pieces of content shared
30 B on Facebook every month
Network sensor nodes
present across transport,
30 M auto and other sectors
Increasing Diversity and Volume of Data lead to emergence of Big Data and
challenge of how to manage it

8. iNFORMATION is data+
Data is BIG Data is HOT
Total Lifetime Grosses
Worldwide: $110,206,216
Data is valuable if it is leveraged to derive iNSIGHTS

9. iNSIGHTS – what?
Hmmm… I wonder
what iNSIGHTS can
iNFORMATION
provide?
I now know what I I can see more money
I can now personalize
never knew

10. Illustrative iNSIGHTS for a Marketing Manager
WHAT WILL
WHO WILL SHE BUY
BUY? NOW? NEXT?
HOW MUCH?
WHEN HOW
WILL SHE SHOULD I
BUY? HOW REACH HER?
OFTEN? HOW OFTEN?
Helps me take informed decisions

11. The Analytics iMPACT
Maximize Increase
revenue, agility &
margins performance
Mitigate
Reduce cost
risk
Analytics iMPACT needs to measurable & sustainable

12. Illustrative iMPACT for the Marketing Manager
More Customer
More Revenue
from Customer
Add Customer
at a Lower Cost
Competing on analytics

13. Converting iNFORMATION to iNSIGHTS has
potential to deliver significant iMPACT
$300 B potential annual value to US health care
potential annual value to Europe’s public sector
€250 B
administration
potential increase in retailers’ operating margins
60%
possible with big data
Source: Mckinsey

14. Successful analytics adoption has
demonstrated iMPACT
Netflix example
Right Right Better
Movie People Revenue
1999: Revenue $5 M 2006: Revenue $ 1B
At the heart of Netflix's business is a complex analytics engine which is
portrayed as simple tool customers which provides movie recommendation
based on customers' choices and feedback – to optimize both the customer's
taste and Netflix's inventory.
Complex analytics made easy better adoption

15. …but adoption of analytics in business
continues to be a challenge
70% uses analytics for 2 and fewer functions
36
33
17
13
1
None Using for 1 Using for 2 Using for 3 Using 4 above
The 6 areas or functions are Sales, Marketing, Customer service, Product/service pricing,
Product/service delivery and New product/service development
BIG DATA growing prominence, Lack of Analytics will evolve as the “Achilles Heel”
Source: Accenture

16. What enables successful analytics adoption?
People Data Scientists |Business Manager iNFORMATION Access
iNFORMATION: Who can ask the right Internal – integrated access to multiple
questions and get the right iNFORMATION sources
iNSIGHTS: Derive actionable iNSIGHTS Hidden - hidden in the system due
from iNFORMATION unwillingness of stakeholders to share
iMPACT: Effectively implement iNSIGHTS External - purchased from third-party or
to deliver business iMPACT available in public domain
Tools and Techniques Policies
That can help individuals and organizations Policies to data protection - privacy,
to integrate, analyze, visualize, and security, intellectual property, and
consume liability
Test, Solve and Institutionalize Analytics
Source: Mckinsey

17. With growing demand for managers with
analytical skills, the gap in analytics tools need
to be filled quickly
Projected need for 1.5 million additional managers and analysts in
the United States who can ask the right questions and consume
the results of the analysis of Big Data effectively.
Source: Mckinsey
The need is for:
Simple to use app which has ability to perform complex Analytics to enable
business manager derive actionable iNSIGHTS

18. The GAP – Advanced Analytics Apps
PERSONAL COMPUTING & HANDHELD DEVICES
User
Needs Complex Simple
ANALYTICS TOOLS and APPLICATIONS
Data scientist Business managers Business managers
with analytics needs
Robust
Analytics
Tools --- Simple desktop applications
Will business friendly Apps emerge in analytics as tablets did in personal computing?

19. Features of an advanced analytics app
Easy to Affordable Available Actionable
use iNSIGHTS
Fact-based discussions
Data-driven decisions
 Simple, intuitive  Pay per use  Accessible  Embedded predictive
interface  Shared anywhere analytics
 Fast results infrastructure  Sharing &  Machine intelligence
 No learning curve collaboration based decisions
 No deep statistical  Interactive
knowledge needed visualization
Cloud based pre-packaged advanced analytics based solutions

20. Our baby-steps in the journey
Survey Data
High Attrition Group –
1-3 years vintage
VISUALIZE Data
Comment on areas of improvement
ANALYZE Data
Word cloud Theme cloud
Derive INSIGHTS
SHARE Findings
Survey Data
+ = NSIGHTS

21. The Evolution of Analytics will continue
The Evolution
Surviving on
Analytics
The Present
The Science of Survival
COMPETING
on Analytics
The Science of Winning

22. THANK YOU
E-Mail – enquiries@bridgei2i.com
LinkedIn -
http://www.linkedin.com/company/bridgei2i
-analytics-solutions
Facebook – http://tinyurl.com/bridgei2ifb
Twitter - @BRIDGEi2i
Web – www.bridgei2i.com