Spark ideas for your social media strategy and optimize your content to reach your audience in the ever-changing digital landscape. Here are 30 quick tips including social video on Vine and Instagram, analytics reports, optimizing Facebook promotions to the perfect real-time tweet on Twitter, and driving retail to increasing YouTube views.

2. Source: Salesforce.com
Ask your followers questions!
A well-crafted, timely & intriguing
question will generate twice as many
comments as other posts.
1 Content Idea

3. Source: The Social Habit, eMarketer
74% of consumers who message
a brand on Twitter want a
response within an hour - but it
takes the average brand nearly 8
hours to respond.
2 Strategy

4. What to track for a solid overview
of your Twitter performance:
- Average clicks
per link
- # of mentions
- Average # of
favorites
- Average RTs
- Follower growth
3 Analytics

5. Create & nurture an easily
recognizable brand culture to
humanize your brand and help
your followers relate to your
content and feel comfortable
interacting with you.
4 Strategy

6. For each campaign, design a
social post template to help with
consistency and branding, as well as
reduce the number of design hours.
5 Creative

7. On average, tweets less than 100
characters receive 17% higher
engagement – this leaves room
for RTs and comments!
Source: Twitter
6 Twitter

8. Think about your response
guidelines or crisis guidelines.
Real-time customer service is
critical in social media, so respond
to questions, comments & criticism
in an open and friendly way.
7 Customer Service

9. Think about your response
guidelines or crisis guidelines.
Real-time customer service is
critical in social media, so respond
to questions, comments & criticism
in an open and friendly way.
8 Instagram

10. Twitter recognizes any tweet that
begins with a @username as a reply –
your followers won’t see it, only the
person you’re “replying” to!
9 Twitter

11. YouTube10 Instagram
On Instagram, brands receive 58x
more engagement per follower than
Facebook & 120x more engagement
per follower than Twitter.

12. 11 Facebook Strategy
PTAT (People Talking About This) is
the number of people generating
stories about your content during
the past week, including engagement
with individual posts.

13. Running a social campaign?
Create a unique hashtag and several
posts with creative specifically for
your campaign to increase reach and
fan participation.
12 Strategy

14. Planned content is great – but it’s
only half the story.
Some of the best moments come in
real-time, so be ready to adjust your
calendar for unplanned events.
13 Strategy

15. Source: Salesforce.com
Giveaways!
Social posts containing “$ off” receive
55% higher engagement & posts with
the word “coupon” receive 39% higher
engagement.
14 Content Idea

16. No one likes getting blasted with ads
all day long.
Keep your brand in the background
by creating content your audience will
find engaging, useful, and unique.
15 Strategy

17. Source: Salesforce.com
For example, do you sell ice cream?
Follow popular hashtags such as
#summer or #heatwave and send
personalized offers for an ice
cream cone!
16 Content Idea

18. While it’s often best to use your brand’s
fonts & colors, sometimes you have to
deviate to stand out! Just stay
consistent within each campaign so
your fans recognize your content.
17 Creative

19. Source: Salesforce.com
18 Facebook Strategy
Posts less than 40 characters receive
86% higher engagement.
Posts less than 80 characters receive
66% higher engagement.

20. An easy way to create a consistent
look for your social creative is to use
the same filter on all photography.
19 Creative

21. Source: Salesforce.com
On average, “fill in the blank” posts
receive 9 times more comments
than other posts.
20 Content Idea

22. Source: Salesforce.com
Experiment with Pinterest’s rich
product pins, which include details
such as your brand logo, updated
pricing, & availability.
21 Pinterest Strategy

23. Measure your Instagram
engagement by followers, likes,
comments, and responses. Then,
integrate the qualities of your most
successful content into future posts.
22 Instagram

24. 23 YouTube
The more subscribers you have,
the more newsfeeds your videos
will appear in, producing more
views and shares to increase your
content’s virality.

25. On average, tweets less than 100
characters receive 17% higher
engagement – this leaves room
for RTs and comments!
Source: Buffer
24 Twitter

26. Create a content calendar.
You shouldn’t plan everything
(spontaneity is great), but plan as
much as you can! We recommend
finalizing all copy and creative at
least a month in advance.
25 Strategy

27. Transform your new Favorites
tab into a board of brand
high-fives by favoriting all
recommendations, testimonies
& positive tweets from others.
Source: TheNextWeb
26 Twitter

28. Think of each post as a springboard
for conversation.
Here’s how the perfect conversation
track looks:
Original post → fan response → brand
response → fan response or share.
27 Strategy

29. On average, brand tweets receive 30%
higher engagement between 8am -
7pm, including Saturdays & Sundays.
Source: Salesforce.com
28 Twitter

30. Your brand’s voice shouldn’t
change, but your tone should vary
from conversation to conversation.
29 Strategy

31. 78% of engagement with a brand’s
tweets is in the form of retweets.
30 Twitter

32. Call our team to take your social
media strategy to the next level.
(855) 281-4500
www.brickfish.com