Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.

1. SOCIAL STATUS MEDIA CONSULTING
A PROPOSAL FOR MAKE ME CHIC’S SOCIAL
MEDIA SUCCESS
BRIANNA COLEMAN
December 9, 2015

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I. Executive Summary
As a growing company Make Me Chic has the potential to reach substantial social
media success that will allow the company to flourish in all aspects. This proposal, by
Social Status Media, puts in place a plan that will allow the company’s social media
platform to expand the audience base and create stable posting strategies. Make Me Chic
is an online-store, whose goal is to provide their customers with large selections of
fashion merchandise quickly. Because the company is strictly online it is restricted to
those who have heard from friends, the Internet or social media causing social media to
be an imperative part in the company’s business plan. Social media allows MMC to reach
all age groups, push their products, receive feed back from their customers, brand their
company, and attract new customers while keeping the consistent ones. According to the
website your audience is women of all sizes ranging from ages 15-28 that are looking for
affordable, high fashion clothing. MMC faces the challenges of appropriating each post
depending on the social network. Based on scholarly and popular research, this proposal
will examine the current social media campaign of the company and compare it to those
of competing companies and supplying ways to better the campaign. Our new plan is
created on the basis of Make Me Chic optimizing its social media network. By creating a
more consistent post rate, adjusting post based on network and audience, and branding
MMC as a company MMC will surpass their competition due to having an
uncompromising social media presence.

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II. Introduction
My name is Brianna Coleman and I am the executive consultant for Social Status
Media. I graduated from George Washington University’s School of Business with a
Masters in Business management and a minor in marketing. After graduation I interned at
American Apparel head quarters where I learned about the fashion business such as what
colors are for what seasons, when are the busiest times of year, and how long a clothing
item can stay on the rack. While interning there I then received a job offer as an assistant
social media consultant. After submitting my work to Social Status Social Media
Consulting Company I then received a job offer. Social Status Social Media Consulting
Company specializes in fashion and has worked with several fashion companies
including H&M, Forever21, Zara, etc.
The team here at Social Status Media has been tracking MMC’s social media
profiles in addition to the profiles of competing companies. As your current social media
usage is amongst Twitter, Facebook, Pinterest, and Instagram it is important for each
network to appeal to the correct audience. We have been analyzing the diction and
clarity, rhetorical appeals, and frequency of your post. Through analysis it is evident that
Make Me chic has the potential to expand to a larger audience. Creating a social media
platform that reflects the audience of the network it self will allow MMC to have a
greater advantage of expanding over companies that post interchangeably on each
network.
Upon research it is currently evident that Instagram is the major network of
MMC. As the company expands it is imperative that the use of social media expands as
well. Our team has put together a proposal that will guide MMC to properly balance and

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disperse post amongst each network. It is imperative that each individual network is
looked at in terms of their audience in order for anything that is posted to be effective. In
order for the company’s social media platform to be effective they must first establish
their credibility and build strong foundation to attract consumers through post that appeal
to the readers emotional and logically. As mentioned earlier our team has been following
the social media profiles of competing companies. This gives us an idea of what the
fashion industry is doing as a whole and guiding us into conclusions of what works and
what does not. In todays society fashion is constantly changing, new fashions and old
fashions are being brought to the table and being mixed and matched. Fashion is
constantly being influenced by music, gender, season, culture, and art, which is why
social media plays a prominent part in the fashion language. MMC uses these influences
such as celebrity inspirations including music artist, seasonal holidays, designs and
patterns create their fashions and attract their targeted audience. All across social media
you are always seeing the coolest celebrities with the latest fashions. Social media allows
consumers to build trust with a company and creates a company to consumer relationship
resulting in loyalty. Our team has had conversations with researchers Sara Kimberely,
Ying Su, Cho Hira, and Huiju Park, who specialize in the success of fashion industries on
social media and how fashion is spread through ones social circle. Based on the public
information on MMC’s web site and social media our team has found enough
information to understand MMC and their goal. Social Status Media is proposing a
campaign that will optimize Make Me Chic’s social media based on research that is
ingeniously applied to adjust the current campaign.

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Make Me Chic is a growing on-line fashion website that is becoming more prevalent
in the fashion world. Make Me Chic’s core audience is women between the ages of 15-
28. MMC caters to woman of all sizes from small to 3x, which automatically expands
their audience. Generally women ages 15-28 do not have a large income meaning
MMC’s purpose of supplying affordable fashionable clothes relates to their audience. The
purpose of MMC is altered to their targeted audience with potential to expand their
audience.

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III. Case for Employing
Social Media is a key role in the fashion industry in terms of marketing. As fashion is
influenced by all different cultures, all different types of people are attracted to different
kinds of fashion. Through social media fashion companies are able to reach a wide
variety of audiences, brand their companies, and build a strong following. Social media
allows ideas and merchandise to spread quickly, strong customer to company
relationship, and receive feed back, which ultimately results in customer loyalty.
The fashion industry in some way or another targets all age groups. On social media
two majorly targeted audiences are teenagers and those between the ages of 20-40,
mainly because those are the age group of active users on social media. Journalist Huiju
Park and Hiro Cho agree that, “Discussions about brands, designers, and retailers make
the online community as an information center by creating strong word of mouth effect.
Consumers suggest detailed style coordination and product review by posting their
opinions in the community forum. Through this communication companies are able to
expand their business and audiences. Because we live in a ”now” generation, social
media allows on the go people to stay connected to all fashion brands. Domenico Dolce,
co-founder of Italian luxury fashion house Dolce & Gabbana says, “The Internet allows
us to constantly update our consumers and to express our point of view” (Gonzalez).
Social Media has become a prominent aspect in company branding today. In today’s
world it is no longer enough to just have a website, fashion brands must go where the
customers are (Gonzales). On websites such as Twitter, Facebook, and Instagram fashion
information is quickly accessible and allows customers to engage immediately. As a
social media profile is created with no cost and has a huge impact on business it is

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imperative for a fashion company to use. Customers are constantly sharing the fashion
items they enjoy by liking, retweeting, reposting, and sharing post. By sharing these
items the fashion company is then gaining free advertisement. In addition as the
company’s following grows so will their free advertisement.
The largest impact that social media has on a business is the conversation that is
created between companies and consumers. Through these conversations communities
are formed making information spread even more quickly. Companies depend on their
consumers to back their product up. According to Forrester Research “only 6 percent of
US consumers credit advertising with any truth content Rather, people seem to rely on
other information sources, such as product reviews and ratings by peers. In Europe, more
than half of consumers checked product reviews before purchasing electronics online,
and approximately 30 percent made a purchasing decision based on online ratings” (Park
and Cho). In connection to MMC this means that the purchases they receive rely heavily
on the reviews of their customers through social media specifically likes, shares, tagging,
retweeting and comments.

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IV. Competitive Research Overview
As fashion changes and grows, the fashion industry is becoming more competitive
and several companies are offering similar products, which proposes the question: “Why
should I get it from here instead of another place?” Customers often base their decisions
on their experience as well as the experiences projected by others in addition to price and
reliability. Social media has become an important path of communication between
consumer and company. With almost every fashion company on line there is a lot of
traffic being created when every one is retweeting a different company. The question then
becomes “ What makes your company stand out?”
Make Me Chic has several competitors based on their target audience, however one
major competitors American Apparel and Forever21. American Apparel and Forever21
are worldwide known companies that have a large followings online and in-stores.
Because MMC is an only online store, they are automatically put at a disadvantage when
compared to stores similar to American Apparel and Forever21, who have both in-store
and online stores. On a smaller scale Make Me Chic competes with stores such as H&M,
Charlotte Rousse, and Body Central.
American Apparel
American Apparel is one of the largest American clothing manufacturer, designer,
distributor, marketer and retailer in North America. Similar to MMC, American Apparel
is based in Los Angeles, California. American Apparel has a core audience of millennial
and tweens. This in addition to the two companies targeting a portion of the same
audiences (women 15-28) makes them direct competitors. American Apparel has a larger
audience than MMC, appealing to women and men of all ages as well as dogs. Known for

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manufacturing their clothes personally, American Apparel promotes the moral of making
clothing for all people (men, women, boys, girls, babies, and even dogs). The goal of
American Apparel on Social Media is to focus on building general awareness and
desirability, and leverages social media sales and promotions to drive online sales.
On the topic of fashion in social media, Patrick Riley, VP of IT at American Apparel,
says, “is an essential platform to articulate brand awareness, New styles, company values,
community relationships, events and collaborations are all supported by the social media
structure.”
American Apparel on Social Media
As of November 2015 AA has acquired 1.6 million likes on Facebook, 1.5 million
Instagram followers, 566,000 followers on Twitter, a significant fan base on Tumblr, with
342,000 followers, and Pinterest, which receives 240,000 monthly viewers, giving them a
strong social media presence. American Apparel is constantly changing the fashion
conversations on social media. By posting several fashion inspiring photos, interacting
with customers, responding to comment and request, offering exclusives sales, and
staying up to date on the latest fashions, AA has changed fashion on social media. AA
has formed a campaign that is very subtle and does not vividly compete with other
companies. AA customers are encouraged to post picture on their profiles and hash tag
them “AASelfies” and tag @americanapparel to have a chance to be posted on AA’s
profile. This gives customers a chance to show off their style and how AA influences it as
well as becoming a valuable brand advocate. As AA is a world-wide company their post
appeal to people all over the world. In their photo shoots every race, nationality, and
country are represented and specified. The targeted audiences are then targeted directly

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because there are different fashions with in each sub-group of the targeted audience. In
addition customers are give insight into fashion in other places.
American Apparel has a campaign that does not segregate, making all feel
welcomed. In an article in the Huffington Post Luling wrote, ”American Apparel ads
often feature nontraditional models, including a 62-year-old woman, transgender
individuals, a Hasidic Jew and actual farmers.” They have been known to run campaigns
that “break boarders.” In addition to diversity, American Apparel also includes, slight
nudity, LBGTQ support, and body honoring in their campaign.
Period Power Campaign
In 2013 American Apparel revealed a graphic tee named
“period power.” For any company causing uproar is the goal in order
to draw attention to the company- to get people to talk about what is
going on. This shirt caused a huge social media storm. During and
Interview with Vice, after being asked, “What do you think of the
media storm you’ve started, Petra Collins, the designer, responded,
“It's really awesome. I’m not surprised. It's exactly what I
wanted because it totally proves my point that we're so shocked
and appalled at something that's such a natural state -- and it's
funny that out of all the images everywhere, all of the sexually violent images, or
disgustingly derogatory images, this is something that’s so, so shocking
apparently. The graphic on my shirt is a line drawing, too. It's not even a full-on
image” (Luling). ;
Overall this shows that AA does not play it safe. By taking these chances they

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continue to expand their audience. Positive or negative, all conversation about any
company is good for the company. As long as American Apparels name remains in the
conversation customers will always be looking for more. The campaign also promotes
their morals of giving their customers confidence – to help them understand that their
body is beautifully made. This provides customers with confidence beyond the idea of
just a wardrobe.
Forever 21
Forever 21 is an American chain of fashion retailers with head quarters in Los
Angeles, California. According to Adrienne Tennant, an analyst at Wedbush Morgan
Securities, and Andrea Chang of the Los Angeles Times, Forever 21 is known for its
trendy offerings and its economical pricing. With clothing, accessories, and beauty
products for women, men, and girls, Forever 21 also targets some of the core audience of
both MMC and AA. In a wider spread Forever 21’s audience is women and men between
the ages of 13 and 30, who are looking for constantly changing affordable fashions.
Forever 21 on Social Media
Forever 21 has 8.7 million Instagram followers, 2.15 million Twitter followers,
12.1 million likes of Facebook along with a YouTube page and Pinterest. They base their
campaign on quick moving fashions, customer interaction (receiving feed back, contest,
etc.), sales, and consumer first campaign. AA is very careful about the organization and
scheduling of social media activity. This specifically stands out because one problem
MMC has is adjusting the organization of a post to fit the appropriate social media
network. Their campaign revolves around the level of engaging the customer to the store,
enhancing new shopping experiences for customers, introducing new arrivals and

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promoting the latest fashion.
“Love is Free Pin it & Win it” Campaign
Forever 21’s social media campaign focuses on an idea of a customer first theory.
With this theory they created the “Love is Free’ Pin it & Win it” contest to keep the
streamline of company to consumers flowing. The campaign generated fan’s interest and
created added value for the outfit. Through social media Forever21 offer fans an online
activity where it requires fans create their own pin board
titled “Love is Free” before pinning their creative self-
photographed items on Forever21’s blog, hash tagging
and tagging the company. The selected winners were
rewarded a discounts code to apply to any Forever 21
merchandise. In the end Forever21 managed to increase
desire among their target market base and promote their store’s brand name wisely while
gaining a larger audience. Similar to MMC forever 21 does hold contest to keep their
audience engaged, however while Make Me Chic is constantly pushing their contest,
forever 21 allows their followers to do that for them: occasionally posting the contest.
This tactic creates less spam on a persons feed from the company itself but more so from
their fellow followers or shopping buddies which will appeal to the reader personally.

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“#F21xME” Contest
As mentioned earlier Forever 21 founds its campaign on the morals of putting
consumers first. Over the past year selfies have become wildly popular especially on
social media, Forever 21 used this to this advantage by creating a contest that created a
mobile-optimized shoppable gallery. The contest required
Users upload images of their favorite summer Forever 21
outfits to Instagram, Facebook or Twitter with the hashtags
#F21xMe or #F21SummerCool and tag @Forever21 to be
featured in its gallery and shared on social media, where
consumers can shop the looks showcased in the photos. The
idea behind this campaign allowed consumers to be the models
making the conversation between consumer to consumer
versus company to consumer. This tactic works because it
puts a consumer on the other side of things; they for once get
to be the “model” or “celebrity” that inspires looks. Assuming
that some one makes it in to the gallery they then will share it
with there follower, and the trend will continue. With
consumers promoting the company on their personal pages, Forever 21 then receives free
promotion on social media.

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V. Critique of Current Campaign
In order to propose a campaign, Social Status Media did a full analysis of MMC’s
current campaign. Through this analysis we found strengths, weaknesses, things that
need improvement, and things that should be removed all the way around.
Strengths
Make Me Chic’s current campaign revolves around having multiple sales. Sales
of high percentage, long periods of times, and flash sales, keep MMC’s core audience to
stay engaged in the company.
In order to keep their targeted audience involved MMC finds it best to offer deals
that are undeniable. While most fashion stores offer sales that are usually between 15 and
40 percent, MMC exceeds that by having sales up to 80% off depending on the occasion.
Given that the targeted audience is 15-28 year old women who generally do not have a
large income, these sales give customers the opportunity to get more for their money.
MMC constantly have “flash” sales, which usually last between a few hours to two days
and offer major discounts in comparison to other apparel brands. These flash sales require
MMC followers to stay alert and constantly check MMC’s social media, which draw
more traffic to their website.
In order for a company to have a success social media campaign their strategies
must include consistency, engagement, and authenticity. Fashion companies are able to
promote their brand through social media by presenting their company in a way that
attracts customers and displays the company’s values and goals. It is important for
fashion companies to make their principles and idea known because it has been

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psychologically proven that a customer’s loyalty is created through a company’s
consciousness of a kind, and sense of morality, ritual and tradition (Park and Cho).
Another strength of MMC involves the interaction with their consumers. Very often does
MMC post inspirational quotes, motivational post, body positivity post, and hold several
contest. By having excessive consumer interaction, MMC establishes consumer
familiarity and loyalty. With consumer loyalty these consumers are more likely to
continue purchasing from the company. In addition they are able to receive free
promotion when they’re given post are, shared or retweeted to the consumers followers or
friends. According to Guo, Wang, and Leskovec of Stanford University, “The prior study
of information passing relies upon the spread of influence through buyer-buyer
communication, which can be seen as an implicit form of buyer-buyer trust.” Post such
as the post tweeted On June 1, 2015 MMC’s (@Makemechic) saying, “Hope you
dreamed a lot over the weekend cause Monday’s are for waking up & chasing dreams
#MondayMotivation” , demonstrates the connection with their consumers by giving them
some inspiring words to begin their week. In addition it also encourages potential
customers to surf their website by attaching a visually appealing photo. This post appeals
to the pathos of the consumer to get their attention then the attached photo allows the
consumer to think “oh this is cute let me see if I can find it” or “I wonder what else they
have.” Other examples such as, “It’s Friday, Find love, Break some hearts” (twitter:
@makemechic 5 June 15), “Its Monday!! Power through to the weekends!
#MondayMotivation” (twitter: @Makemechic 29 June 2015), and “Monday, nothing a
pair of shoes can’t fix” (Instagram: @makemechic 21 Sept. 2015), show the things that
work within MMC’s current social media campaign. By reaching out to their followers

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MMC creates a welcoming and loving environment on its social media platforms. As
consumers begin to connect emotionally to the company their loyalty will then follow as
most people specifically woman are led by their emotions. Also Women between the ages
of 15 and 28 are often faced with the realities of the hardship of women; and dealing with
the more evident reality of life being harder for women than men. MMC motivational
posts inspire women to know that they to are powerful and can still dominate in a pair of
heels. The motivational posts are tailored to women, which relates back to their audience.
A man is not expected to relate to the posts because that is not who MMC wants to target.
MMC continues to build their credibility by being apart of their customer’s lives through
their social media campaign as well as having several promotions and giveaways.
Weaknesses
Make Me Chic consistently posts the same content on each social media platform,
allowing for a regulated consumer experience. This makes it difficult to tailor posts
towards the proper audience Considering MMC’s targeted crowd. It makes sense that
their prominent social media platforms are Instagram and Twitter, whose evident
audiences are 18-29. MMC posts just about every day on Twitter and Instagram;
however, they post on Facebook remarkably less than Twitter and Instagram. MMC does
not alter their posts based on the social media platform they’re using which may impact
the effectiveness of their content. While some social media receive more posts, the
language does not change. Generally MMC keeps it short and simple, which appeals to
the younger generation appose to older generations. The older generation generally looks
for explanation to where they discover the “why” “how” “what” “where” and “when”,

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where as MMC’s targeted audience is more interested in the “what” and “how” based on
their age. Because we live in a generation fascinated
by instant gratification, Twitter and Instagram work
better for MMC’s targeted crowd, where as
Facebook works better for older people who may
come across their posts. By taking a look at the
following post put on MMC’s Instagram and
Facebook profiles:
The post that was put on Instagram, the left, received 319 likes while the one on
Facebook, on the right, received 14 likes. The significance difference of likes is caused
by the lack of likeness with the networks audience. While hashtags and short captions
make work for the millennials it does not work for the older adults.
As MMC looks to expand their targeted audience they must adjust their post to

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relate to each audience of the specific social media network. Because each age group has
a different language and understanding of what is appropriate and what is not, MMC
must take that in to account when looking to expand. Facebook has a prominent user age
range of users 25-34 (44 million) and 25-54 (56 million). MMC’s recent Facebook post
states: “ D E L I V E R Y is on us…. Plus EXTRA 30% off entire #ootd this weekend
only! #makemechic #mmcstyle #fall #boho #fashion”. This post is problematic due to the
excess of abbreviations and when considering MMC’s targeted audience. Does an
average person on Facebook know what “ootd” or “boho” mean? (Facebook: Make Me
Chic 26 Sept. 2015). Even by being a part of MMC’s targeted audience, this post was
confusing because it wasn’t clear if #boho was supposed to be #bogo (buy one get one)
or if I just didn’t know the meaning of #boho. This could be a problem because these
minor grammatical errors could decrease their credibility by having some one think one
thing when the post actually means another. As I looked further into MMC’s post, I
found minor errors. While their posts usually receive about 10 likes per post, this
particular post only received 4, which could potentially be because of their language.
Another piece of this evidence that supports my idea is the same exact post that was
posted to Instagram, whose prominent age group is 18-29 taking up 55% of the network,
received 227 likes. Because of the ages of the users of these social networks, the post
works better on Instagram rather than Facebook. One thing for MMC to consider on their
journey to expand their company and their audience is to focus on the audience of each
social network to find out exactly whom they want to reach. Altering their diction
according to each social media platform could help MMC’s campaign immensely.
While diction can be a huge factor in post the scheduling of the post is just as important.

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MMC has a habit of flooding feed daily on Instagram, posting weekly on Twitter, and
posting here and there on Facebook. If the audience does not see the post then it does not
serve its purpose. Post should be posted when the core audience is most active on the
network. According to Elle & Co, a blogging and design resource for creative
entrepreneurs, the best times to post are:
• Facebook- Saturday and Sunday, peak time 1pm and throughout the week 1-3pm
• Twitter-Weekdays, specifically Wednesday between 12-1 and 6-7, “you’ll get
more retweets during these times”
• Instagram “Posting throughout the day would be fine since Instagram users are
consistently active. However, there is a slight dip in activity from 3–4 p.m.”
Just as this company has broken down their times of most likes, shares, and retweets,
MMC must find their peak times. By doing this MMC provides their audience with
consistency resulting in customers checking for the post even when their not necessarily
active on the network.
Potential
Without the proper adjustments MMC faces the struggle of not being able to
expand it’s audience. As other companies soar on social media MMC must step their
game up in order to compete on the same playing field. With proper adjustments MMC
has the potential to expand through social media.

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VI. Proposed Campaign
Fashion Blogs
On the Make Me Chic websites there is a section for strictly fashion blogs and
magazines. Within these magazines and blogs are mentions of MMC, however, although
this is great publicity for the company unless you are a core consumer for MMC you
would not know about it. Here at Social Status, we put in place the promotion of these
magazines and fashion blogs through photos and links. By promoting these things MMC
will establishes their credibility ultimately resulting on customer expansion and loyalty.
Within these blogs and magazines are featured looks that resemble the looks of the top
celebrities however, not the celebrity price. For those inspired by celebrity looks, the
promotion of the blogs and magazines on social media will lead people directly to the
MMC website. Make Me Chic was featured in the October 2015 issue of “People
StyleWatch”, a fashion magazine filled with celebrity’s looks. In addition to these
celebrity looks you can find places that have similar items at a lower price, for October’s
feature MMC’s chain fringe earrings were featured.

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Above is an example of what a tweet on MMC’s twitter should look like when promoting
themselves. With Beyoncé, a top influence for women all around the world, on the cover
audiences will be immediately drawn to the link. This will help consumers put together
outfits more easily in addition to having confidence in the company. By establishing
MMC’s credibility the audience will be more receptive to promotions as well as more
comfort when ordering from an online website.
While the ultimate goal may be to expand your audience you must also keep your
core audience engaged. MMC was feature in the January 2015 of “Seventeen” magazine,
whose targeted audience is teenagers and those in their early twenties. Because this
generation finds comfort online and on social media, it has become more unlikely to go
out and buy a magazine, therefore it would be in MMC’s best interest to promote its
accomplishments on its social media. This will both reassure current consumers, reach
out to major readers of “Seventeen” magazine, and get those who are researching MMC
to read more about them, possibly for later purchases.
Targeted Audience
Social Status Media has made a campaign that allows MMC to create post based
on the specific social media Network. This plan allows each post to target the wider
audience rather than just MMC’s specific targeted audience, allowing for expansion. As
expected due to MMC’s targeted audience the prominent social media platforms are
Instagram and Twitter. According to Business Insider Inc. the social media demographic
goes as follows:

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With the Social Media Network audiences being as so each post must be altered among
them. As of December 2014, MMC most prevalent audience, ages 15-28, is most present
on Snap chat, Vine, Tumblr, Instagram and Twitter. Within those networks, MMC has
accounts for Instagram, Twitter, and Facebook. Because their core audience is not
prevelant on Facebook having only about 20% of it’s core audience as active users,
MMC should use Facebook to expand into the older generations. With slightly more
female than male users, Facebook's statistics page quotes more than 300 million users,
with the fastest growing demographic the 35 and up group (Lewis). By reaching out to
older women, MMC is reaching out to an audience with more stable incomes, ultimately
resulting in the ability to purchase more items specifically with its affordable prices. By
appealing the older adults it will give them a chance to go back to their younger days or
give them the confidence that old age does not stop their fashion sense. The original
Facebook post does not appeal to the Facebook audience because it contained both
grammatical errors in the hashtags as well as the language is not very explanatory.

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The post below is what MMC’s post on Facebook should look like. The post is very
explanatory with simple hashtags and is very easily understood.

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By altering the post MMC is now drawing in the older audience by being both relatable
and self-esteem boosting.
Post Scheduling
A social media campaign should be based on high peaks of user activity on each
individual network. MMC post continuously on Instagram, however there is less
consistency with both Twitter and Facebook. According to Elle & Co, a blogging and
design resource for creative entrepreneurs, the best times to post are:
• Facebook- Saturday and Sunday, peak time 1pm and throughout the week 1-3pm
• Twitter-Weekdays, specifically Wednesday between 12-1 and 6-7, “you’ll get
more retweets during these times”
• Instagram “Posting throughout the day would be fine since Instagram users are
consistently active. However, there is a slight dip in activity from 3–4 p.m.”
Because this data is not specific to MMC, the plan set in this proposal recommends that
MMC defines their audience and build posting times around them rather then posting in
floods of information or begging to blend in causing consumers to continue scrolling. By
breaking down each social media, posting times become more evident. According to Julie
Neidlinger of CoSchedule Inc., In general each network is used at certain times and
place:
• Facebook is broadly used on mobile and desktop, at work and at home
• Twitter is often treated like an RSS feed, and something to read during down
times like commutes, breaks, and so on.
• Instagram, very similar to Twitter, users are on a platform meant for mobile, and
that means they tend to use the network all the time, any time.

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As today’s generation, which is a large part of MMC targeted audience, is high tech
and mobilized Twitter and Instagram are constantly being used. Social Media Rock
Stars recommends that MMC post as follows on each network.
• Facebook- Weekdays 6-9pm, audience will have time to get settled at home
and prepared to read each post
• Twitter- Weekday 12-1pm, 3-5pm, and 7-8pm; several breaks will occur
during these times including lunch, end of both school and work days, and
during dinner
• Instagram- Weekdays periodically during the day, times similar to Instagram
posting times.
Conclusion
With this plan provided by Social Status Media Make Me Chic is guaranteed
social media success. The campaign improves the audience, post scheduling and
credibility of Make Me Chic. MMC’s will provide customers with consistency,
entertainment, and reliable merchandise, resulting in customer loyalty. With customer
loyalty MMC will flourish on social media and as a company resulting in customer
advocating.

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