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Creating a personal brand
LOGO Project
Who are you?
Digitally?
Google your name…and
identifies…
What comes up?
Think…
 Who are you?
 What image do you
want to put out there
about yourself?
 What is your digital
footprint NOW?
Building your personal brand
 Branding overall goal
 Differentiate yourself
 Process:
 Define your brand
 Position brand differently than competitors
 Manage all aspects of your brand
http://www.personalbrandingblog.com
Six steps to building your personal brand
 Define your overall aspirations
strategicmodularity.com
Conduct Research
transformednonconformist.blogspot.com
Determine your brand attributes
cristischool.blogspot.com
Assess your current state
Create your game plan
Manage your brand
 Proactively manage your sites
 Social media pics and posts
Personal Branding Logo Examples

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Personal branding digital presence

Hinweis der Redaktion

  1. http://marilynposcic.com/who-are-you-word-of-the-day/
  2. Personal branding overall goal: Differentiate yourself to attain your objectives – dream job, famous singer Process: Define your brand and brand attributes Position your brand differently than competitors Manage all aspects of personal brand SIX STEPS http://mashable.com/2009/02/05/personal-branding-101/ http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/ http://www.wikihow.com/Build-Your-Personal-Brand http://www.entrepreneur.com/article/226903# http://www.idgram.com/ http://mixtusmedia.com/blog/5-factors-to-creating-your-personal-brand-online http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/   http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/ http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/)   http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/ http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/ http://www.forbes.com/sites/learnvest/2013/10/31/6-things-that-could-be-hurting-your-personal-brand/?utm_content=buffer81139&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
  3. Six steps Define your overall aspirations – be specific, clearly set out goals and objective Goals – present tense and personal
  4. Conduct research Who has gotten where you want to be? How are they conducting their personal branding efforts What can you learn from them? Good and bad? This is the research part of your project assignment!!
  5. Determine your brand attributes What do you want to convey about your personal brand? What adjectives do you want people to associate with you? In what niche of the market do you want to become known?
  6. Assess your current state How are you currently perceived? How large is the gap between now and what you want? What needs to change to get to your goal?
  7. Create your game plan Use social media to your advantage Consider both tangible and untangible aspects – attire, hair, makeup, behavior – both verbal and non-verbal
  8. Manage your brand Proactively manage all aspects of your brand to make sure they are in sync with each other Are your social media pics the same? Do all of your social media sites present the same you?
  9. https://www.google.com/search?q=personal+branding+logos&client=safari&rls=en&biw=1322&bih=742&source=lnms&tbm=isch&sa=X&ei=xitBVIuKGYnfsATr8oA4&ved=0CAgQ_AUoAQ#imgdii=_