3. Think…
Who are you?
What image do you
want to put out there
about yourself?
What is your digital
footprint NOW?
4. Building your personal brand
Branding overall goal
Differentiate yourself
Process:
Define your brand
Position brand differently than competitors
Manage all aspects of your brand
http://www.personalbrandingblog.com
5. Six steps to building your personal brand
Define your overall aspirations
strategicmodularity.com
Personal branding overall goal:
Differentiate yourself to attain your objectives – dream job, famous singer
Process:
Define your brand and brand attributes
Position your brand differently than competitors
Manage all aspects of personal brand
SIX STEPS
http://mashable.com/2009/02/05/personal-branding-101/
http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/
http://www.wikihow.com/Build-Your-Personal-Brand
http://www.entrepreneur.com/article/226903#
http://www.idgram.com/
http://mixtusmedia.com/blog/5-factors-to-creating-your-personal-brand-online
http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/
http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/)
http://www.personalbrandingblog.com/five-aspects-of-your-personal-brand-youre-forgetting/
http://www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
http://www.forbes.com/sites/learnvest/2013/10/31/6-things-that-could-be-hurting-your-personal-brand/?utm_content=buffer81139&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer
Six steps
Define your overall aspirations – be specific, clearly set out goals and objective
Goals – present tense and personal
Conduct research
Who has gotten where you want to be?
How are they conducting their personal branding efforts
What can you learn from them? Good and bad?
This is the research part of your project assignment!!
Determine your brand attributes
What do you want to convey about your personal brand?
What adjectives do you want people to associate with you?
In what niche of the market do you want to become known?
Assess your current state
How are you currently perceived?
How large is the gap between now and what you want?
What needs to change to get to your goal?
Create your game plan
Use social media to your advantage
Consider both tangible and untangible aspects – attire, hair, makeup, behavior – both verbal and non-verbal
Manage your brand
Proactively manage all aspects of your brand to make sure they are in sync with each other
Are your social media pics the same? Do all of your social media sites present the same you?