The document discusses how technology and the internet have changed how people communicate, consume media, and interact with each other. It states that organizations must reimagine how they operate, communicate, and define success in this new environment. Some key points are that information moves faster now, people have more options and higher expectations, and everything needs to change to adapt to these new realities.
23. ‘I don’t know what to do.’ ‘Should I be on Twitter?’
‘It costs too much.’ ‘So, I just need to build a
‘I am overwhelmed.’ blog?’
‘The internet scares me.’ ‘It’s too late. We’re
‘I don’t have the time.’ doomed’
‘I tried and it didn’t work.’ ‘I am too old.’
‘My customers don’t ‘A different department
use these tools.’ handles that.’
28. There is no ‘right way’ to blog
People watch and
listen for longer
There is no ‘right
(and remember
way’ to blog
more) than when
they read
Games are for Mobile phones
more than are always on,
playing always active
29. There is no ‘right way’ to blog
You must be
Everything is social
‘Uindable’
Listening and
Stuff is
hearing are
important
different