23. ‘I don’t know what to do.’ ‘My board chair said we
need to be on Twitter.”
‘It costs too much.’
‘I just need to build a blog’
‘I am overwhelmed.’
‘It’s too late. We’re doomed’
‘The internet scares me.’ ‘I am too old.’
‘I don’t have the time.’
‘[X] is responsible for our
‘I tried and it didn’t work.’ online stuff.’
‘The people in our ‘I don’t care what the
audience aren’t using audience things I know
social media.’ what we are doing is right.’
28. There is no ‘right way’ to blog
You must be
Everything is social
‘Oindable’
Listening and
Stuff is
hearing are
important
different
29. There is no ‘right way’ to blog
People watch and
listen for longer
There is no ‘right
(and remember
way’ to blog
more) than when
they read
Games are for Mobile phones
more than are always on,
playing always active